Nov. 10, 2025
What We're Reading for Focus, Laughs and Professional Development
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That Solo Life Episode 321: What We're Reading for Focus, Laughs and Professional Development Episode Summary
For busy PR and marketing professionals, finding time to read—whether for professional development or pleasure—can be a challenge. In this episode, hosts Karen Swim and Michelle Kane open up their own "to-be-read" piles to share the books currently on their stacks. They discuss a fascinating mix of titles covering everything from the impact of AI on customer behavior and social media's effect on our minds to the art of writing a funny speech and the power of mindset. This episode is packed with recommendations that will inspire you to think more deeply, understand your audience better, and even find humor in the everyday. If you're a book lover looking for your next great read or need some motivation to start that book you bought months ago, this conversation is for you.
Episode Highlights- (01:05) - Why PR pros often have a stack of books they intend to read but struggle to find the time.
- (02:26) - Michelle's first pick: Belonging: The Key to Transforming and Maintaining Your Success by Mark Schaefer, which explores how AI is changing customer behavior.
- (03:52) - Karen shares her first book, Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again by Johann Hari, and discusses the importance of deep work.
- (06:47) - For a dose of humor, Michelle recommends How to Write a Funny Speech by Carol Leifer and Rick Mitchell, highlighting the intelligence behind good comedy writing.
- (08:27) - Karen’s second recommendation, The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World by Max Fisher, and its relevance for communicators.
- (10:27) - Michelle discusses Inner Excellence: The Proven System for Empowering Your Habits, Overcoming Your Mental Blocks, and Raising Your Lasting Level of Performance by Jim Murphy, a book made famous by Philadelphia Eagles player AJ Brown.
- (12:22) - Karen's final book is Do the New You: 6 Mindsets to Become Who You Were Created to Be by Steven Furtick, a faith-based guide to personal transformation.
- (14:00) - The hosts reflect on the common theme of mindset in their book choices and its importance for solo professionals.
Books Mentioned in This Episode:
- How AI Changes Your Customers - Mark W. Schaefer
- Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again - Johann Hari
- How to Write a Funny Speech... - Carol Leifer and Rick Mitchell
- The Chaos Machine - Max Fisher
- Do the New You: 6 Mindsets to Become Who You Were Created to Be - Steven Furtick
- Inner Excellence - Jim Murphy
- Kami Huyse - Follow Kami Huyse on LinkedIn for more great insights and recommendations.
That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today’s dynamic professional landscape.
What book are you currently reading or what’s at the top of your stack? We want to hear from you! Visit SoloPRPro.com to share your recommendations. And if you found value in this episode, please share it with a fellow PR pro and leave us a review on your favorite podcast platform. Your support helps us reach more listeners just like you
That Solo Life Episode 321: What We're Reading for Focus, Laughs and Professional Development
Michelle Kane (00:12):
Thanks for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Cain, with Voice Matters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hi, Karen. How are you doing today? Hey, Michelle. I'm doing good. How are you?
Karen Swim, APR (00:40):
Hey, Michelle. I'm doing good. How are you?
Michelle Kane (00:41):
Good, good. Can't complain. Can't complain. Cannot believe by the time this airs, I think we'll be in November.
Karen Swim, APR (00:42):
I love it. It's at a time of year where it's not too cold yet. We're back on standard time
Michelle Kane (00:50):
Oh goodness.
Karen Swim, APR (00:51):
We can have a cup of tea. Wrap up in a nice blanket in front of a fireplace and read a good book.
Michelle Kane (00:58):
Read a good book. You say, in fact, that's what we decided to delve into today. And we're probably going to crack ourselves up at some point, because it's not What book have you read in your book, stack of books you intend to read very soon? Because the old joke, PR pros don't have hobbies? Well, it's kind of hard to fit in some leisure or even professional development reading when all you do every day is play with words and think and make decisions. And sometimes at the end of the day, it's like, Ugh, I can't even look at pictures.
