Episodes

That Solo Life Episode 342: What the 2026 USC Global Communications Report Says About PR Today Episode Summary Karen and Michelle open with a question that lands before the intro music fades: When was the last time a client a...

That Solo Life Episode 341: The Leap, the AI Edge and Authentic Leadership Episode Summary Kara Ryan spent 20 years of her career navigating corporate communications in some of the most regulated industries in the world - fin...

That Solo Life Episode 340: Why Right Now Is Your Moment as a Solo PR Pro Episode Summary In this episode, Karen and Michelle deliver a timely reminder that periods of disruption are not just a challenge for solo PR pros — th...

That Solo Life Episode 339: Why Smart Solos Are Watching These Five Trends Right Now Episode Summary Karen and Michelle are back with one of their favorite formats — a roundup of what's happening in the world right now and wh...

Episode 338: One PR Pro Shows There is Purpose in the Press With Candice Smith, MEd, Founder & Chief Strategist @ French Press Communications Episode Summary Running an independent public relations business requires more than...

That Solo Life Episode 337: How AI Impacts PR Agencies and Solos with Chip Griffin Part 2 of a crossover episode. Part 1 aired on Chip Griffin's podcast, Chats with Chip . Episode Summary In this episode — Part 2 of a special...

That Solo Life Returns with New Episodes Episode Summary That Solo Life hosts, Karen Swim, APR, and Michelle Karen return from a much-needed hiatus to kick off a brand-new season of That Solo Life! In this episode, they discu...

Episode 335: Navigating Public Information Campaigns and Crisis Comms with Cyndee WoolleyEpisode Summary In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane are joined by Cyndee Woolley, MBA, APR, Pre...

Episode Summary In a world increasingly driven by data, frameworks, and efficiency, are we losing the human element in public relations? This week, hosts Karen Swim and Michelle Kane tackle the critical need for brands to pri...

Silent Risk: How Corporate Citizenship Navigates the Storm of Social UpheavalEpisode Summary In today’s polarized and fast-moving world, organizations often struggle with determining when to speak up and when to stay silent....

That Solo Life, Episode 332: Why AI Search Optimization Matters for PREpisode Summary In this episode, Karen and Michelle are joined by Doug Simon, CEO of D S Simon Media, to explore the transformative impact of artificial i...

In this episode of That Solo Life, Karen Swim and Michelle Kane tackle a common frustration for PR professionals: managing unrealistic client expectations. We have all heard the requests to ”make it go viral” or ”get us on the Today Show” immediately. While these aren’t bad goals, they often aren’t…

How Solo PR Pros Can Use RFPs To Land New Business Episode 330 Episode Summary In this new year, many independent communications professionals are often looking for ways to make some noise and grow their businesses. For some,...

That Solo Life, Episode 329: The New Alphabet of PR - From AEO to PESO Episode Summary In this highly anticipated episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane welcome industry legend Gini Dietrich, found...

That Solo Life Episode 328: The Power of Purpose-Driven Branding with Cat HoltEpisode Summary This week, Karen and Michelle are joined by Catherine "Cat" Holt, a seasoned marketing executive with over 25 years of experience ...

That Solo Life, Episode 327: That Solo Life Looks Back at 2025Episode Summary As 2025 comes to a close, it's the perfect time to reflect on the trends, challenges, and bright spots that defined the year for communications pr...

That Solo Life, Episode 326: A Holiday Wish List for PR Pros Episode 326 Summary As the year winds down, hosts Karen Swim, APR, and Michelle Kane take a moment for a lighthearted yet insightful discussion about what they’re w...

That Solo Life, Ep. 325: Why PR Pros Need To Master Telling Their Own StoryEpisode Summary In this episode, hosts Karen Swim and Michelle Kane dive into how the rapid rise of AI is transforming the PR landscape. They discuss...

That Solo Life, Episode 324: Celebrating and Leveraging Your Milestone MomentsEpisode Summary This special bonus episode of "That Solo Life" features a rebroadcast from the Smart Talk Series, where host Melissa Vela-Williams...

That Solo Life, Episode 323: How to Identify, Land, and Retain Sponsorship DealsEpisode Summary In this episode, Karen Swim, APR, and Michelle Kane welcome back Anetra Henry, founder of Anetra Henry Consulting. Anetra brings...

In this episode we explore how coordinated, anonymous online attacks are manufactured to create controversy, manipulate public opinion, and inflict real-world financial and reputational damage on brands.

That Solo Life Episode 321: What We're Reading for Focus, Laughs and Professional Development Episode Summary For busy PR and marketing professionals, finding time to read—whether for professional development or pleasure—can...

In this episode, hosts Karen Swim, APR of Solo PR Pro, and Michelle Kane of Voice Matters discuss self-reflection. They explore the growing feeling among communications professionals that something is missing, even if they love their work.

TSL 319: Succeeding at Business Development in a Tough YearEpisode Summary In a challenging economic climate, consistent business development is more crucial than ever for solo PR and marketing professionals. Hosts Karen Swi...