March 10, 2025
The Good, The Bad, and The Ridiculous of Wordplay
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Summary:
Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break down the dos and don'ts of clever messaging. Discover how the right wordplay can resonate with your audience, when it’s best avoided, and how intention matters more than you might think.
Key Takeaways:- Wordplay as a Connection Tool: Learn how effective wordplay can draw in and unify your audience by balancing the familiar with a fresh twist.
- Intent Is Everything: Messaging should always prioritize kindness and respect, avoiding divisiveness or harm.
- The Fine Line Between Clever and Confusing: Not all wordplay lands well—find out how to avoid messaging that alienates or baffles your audience.
- Wordplay can be an effective communication tool when used strategically to engage the audience and build familiarity.
- However, wordplay should not be used as a "weapon" to divide audiences or make a political statement.
- Communicators should be mindful of the intent and potential impacts of their word choices, and aim to communicate in a spirit of kindness and unity.
- It's important for communicators to maintain credibility and avoid actions that could undermine trust.
- ‘Freedom never tasted so good’: How Walter Jones helped rename french fries over the Iraq War - The Washington Post
Why Wordplay Works in Communications - Wylie Communications
- Why Wordplay Works: The Science of Puns in Business Communication - Copy That Communications
Enjoyed the episode?
Please leave a review here - even a sentence helps. Share and tag us on social media (@SoloPRPro, @KarenSwim, @VoiceMattersLLC) and let us thank you personally!
That Solo Life, Episode 290: The Good, The Bad, and The Ridiculous of Wordplay
Michelle Kane (00:13):
Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with Voice Matters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hey, Karen, how are you today?
Karen Swim (00:27):
Hey, Michelle. A little sneezy, but good, and really looking forward to some spring. Oh,
Michelle Kane (00:35):
For real. For real. Tis the season for sneezing. I know. I've felt, even with the slight weather changes, I'm like, don't you creep up in there sniffles. No, no, no, no, no, no. Not yet
Karen Swim (00:46):
We don't want any of that. We've got enough going on for all of us this year that our plates are pretty full. So no sickness, no allergies. Let's just lean into the good times that we can
Michelle Kane (01:01):
Manage to muster.
Karen Swim (01:02):
Yes,
Michelle Kane (01:03):
Exactly. Oh yes. Let the gallows humor rein here. Well, what we do want to talk about today is wordplay. Wordplay can be fun. It's fun in our line of work to be clever with words, to have our messaging be received by the desired audience in fun and playful ways. And we're going to talk about some of those examples that we've seen of lay. But then there's also like you can't call a thing, another thing. That's not how any of this works, if you've been alive on the planet that apparently certain bodies of water have been renamed by certain people in certain places, and even stakes, apparently. Karen, you saw something, a bulletin coming out of Texas.
Karen Swim (01:49):
Yeah, it's really an interesting time because as PR pros, we love language and we love wordplay. We love metaphors. I mean, we live for that stuff. Who among us has not taken lines of a favorite poem and had to play on them, or from song lyrics and pop culture. I mean, we love this stuff. It's great, and it can definitely work, and it brings a little lightness, a little humor, and then strategically a little familiarity when you the right word play to the right audience. But today's word play kind of falls into what we know is wordplay to the ridiculous that you question the strategy to mean, unfortunately, where words are being used as weapons and to purposely be divisive of audiences. And so it's just interesting to see word play done well, word play done with an evil motive and wordplay that just doesn't make sense.
Michelle Kane (02:59):
Yes. And yes, there is a Venn diagram in all of that, right? I mean, yes. Now we're naming things on the map, and you see the AP getting punished for not playing along with renaming things.
Karen Swim (03:14):
Yeah. I mean, we don't, the tough stuff, and so this is not a, I don't even want to preface it, but when you take something, and this has happened in the history of life where places on the map have been renamed, but we renamed the United States decided that we're no longer calling the Gulf of Mexico, the Gulf of Mexico, because we have a vendetta against Mexico. We're calling it the Gulf of America. And again, as we think about this as communicators, we really have to think what's the motive here and what's the strategy? There should be a strategy in our communication. Is the strategy to strengthen our unity within the United States? Is it strategic in that we're battling, but it's an ocean? You wonder? Okay.
Michelle Kane (04:24):
Yeah.