Karen Swim, APR (01:44):
I mean I am
(01:44):
A complete book lover, and so many of our audience, I'm so guilty of starting a book and then seeing 10 other books that I want to read and getting them all and then trying to make my way through 10 of them. I have three of them that I'm trying to make my way through. Three that I'm going to talk about today, not the only three. I'll be reading way too many at one time, which is why I love the season when things slow down and I can actually go ahead and finish the 20 books that I'm reading at once.
Michelle Kane (02:21):
Dig in and read a book. Oh, say what? Well, one of the first ones on my list is, I guess it's the fairly recentbook for Mark Schafer. Of course, hopefully, most of us know who Mark Schafer is. Me too. And this is How AI Changes Your Customer. So not so much about how marketing should change for AI, but how is it changing the way our customers are thinking? I mean, we know it's affecting the way people are doing Search online, and it's not a very thick read. You would think I would've handled it by now. I have not. But it's at the tippy top of my list. Here's the blurb. The greatest disruption in the history of marketing isn't coming for your job. Well, kind of. It's coming for your customer. Oh, yes, yes. So it's changing the way people think. Field decide and connect. So a worthy book to want to dig into.
Karen Swim, APR (03:20):
And I say that we, solo PR Pro loves Mark Schaefer. He is such an amazing speaker. So if you are ever looking for a keynote or a speaker, he's amazing in person, but he's so smart and so personable. So any book that he writes, you are going to learn a lot from it. So I have got to pick that one up and add that to my book stack.
Michelle Kane (03:47):
So what do you have? What you got? What you got? What's next in your stack?
Karen Swim, APR (03:52):
Stolen Focus, which is, this is really a good read, and I've actually started reading it. So this book is about why we can't pay attention and how to think deeply again. And it's written by Johann Hari, I hope, and I hope I pronounce his name right. Please forgive me if I got that wrong. And it starts out with a personal observation of his nephew and how he's not paying attention. And so he goes down this experimental and from a research perspective road of going off the grid and disconnecting and realizing, and he takes us through why we can't ignore our devices, but how that's harming us. And it's such a good read. It really is, because I think I started reading this because I put time blocks into my calendar for deep focus work. And I am familiar with lots of the research that really shows us how little we do deep work at work, whether we work in corporate America or whether we work for ourselves because of the interruptions
(05:12):
(05:12):
From technology. There's slack beeping at us, there's teams beeping at us, there's email, there's all these things that are dinging and pinging. And so we really are responding to things rather than having that time where we can really focus in. And so I put those blocks on my calendar and I realized how satisfying it is to just focus on one thing and to really do that. And I started to realize how distracted I was in other parts of my life, like how I was always doing too many things at one time, and how even when I was doing one thing, I was in my head about other things. And so I was attracted to this. So this is a really, really great book. I highly recommend it. I'm not done with it yet, but it's fantastic. And it's very analytical, but also anecdotal, but you get the research base from it and it's wonderful. Can't recommend it enough.
Michelle Kane (06:09):
I want to say that's somewhere in the bowels of my stack as well, which says a lot about my focus, but I know what you mean. The other day, the email threads were fairly quiet, and I actually got to really spend a chunk of time on some client work, really feel like I was a quality deep dive. And it was such, I ended the day thinking, wow, that was such a nice day. I actually feel good about what I did instead of, lemme put out that fire. Let me answer that. Well, what do you think? I don't know. What should we do? Okay, next. Where am I? What am I? Which tends to be the life of a comms pro. Well, because a firm believer that comedy is essential to life, even though I've sadly gotten away from that in practice, but I'm trying to get better about it.
