Episodes

Episode 335: Navigating Public Information Campaigns and Crisis Comms with Cyndee WoolleyEpisode Summary In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane are joined by Cyndee Woolley, MBA, APR, Pre...

Episode Summary In a world increasingly driven by data, frameworks, and efficiency, are we losing the human element in public relations? This week, hosts Karen Swim and Michelle Kane tackle the critical need for brands to pri...

Silent Risk: How Corporate Citizenship Navigates the Storm of Social UpheavalEpisode Summary In today’s polarized and fast-moving world, organizations often struggle with determining when to speak up and when to stay silent....

That Solo Life, Episode 332: Why AI Search Optimization Matters for PREpisode Summary In this episode, Karen and Michelle are joined by Doug Simon, CEO of D S Simon Media, to explore the transformative impact of artificial i...

In this episode of That Solo Life, Karen Swim and Michelle Kane tackle a common frustration for PR professionals: managing unrealistic client expectations. We have all heard the requests to ”make it go viral” or ”get us on the Today Show” immediately. While these aren’t bad goals, they often aren’t…

How Solo PR Pros Can Use RFPs To Land New Business Episode 330 Episode Summary In this new year, many independent communications professionals are often looking for ways to make some noise and grow their businesses. For some,...

That Solo Life, Episode 329: The New Alphabet of PR - From AEO to PESO Episode Summary In this highly anticipated episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane welcome industry legend Gini Dietrich, found...

That Solo Life Episode 328: The Power of Purpose-Driven Branding with Cat HoltEpisode Summary This week, Karen and Michelle are joined by Catherine "Cat" Holt, a seasoned marketing executive with over 25 years of experience ...

That Solo Life, Episode 327: That Solo Life Looks Back at 2025Episode Summary As 2025 comes to a close, it's the perfect time to reflect on the trends, challenges, and bright spots that defined the year for communications pr...

That Solo Life, Episode 326: A Holiday Wish List for PR Pros Episode 326 Summary As the year winds down, hosts Karen Swim, APR, and Michelle Kane take a moment for a lighthearted yet insightful discussion about what they’re w...

That Solo Life, Ep. 325: Why PR Pros Need To Master Telling Their Own StoryEpisode Summary In this episode, hosts Karen Swim and Michelle Kane dive into how the rapid rise of AI is transforming the PR landscape. They discuss...

That Solo Life, Episode 324: Celebrating and Leveraging Your Milestone MomentsEpisode Summary This special bonus episode of "That Solo Life" features a rebroadcast from the Smart Talk Series, where host Melissa Vela-Williams...

That Solo Life, Episode 323: How to Identify, Land, and Retain Sponsorship DealsEpisode Summary In this episode, Karen Swim, APR, and Michelle Kane welcome back Anetra Henry, founder of Anetra Henry Consulting. Anetra brings...

In this episode we explore how coordinated, anonymous online attacks are manufactured to create controversy, manipulate public opinion, and inflict real-world financial and reputational damage on brands.

That Solo Life Episode 321: What We're Reading for Focus, Laughs and Professional Development Episode Summary For busy PR and marketing professionals, finding time to read—whether for professional development or pleasure—can...

In this episode, hosts Karen Swim, APR of Solo PR Pro, and Michelle Kane of Voice Matters discuss self-reflection. They explore the growing feeling among communications professionals that something is missing, even if they love their work.

TSL 319: Succeeding at Business Development in a Tough YearEpisode Summary In a challenging economic climate, consistent business development is more crucial than ever for solo PR and marketing professionals. Hosts Karen Swi...

TSL 318: How the New Era of AI Search Impacts PR ProsEpisode Summary The world of search is constantly evolving, with the rise of AI introducing significant changes that communication professionals can't ignore. In this epis...

That Solo Life, Episode 317: Navigating the Noise: A PR Pro's Guide to Combating MisinformationEpisode Summary In an era where online falsehoods can spread like wildfire, how can communications professionals protect their cl...

That Solo Life, Episode 316: Gen Alpha's Surprising Influence on Your PR StrategyEpisode Summary In this episode, hosts Karen Swim and Michelle Kane dive into a fascinating study about Generation Alpha—today's kids and teens...

That Solo Life, Episode 315: Counting the Cost of Transparency in a Rage-Filled WorldEpisode Summary In a world that demands brand transparency, is it possible to be too open? This week, Karen and Michelle discuss the comple...

That Solo Life, Episode 314: Communicating in the Era of Everyday is a CrisisEpisode Summary In today's highly charged environment, even the most innocent business decision can spark a public relations crisis. For solo PR pr...

That Solo Life Episode 313: Strategies for Securing New PR Business in 2025Episode Summary Karen and Michelle dive into optimistic data about the global growth of the PR industry and share strategic insights for solo practit...

Episode 312: Going Big by Going Small: Hidden Gold for PR ProsEpisode Summary In this episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane delve into the untapped potential of three underutilized and niche soci...