Karen Swim (04:25):
And I
Michelle Kane (04:26):
We're adjacent to it
Karen Swim (04:30):
Changing the name of a national monument that it's no small thing. So we have to think about the difference between word play or saying something as a point of pride or saying something as a jab, even to someone that we have a discrepancy or a disagreement with. And I think way back to when George R. Bush was George not R Bush, George Bush wine hw, it was in office, and we had a little dust up with brands, and he said, from now on, french fries will be American fries.
Michelle Kane (05:06):
The Freedom Fries.
Karen Swim (05:07):
The freedom fries. I mean, okay. We understood that in that moment. In that moment, it was just like, okay, that's kind of silly. But again, we weren't really renaming the dish, but we have to think about that. Wordplay is one thing, renaming something, takes a lot of work. Think about renaming a place on the map, and we've done this to right wrongs to the indigenous people, but it requires a lot of updating in a lot of different places. And so I think that it should matter.
Michelle Kane (05:40):
And right away I am thinking, think of all the travel brochures and websites that would need to be updated. Think of the cost of doing something like this for whatever reason, because you have a beef. It's really what it's about, right? It's because there's a beef. And I also point to the notion that people don't necessarily take to such changes in such a way, I don't know about you, but here in the Philly region, we have, sadly, it's now the Macy's that's going to close in Center City. But that store started out as Wanamakers, and it became several others. Many of us still call it, we don't change our vernacular just because someone else, even if it's a legitimate name change, we're just like, oh, yeah, yeah, right.
Karen Swim (06:40):
You're right.
Michelle Kane (06:41):
The Wanamaker building. Yeah, I know where you mean
Karen Swim (06:43):
Habits die really hard. And we've seen this, we've seen other countries be renamed, and it made sense to rename it. But if you grew up in an era where that was the name, it's so fully ingrained in you that it is really hard to make that changeover. So that's a great point too, is not only strategically communicating with your audience, having a strategic purpose for it, but really understanding that the adoption of the new thing that you're calling it will take time
Michelle Kane (07:18):
Yeah, exactly. It's like, how'd that song go? Istanbul? Not Constantinople. Yeah. Yeah. But again, that was a major sea change in power. But, or even when I've spoken to clients about wanting to, when we have branding conversations and things and just cautioning them to really be thoughtful about it, because when you need to blow your nose, what do you call it? Do you grab a facial tissue? No, you grab a Kleenex, even if it's the word puffs on the box. So we become so ingrained in things. So really, if you're going to be a brand or a company thinking of doing such a thing, you really need to be thoughtful about it and wonder, is this going to distract from my
(08:10):
Ultimate
(08:12):
Desired action by our customers? Or is it going to help count the cost? If you're really going to go through something that is expensive to do, is it going to move the needle on your bottom line in a positive way? Is it really worth it? And if you are introducing something, let's say, new, then of course you're going to be thoughtful about it and invest wisely in your next steps. But we also had you noticed some fun examples of wordplay recently.
Karen Swim (08:47):
Yeah, there's some cool stuff. This is kudos to the advertisers and the PR people, the communications behind these, because these were pretty clever. So one is the Nike ad, so for years, their slogan "just do it, but they have this new ad that is "yesterday, you said tomorrow". So it's another play. Yeah, I did your tagline. But it's great. And it's one that I probably need to post on my wall because hello Procrastinators of the world. And even if you're not a procrastinator, I don't think I necessarily am, but there are things like all of us that I do procrastinate about. That's a good one to kind of get you moving and motivated. Like yesterday, you said Tomorrow, well, tomorrow's now, so whatcha going to do, lady. I love that. I thought that that was really good. And then there's another ad from Apple, and this was up in Vegas, and it says, what happens on Apple stays on Apple, or what happens on your iPhone stays on your iPhone and being in Vegas, what happens in Vegas stays in Vegas. That was a nice play, a familiar slogan. I think what both of those do really well is that it's a not to history. So it's not just like this full on, it sits alone in isolation, but it's not to something that is a major reference that a lot of their audience remembers and understands. And it's adding a new twist to it,
(10:26):
Which is why I think it's so successful, which is something I think as communicators and the brands that we represent, we can think about that when we're doing wordplay. Does it nod to something that is going to strike that chord of familiarity with our audience? Because we can nod to esoteric things or super archaic things that not everyone will know. And if that's your audience, that's okay. But when it brings that familiar and then it adds a fresh take, I think that's my favorite.