(06:57):
I have How to Write a Funny Speech for a Wedding, Bar Mitzvah, Graduation and Every Other Event You Didn't Want to Go to in the First Place. Co-written by Carol Leifer, standup comic and a writer for Seinfeld, among other things. And Rick Mitchell, who, sorry, Rick, I have to look up, find out what your deal is with a Forward by Carol Burnett, one of the comedic goddesses of our world. And it's just another easy read, especially as writers. Not that we may not do a lot of speech writing, but we certainly may do a lot of ghost writing. And comedy isn't just about YYY, its comedy Writing is very smart. Dying is easy, comedy is hard. So that is why this is in my, I mean, look at that. Oh look, writing in the margins and editing text nerd's Dream, and hopefully you laugh a little bit. She even has little templates, retirement speech template, like a little mad lib for things that you're not sure you want to do. So yeah, it's again, another, I'm not very deep this go round and book stack, but it's a nice, another little easy read that I should have been able to accomplish by now, but I haven't,
Karen Swim, APR (08:18):
We totally need that. I do have some fun reads, my Reads today. I didn't,
Michelle Kane (08:24):
Oh no, bring the serious
Karen Swim, APR (08:25):
Theme of the mind. But the second one on my list is The Chaos Machine by Max Fisher. So Kami, y'all know Kami, she talked about this book on LinkedIn, and I was like, Ooh, that sounds fascinating. So I grabbed it immediately, and this is how social media has rewired our minds and our world. And I think when I picked this book up initially, and I have not read through it yet, so it's book stack, not book read, but it is really fascinating. And for me, I like understanding the why, and I like historical context. I like digging a little bit deeper.
(09:11):
And I think that this is informative in these times where social media plays such a huge role in our culture to understand how we got to where we are and how the algorithms have influenced how other people think. I think as communicators, we understand a lot of things, but I feel like this reveals even more and gets us to think differently and to have a depth of understanding about our audiences and how this medium has rewired how they think, which can inform our practices. So anything that makes us smarter about spotting these things and understanding them on a different level, and then also understanding our audiences, I think is a good read for communicators. So thank you.
Michelle Kane (10:01):
Yes, thank you. If you don't follow her on LinkedIn, please do, because Kami always has the goods.
Karen Swim, APR (10:09):
She does and we'll, of course, link to her LinkedIn in our bio description as well as we will put all of these books, sorry, not in our bio descriptions, but in our show notes, we'll put all of these books in there as well so that you can check them out for yourself.
Michelle Kane (10:26):
Yay. And my third book is Inner Excellence by Jim Murphy. Now, this book was not terribly popular, not that it wasn't worthy until Philadelphia Eagles, AJ Brown was spotted reading it on the sidelines during a game because what he says he likes to do is, and his was a well-worn copy in between plays. He just likes to get some inspiration while during a game to help his mindset. And so really, as PR pros, we might do a lot of client coaching, but since we're solo, sometimes it's left to us to coach ourselves. And so this is definitely a worthy read to help you empower your habits, overcome your mental blocks, and just really help you in your thinking. And sometimes we just need to reframe our mindsets. And thanks to AJ, Mr. Murphy has done quite well for himself. His copy sold, because as you can see, everyone saw like, what's AJ reading? He's reading a book, what is that? And then when we found out what it was, it was like the craze across the Philadelphia region of, oh, I'm going to get that book. That sounds really good.
Karen Swim, APR (11:49):
I love It. I love it.
Michelle Kane (11:51):
The Eagles, they're very varied. They play football. They have their autism foundation, and they have an unofficial book club.
Karen Swim, APR (11:58):
I love it. I'm so here for it. And I mean, honestly, I draw a lot of inspiration from a lot of the athletes as well, especially when they share into their practices. So I love taking their book recommendations. I'll read a book that an athlete's reading, bring it on.
Michelle Kane (12:15):
Yeah, absolutely. Alright, what's next?
Karen Swim, APR (12:18):
All right. So my third and final one for today is we're on this mind theme, I guess, in the Swim household but this one is by Steven Furthick and it's called Do the New You. And it's all about six mindsets to become who you were created to be. So I am a woman of faith, and so I love Pastor Furtick, and I got this book in the mail from Pastor Holly and it's fire.
