That Solo Life: The Solo PR Pro Podcast

Episode Summary Two résumés land in front of a reviewer. Same skills. Same experience. Same note that AI helped write them. The only difference is the name at the top: one says James, the other says Emily. James earns a 97% approval rating. Emily gets a comment that she can't even write a résumé herself. That experiment, and the research behind it, opens a hard but necessary conversation for a profession that is roughly two-thirds women. When men use AI, they're called resourceful. When women

In this Halloween themed episode Karen and Michelle dig up seven industry patterns that have been frustrating PR and communications professionals for years, including jargon that obscures instead of clarifies, ghosting that stalls careers and pipelines, last-minute PR requests and more.

Twenty-one percent of PR pros continue to measure activity rather than impact, and it is costing them a seat at the table.

Kaitlin McCready has had many communication lives but the through line across all of those chapters is the same problem: the gap between what an organization says and what its audience actually believes, understands, or acts on.

Episode Summary Fractional roles seem to be growing in scope, including in Public Relations. Over the years, we have seen our fair share of creative titles, but does the Fractional title in Communication roles have longevity? In today’s episode, we take an honest look at the fractional title, extract what's actually useful, and give solo PR practitioners a real framework for deciding whether fractional positioning is a fit for them, or whether it's a fashionable label with a new set of obligati

Episode Summary In a recent episode (Episode 350), we addressed burnout and called it out as a business risk. Today’s episode addresses a different reason to step away from your business with a micro retirement. Unlike burnout, micro retirement is a planned business response and not a crisis break. It is a deliberate, designed pause that you build into your practice before you need it, the same way you build a financial runway or a contract clause. Michelle opens with a hypothetical question: w