Michelle Kane (10:57):
I love it. I love it. And it really pulls people together in community, which is what we need now more than ever. It definitely gives you that recognition and you feel like you're part of something bigger that's fun and positive, which is so nice and so needed these days. And sorry, Texas, I'm not going to call it a Texas strip steak. And quite frankly, I'm a filet Andon girl,
Karen Swim (11:20):
And I'm a vegan, so I'm not going to call it anything. But yeah, the lieutenant governor of Texas wants to rename, start to call it the Texas steak rather than the New York strip steak. And the reasoning is to really market Texas beef. I think that there's really fantastic ways to go about that. And to be honest, when you think of Texas, you think of cattle, right? That's like that. They already own that market. In my mind, and again, I'm not a meat eater at all, but when I think of Texas, I definitely think of cattle. The association is so strong New York, when I think of beef. And so I really do think that they could lean into a narrative that's already widely accepted and find a fresh take
Michelle Kane (12:12):
Exactly
Karen Swim (12:13):
Local if that were the goal. And I think a lot of people are these days, I'm seeing this a lot this year of people really leaning into buy local support local. Yes, we're seeing a lot of supportive products and all those things too. So I just think the heart of the matter may have been in the right place. But again, I think something that we can always take a step back and ask our clients as well is what's the strategic intention?
(12:48):
What's the personal motivation? Because people drive decisions. Because when you attempt something in a mean spirit, when it's just cause to poke at somebody else, those things can turn on you pretty quickly. I mean, you may get some chuckles, but it doesn't put you in the best light. And as you said, Michelle, it distracts from the ultimate goal. And I would think that the ultimate goal is, Hey, you want to promote Texas beef? Okay, let's do that. Let's find a clever fresh way to do that and not use this opportunity to take a dig. You don't need to rename something that has been named that since the 18 hundreds in order to promote something that is so ingrained and so interwoven with who you are as a state.
Michelle Kane (13:47):
Right. And I will say, I forget, was it in the eighties right away when you talked about that playing in my head was the beef for dinner commercial, which had such western overtones. I certainly wasn't thinking of Broadway. True. But I think that was beef, the cattle trade as a whole nationally that created that. But still, it definitely put you in that Texan state of mind for sure. I don't know. Hopefully he finds other more important things to work on, but oh, well, we're not,
Karen Swim (14:20):
Again, all of these are communication lessons that
(14:25):
There are some key takeaways there for us. But I guess during these times, because it really has been an interesting year, as people have said, they've caught January the longest year ever, and it really was, I want to encourage us as communicators to be kind, and it sounds so silly, but those two small words, if we can take moments of silence and remind ourselves that operating from a place of kindness is always going to serve us well, and that is not only in dealing with the messages that we write for our publics, but dealing with our clients, dealing with the media, all of the things that we have to deal with, dealing with servers and restaurant, be kind and remember that we are all human beings. We're all fallible. We all have a bad day. Sometimes we say or do something that is offensive. It's not always intended.
(15:26):
It's not towards, I think that communicating from a place of kindness is just a beautiful way to start because it puts you in someone else's shoes and you are communicating for their best interest. And it's not coming from a ranty place. It's not coming from meanness. And I'm not saying that there aren't times that your own personal passions shouldn't come out, but it's not in our work, not the personal passions that would lead you to divide rather than unite. Because we have that dual role of being the protector of our publics and of our clients. So we should never forget that.