(12:47):
(12:47):
It really is fire. And I worked my way slowly through it for a reason. So I'm still reading this. I actually have started reading this because of the six mindsets. I really wanted to really take that in and really make the shift, really absorb it, live it, and then move on to the next one. So I didn't just breeze through it because I'm a fast reader, so I can read an entire book in a day or two. But I really wanted to take my time with this one because I really want it to be different. I wanted this to not just be something that I read and let go, like, oh, I forgot it.
(13:27):
(13:27):
But, I really wanted to have those lessons be deep. So this is great. This is the first book of his that I've read, honestly, and I like it. It's so relatable. I love the stories and I love the mindset shifts, and I love that I can write these things down in my calendar to remind me of these mindsets and that I have something to hang onto and that it brings me back to the lesson. So yeah, I guess a lot of our themes were about our minds good place to start for us. Solo PR pros and PR types.
Michelle Kane (14:08):
It's true because our outlook, especially in the midst of challenging times, which we're all in these days, is crucial. So we need all the help we can get. But I'm going to pick up that book too. I love that. So if you have a book that you're enjoying right now, please share it with us. Hit us up@soloprpro.com. Send us a message. We truly do want to hear from you, and we would love to add, it
Karen Swim, APR (14:33):
Doesn't have to be a deep, it could be history, documentary, fantasy, murder, mystery, which I love. Yes.
Michelle Kane (14:41):
Yeah. What are you reading, we want to know. And if you found value in this because who doesn't want to learn about a new book that they should be reading, please do share this around. Until next time, thanks for listening to that Solo Life.
Transcribing live conversations can be tricky so please be forgiving of any typos or errors that you find. Love something here and want to share? Great, please keep reading!
You are more than welcome to share the transcript (up to 500 words) in media articles (e.g., PR News, O’Dwyers), on your personal website, in a non-commercial article or blog post (e.g., Substack), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to “That Solo Life” and link back to the soloprpro/podcast URL.
For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above.
But please note that no one is authorized to copy any portion of the podcast content or use That Solo Life’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, X, Instagram, etc.) that offers or promotes your or another’s products or services.
Got questions? Email us at info@soloprpro.com.
Michelle Kane (00:12):
Thanks for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Cain, with Voice Matters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hi, Karen. How are you doing today? Hey, Michelle. I'm doing good. How are you?
Karen Swim, APR (00:40):
Hey, Michelle. I'm doing good. How are you?
Michelle Kane (00:41):
Good, good. Can't complain. Can't complain. Cannot believe by the time this airs, I think we'll be in November.
Karen Swim, APR (00:42):
I love it. It's at a time of year where it's not too cold yet. We're back on standard time
Michelle Kane (00:50):
Oh goodness.
Karen Swim, APR (00:51):
We can have a cup of tea. Wrap up in a nice blanket in front of a fireplace and read a good book.
Michelle Kane (00:58):
Read a good book. You say, in fact, that's what we decided to delve into today. And we're probably going to crack ourselves up at some point, because it's not What book have you read in your book, stack of books you intend to read very soon? Because the old joke, PR pros don't have hobbies? Well, it's kind of hard to fit in some leisure or even professional development reading when all you do every day is play with words and think and make decisions. And sometimes at the end of the day, it's like, Ugh, I can't even look at pictures.
Karen Swim, APR (01:44):
I mean I am
(01:44):
A complete book lover, and so many of our audience, I'm so guilty of starting a book and then seeing 10 other books that I want to read and getting them all and then trying to make my way through 10 of them. I have three of them that I'm trying to make my way through. Three that I'm going to talk about today, not the only three. I'll be reading way too many at one time, which is why I love the season when things slow down and I can actually go ahead and finish the 20 books that I'm reading at once.
Michelle Kane (02:21):
Dig in and read a book. Oh, say what? Well, one of the first ones on my list is, I guess it's the fairly recentbook for Mark Schafer. Of course, hopefully, most of us know who Mark Schafer is. Me too. And this is How AI Changes Your Customer. So not so much about how marketing should change for AI, but how is it changing the way our customers are thinking? I mean, we know it's affecting the way people are doing Search online, and it's not a very thick read. You would think I would've handled it by now. I have not. But it's at the tippy top of my list. Here's the blurb. The greatest disruption in the history of marketing isn't coming for your job. Well, kind of. It's coming for your customer. Oh, yes, yes. So it's changing the way people think. Field decide and connect. So a worthy book to want to dig into.
Karen Swim, APR (03:20):
And I say that we, solo PR Pro loves Mark Schaefer. He is such an amazing speaker. So if you are ever looking for a keynote or a speaker, he's amazing in person, but he's so smart and so personable. So any book that he writes, you are going to learn a lot from it. So I have got to pick that one up and add that to my book stack.
Michelle Kane (03:47):
So what do you have? What you got? What you got? What's next in your stack?
Karen Swim, APR (03:52):
Stolen Focus, which is, this is really a good read, and I've actually started reading it. So this book is about why we can't pay attention and how to think deeply again. And it's written by Johann Hari, I hope, and I hope I pronounce his name right. Please forgive me if I got that wrong. And it starts out with a personal observation of his nephew and how he's not paying attention. And so he goes down this experimental and from a research perspective road of going off the grid and disconnecting and realizing, and he takes us through why we can't ignore our devices, but how that's harming us. And it's such a good read. It really is, because I think I started reading this because I put time blocks into my calendar for deep focus work. And I am familiar with lots of the research that really shows us how little we do deep work at work, whether we work in corporate America or whether we work for ourselves because of the interruptions
(05:12):
(05:12):
From technology. There's slack beeping at us, there's teams beeping at us, there's email, there's all these things that are dinging and pinging. And so we really are responding to things rather than having that time where we can really focus in. And so I put those blocks on my calendar and I realized how satisfying it is to just focus on one thing and to really do that. And I started to realize how distracted I was in other parts of my life, like how I was always doing too many things at one time, and how even when I was doing one thing, I was in my head about other things. And so I was attracted to this. So this is a really, really great book. I highly recommend it. I'm not done with it yet, but it's fantastic. And it's very analytical, but also anecdotal, but you get the research base from it and it's wonderful. Can't recommend it enough.
Michelle Kane (06:09):
I want to say that's somewhere in the bowels of my stack as well, which says a lot about my focus, but I know what you mean. The other day, the email threads were fairly quiet, and I actually got to really spend a chunk of time on some client work, really feel like I was a quality deep dive. And it was such, I ended the day thinking, wow, that was such a nice day. I actually feel good about what I did instead of, lemme put out that fire. Let me answer that. Well, what do you think? I don't know. What should we do? Okay, next. Where am I? What am I? Which tends to be the life of a comms pro. Well, because a firm believer that comedy is essential to life, even though I've sadly gotten away from that in practice, but I'm trying to get better about it.
(06:57):
I have How to Write a Funny Speech for a Wedding, Bar Mitzvah, Graduation and Every Other Event You Didn't Want to Go to in the First Place. Co-written by Carol Leifer, standup comic and a writer for Seinfeld, among other things. And Rick Mitchell, who, sorry, Rick, I have to look up, find out what your deal is with a Forward by Carol Burnett, one of the comedic goddesses of our world. And it's just another easy read, especially as writers. Not that we may not do a lot of speech writing, but we certainly may do a lot of ghost writing. And comedy isn't just about YYY, its comedy Writing is very smart. Dying is easy, comedy is hard. So that is why this is in my, I mean, look at that. Oh look, writing in the margins and editing text nerd's Dream, and hopefully you laugh a little bit. She even has little templates, retirement speech template, like a little mad lib for things that you're not sure you want to do. So yeah, it's again, another, I'm not very deep this go round and book stack, but it's a nice, another little easy read that I should have been able to accomplish by now, but I haven't,
Karen Swim, APR (08:18):
We totally need that. I do have some fun reads, my Reads today. I didn't,
Michelle Kane (08:24):
Oh no, bring the serious
Karen Swim, APR (08:25):
Theme of the mind. But the second one on my list is The Chaos Machine by Max Fisher. So Kami, y'all know Kami, she talked about this book on LinkedIn, and I was like, Ooh, that sounds fascinating. So I grabbed it immediately, and this is how social media has rewired our minds and our world. And I think when I picked this book up initially, and I have not read through it yet, so it's book stack, not book read, but it is really fascinating. And for me, I like understanding the why, and I like historical context. I like digging a little bit deeper.