Michelle Kane (16:05):
No, I agree wholeheartedly. Kindness will always get you much farther. And if you just lead out of a mean, vindictive, destructive spirit, it's going to catch up with you eventually. It really doesn't serve anyone doesn't serve in this
Karen Swim (16:22):
Country right now, which is really unfortunate. Words should be used to invoke a response. Obviously. We want that. We want to motivate people, we want to inspire them, we want to engage them. I'm not sure, I mean, even if we were going to war, looking back in past history at those that did that very well and encouraging the troops and really sharing passionate messages about why this is necessary, it still wasn't mean, and it wasn't divisive, it was unifying. But we're seeing words today that really, their goal really is to divide. It's to divide people into us and them in various categories. We could do 10 episodes on what's happening with DEI and how that's being portrayed and some of the things that we're seeing play out in workplaces and in the communications community. But yeah, I think that we need to get back to, and I think that communicators get this, so I believe that we can lead the way and educate other people that Oh, totally. Yeah,
Michelle Kane (17:38):
Yeah. Don't discount our influence. We definitely need to hold the line on what is true and good and right. And at the end of the day, as I always say, your credibility is all you. And once that's gone, it takes way too long to rebuild it. So hold the line out there. Good people, good communicators, we know it can be daunting, especially those of us working as solos sitting here in our little silos. Reach out to each other. And you can always hit us up here@soloprpro.com. And if you found value in this, please do share it around. Give us a review. We would love that too. And until next time, thanks for listening to That Solo Life.
Michelle Kane (00:13):
Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with Voice Matters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hey, Karen, how are you today?
Karen Swim (00:27):
Hey, Michelle. A little sneezy, but good, and really looking forward to some spring. Oh,
Michelle Kane (00:35):
For real. For real. Tis the season for sneezing. I know. I've felt, even with the slight weather changes, I'm like, don't you creep up in there sniffles. No, no, no, no, no, no. Not yet
Karen Swim (00:46):
We don't want any of that. We've got enough going on for all of us this year that our plates are pretty full. So no sickness, no allergies. Let's just lean into the good times that we can
Michelle Kane (01:01):
Manage to muster.
Karen Swim (01:02):
Yes,
Michelle Kane (01:03):
Exactly. Oh yes. Let the gallows humor rein here. Well, what we do want to talk about today is wordplay. Wordplay can be fun. It's fun in our line of work to be clever with words, to have our messaging be received by the desired audience in fun and playful ways. And we're going to talk about some of those examples that we've seen of lay. But then there's also like you can't call a thing, another thing. That's not how any of this works, if you've been alive on the planet that apparently certain bodies of water have been renamed by certain people in certain places, and even stakes, apparently. Karen, you saw something, a bulletin coming out of Texas.
Karen Swim (01:49):
Yeah, it's really an interesting time because as PR pros, we love language and we love wordplay. We love metaphors. I mean, we live for that stuff. Who among us has not taken lines of a favorite poem and had to play on them, or from song lyrics and pop culture. I mean, we love this stuff. It's great, and it can definitely work, and it brings a little lightness, a little humor, and then strategically a little familiarity when you the right word play to the right audience. But today's word play kind of falls into what we know is wordplay to the ridiculous that you question the strategy to mean, unfortunately, where words are being used as weapons and to purposely be divisive of audiences. And so it's just interesting to see word play done well, word play done with an evil motive and wordplay that just doesn't make sense.
Michelle Kane (02:59):
Yes. And yes, there is a Venn diagram in all of that, right? I mean, yes. Now we're naming things on the map, and you see the AP getting punished for not playing along with renaming things.
Karen Swim (03:14):
Yeah. I mean, we don't, the tough stuff, and so this is not a, I don't even want to preface it, but when you take something, and this has happened in the history of life where places on the map have been renamed, but we renamed the United States decided that we're no longer calling the Gulf of Mexico, the Gulf of Mexico, because we have a vendetta against Mexico. We're calling it the Gulf of America. And again, as we think about this as communicators, we really have to think what's the motive here and what's the strategy? There should be a strategy in our communication. Is the strategy to strengthen our unity within the United States? Is it strategic in that we're battling, but it's an ocean? You wonder? Okay.
Michelle Kane (04:24):
Yeah.
Karen Swim (04:25):
And I
Michelle Kane (04:26):
We're adjacent to it
Karen Swim (04:30):
Changing the name of a national monument that it's no small thing. So we have to think about the difference between word play or saying something as a point of pride or saying something as a jab, even to someone that we have a discrepancy or a disagreement with. And I think way back to when George R. Bush was George not R Bush, George Bush wine hw, it was in office, and we had a little dust up with brands, and he said, from now on, french fries will be American fries.
Michelle Kane (05:06):
The Freedom Fries.
Karen Swim (05:07):
The freedom fries. I mean, okay. We understood that in that moment. In that moment, it was just like, okay, that's kind of silly. But again, we weren't really renaming the dish, but we have to think about that. Wordplay is one thing, renaming something, takes a lot of work. Think about renaming a place on the map, and we've done this to right wrongs to the indigenous people, but it requires a lot of updating in a lot of different places. And so I think that it should matter.
Michelle Kane (05:40):
And right away I am thinking, think of all the travel brochures and websites that would need to be updated. Think of the cost of doing something like this for whatever reason, because you have a beef. It's really what it's about, right? It's because there's a beef. And I also point to the notion that people don't necessarily take to such changes in such a way, I don't know about you, but here in the Philly region, we have, sadly, it's now the Macy's that's going to close in Center City. But that store started out as Wanamakers, and it became several others. Many of us still call it, we don't change our vernacular just because someone else, even if it's a legitimate name change, we're just like, oh, yeah, yeah, right.
Karen Swim (06:40):
You're right.
Michelle Kane (06:41):
The Wanamaker building. Yeah, I know where you mean
Karen Swim (06:43):
Habits die really hard. And we've seen this, we've seen other countries be renamed, and it made sense to rename it. But if you grew up in an era where that was the name, it's so fully ingrained in you that it is really hard to make that changeover. So that's a great point too, is not only strategically communicating with your audience, having a strategic purpose for it, but really understanding that the adoption of the new thing that you're calling it will take time
Michelle Kane (07:18):
Yeah, exactly. It's like, how'd that song go? Istanbul? Not Constantinople. Yeah. Yeah. But again, that was a major sea change in power. But, or even when I've spoken to clients about wanting to, when we have branding conversations and things and just cautioning them to really be thoughtful about it, because when you need to blow your nose, what do you call it? Do you grab a facial tissue? No, you grab a Kleenex, even if it's the word puffs on the box. So we become so ingrained in things. So really, if you're going to be a brand or a company thinking of doing such a thing, you really need to be thoughtful about it and wonder, is this going to distract from my
(08:10):
Ultimate
(08:12):
Desired action by our customers? Or is it going to help count the cost? If you're really going to go through something that is expensive to do, is it going to move the needle on your bottom line in a positive way? Is it really worth it? And if you are introducing something, let's say, new, then of course you're going to be thoughtful about it and invest wisely in your next steps. But we also had you noticed some fun examples of wordplay recently.
Karen Swim (08:47):
Yeah, there's some cool stuff. This is kudos to the advertisers and the PR people, the communications behind these, because these were pretty clever. So one is the Nike ad, so for years, their slogan "just do it, but they have this new ad that is "yesterday, you said tomorrow". So it's another play. Yeah, I did your tagline. But it's great. And it's one that I probably need to post on my wall because hello Procrastinators of the world. And even if you're not a procrastinator, I don't think I necessarily am, but there are things like all of us that I do procrastinate about. That's a good one to kind of get you moving and motivated. Like yesterday, you said Tomorrow, well, tomorrow's now, so whatcha going to do, lady. I love that. I thought that that was really good. And then there's another ad from Apple, and this was up in Vegas, and it says, what happens on Apple stays on Apple, or what happens on your iPhone stays on your iPhone and being in Vegas, what happens in Vegas stays in Vegas. That was a nice play, a familiar slogan. I think what both of those do really well is that it's a not to history. So it's not just like this full on, it sits alone in isolation, but it's not to something that is a major reference that a lot of their audience remembers and understands. And it's adding a new twist to it,
(10:26):
Which is why I think it's so successful, which is something I think as communicators and the brands that we represent, we can think about that when we're doing wordplay. Does it nod to something that is going to strike that chord of familiarity with our audience? Because we can nod to esoteric things or super archaic things that not everyone will know. And if that's your audience, that's okay. But when it brings that familiar and then it adds a fresh take, I think that's my favorite.
Michelle Kane (10:57):
I love it. I love it. And it really pulls people together in community, which is what we need now more than ever. It definitely gives you that recognition and you feel like you're part of something bigger that's fun and positive, which is so nice and so needed these days. And sorry, Texas, I'm not going to call it a Texas strip steak. And quite frankly, I'm a filet Andon girl,
Karen Swim (11:20):
And I'm a vegan, so I'm not going to call it anything. But yeah, the lieutenant governor of Texas wants to rename, start to call it the Texas steak rather than the New York strip steak. And the reasoning is to really market Texas beef. I think that there's really fantastic ways to go about that. And to be honest, when you think of Texas, you think of cattle, right? That's like that. They already own that market. In my mind, and again, I'm not a meat eater at all, but when I think of Texas, I definitely think of cattle. The association is so strong New York, when I think of beef. And so I really do think that they could lean into a narrative that's already widely accepted and find a fresh take
Michelle Kane (12:12):
Exactly
Karen Swim (12:13):
Local if that were the goal. And I think a lot of people are these days, I'm seeing this a lot this year of people really leaning into buy local support local. Yes, we're seeing a lot of supportive products and all those things too. So I just think the heart of the matter may have been in the right place. But again, I think something that we can always take a step back and ask our clients as well is what's the strategic intention?
(12:48):
What's the personal motivation? Because people drive decisions. Because when you attempt something in a mean spirit, when it's just cause to poke at somebody else, those things can turn on you pretty quickly. I mean, you may get some chuckles, but it doesn't put you in the best light. And as you said, Michelle, it distracts from the ultimate goal. And I would think that the ultimate goal is, Hey, you want to promote Texas beef? Okay, let's do that. Let's find a clever fresh way to do that and not use this opportunity to take a dig. You don't need to rename something that has been named that since the 18 hundreds in order to promote something that is so ingrained and so interwoven with who you are as a state.
Michelle Kane (13:47):
Right. And I will say, I forget, was it in the eighties right away when you talked about that playing in my head was the beef for dinner commercial, which had such western overtones. I certainly wasn't thinking of Broadway. True. But I think that was beef, the cattle trade as a whole nationally that created that. But still, it definitely put you in that Texan state of mind for sure. I don't know. Hopefully he finds other more important things to work on, but oh, well, we're not,
Karen Swim (14:20):
Again, all of these are communication lessons that
(14:25):
There are some key takeaways there for us. But I guess during these times, because it really has been an interesting year, as people have said, they've caught January the longest year ever, and it really was, I want to encourage us as communicators to be kind, and it sounds so silly, but those two small words, if we can take moments of silence and remind ourselves that operating from a place of kindness is always going to serve us well, and that is not only in dealing with the messages that we write for our publics, but dealing with our clients, dealing with the media, all of the things that we have to deal with, dealing with servers and restaurant, be kind and remember that we are all human beings. We're all fallible. We all have a bad day. Sometimes we say or do something that is offensive. It's not always intended.
(15:26):
It's not towards, I think that communicating from a place of kindness is just a beautiful way to start because it puts you in someone else's shoes and you are communicating for their best interest. And it's not coming from a ranty place. It's not coming from meanness. And I'm not saying that there aren't times that your own personal passions shouldn't come out, but it's not in our work, not the personal passions that would lead you to divide rather than unite. Because we have that dual role of being the protector of our publics and of our clients. So we should never forget that.
Michelle Kane (16:05):
No, I agree wholeheartedly. Kindness will always get you much farther. And if you just lead out of a mean, vindictive, destructive spirit, it's going to catch up with you eventually. It really doesn't serve anyone doesn't serve in this
Karen Swim (16:22):
Country right now, which is really unfortunate. Words should be used to invoke a response. Obviously. We want that. We want to motivate people, we want to inspire them, we want to engage them. I'm not sure, I mean, even if we were going to war, looking back in past history at those that did that very well and encouraging the troops and really sharing passionate messages about why this is necessary, it still wasn't mean, and it wasn't divisive, it was unifying. But we're seeing words today that really, their goal really is to divide. It's to divide people into us and them in various categories. We could do 10 episodes on what's happening with DEI and how that's being portrayed and some of the things that we're seeing play out in workplaces and in the communications community. But yeah, I think that we need to get back to, and I think that communicators get this, so I believe that we can lead the way and educate other people that Oh, totally. Yeah,
Michelle Kane (17:38):
Yeah. Don't discount our influence. We definitely need to hold the line on what is true and good and right. And at the end of the day, as I always say, your credibility is all you. And once that's gone, it takes way too long to rebuild it. So hold the line out there. Good people, good communicators, we know it can be daunting, especially those of us working as solos sitting here in our little silos. Reach out to each other. And you can always hit us up here@soloprpro.com. And if you found value in this, please do share it around. Give us a review. We would love that too. And until next time, thanks for listening to That Solo Life.