(09:11):
And I think that this is informative in these times where social media plays such a huge role in our culture to understand how we got to where we are and how the algorithms have influenced how other people think. I think as communicators, we understand a lot of things, but I feel like this reveals even more and gets us to think differently and to have a depth of understanding about our audiences and how this medium has rewired how they think, which can inform our practices. So anything that makes us smarter about spotting these things and understanding them on a different level, and then also understanding our audiences, I think is a good read for communicators. So thank you.
Michelle Kane (10:01):
Yes, thank you. If you don't follow her on LinkedIn, please do, because Kami always has the goods.
Karen Swim, APR (10:09):
She does and we'll, of course, link to her LinkedIn in our bio description as well as we will put all of these books, sorry, not in our bio descriptions, but in our show notes, we'll put all of these books in there as well so that you can check them out for yourself.
Michelle Kane (10:26):
Yay. And my third book is Inner Excellence by Jim Murphy. Now, this book was not terribly popular, not that it wasn't worthy until Philadelphia Eagles, AJ Brown was spotted reading it on the sidelines during a game because what he says he likes to do is, and his was a well-worn copy in between plays. He just likes to get some inspiration while during a game to help his mindset. And so really, as PR pros, we might do a lot of client coaching, but since we're solo, sometimes it's left to us to coach ourselves. And so this is definitely a worthy read to help you empower your habits, overcome your mental blocks, and just really help you in your thinking. And sometimes we just need to reframe our mindsets. And thanks to AJ, Mr. Murphy has done quite well for himself. His copy sold, because as you can see, everyone saw like, what's AJ reading? He's reading a book, what is that? And then when we found out what it was, it was like the craze across the Philadelphia region of, oh, I'm going to get that book. That sounds really good.
Karen Swim, APR (11:49):
I love It. I love it.
Michelle Kane (11:51):
The Eagles, they're very varied. They play football. They have their autism foundation, and they have an unofficial book club.
Karen Swim, APR (11:58):
I love it. I'm so here for it. And I mean, honestly, I draw a lot of inspiration from a lot of the athletes as well, especially when they share into their practices. So I love taking their book recommendations. I'll read a book that an athlete's reading, bring it on.
Michelle Kane (12:15):
Yeah, absolutely. Alright, what's next?
Karen Swim, APR (12:18):
All right. So my third and final one for today is we're on this mind theme, I guess, in the Swim household but this one is by Steven Furthick and it's called Do the New You. And it's all about six mindsets to become who you were created to be. So I am a woman of faith, and so I love Pastor Furtick, and I got this book in the mail from Pastor Holly and it's fire.
(12:47):
(12:47):
It really is fire. And I worked my way slowly through it for a reason. So I'm still reading this. I actually have started reading this because of the six mindsets. I really wanted to really take that in and really make the shift, really absorb it, live it, and then move on to the next one. So I didn't just breeze through it because I'm a fast reader, so I can read an entire book in a day or two. But I really wanted to take my time with this one because I really want it to be different. I wanted this to not just be something that I read and let go, like, oh, I forgot it.
(13:27):
(13:27):
But, I really wanted to have those lessons be deep. So this is great. This is the first book of his that I've read, honestly, and I like it. It's so relatable. I love the stories and I love the mindset shifts, and I love that I can write these things down in my calendar to remind me of these mindsets and that I have something to hang onto and that it brings me back to the lesson. So yeah, I guess a lot of our themes were about our minds good place to start for us. Solo PR pros and PR types.
Michelle Kane (14:08):
It's true because our outlook, especially in the midst of challenging times, which we're all in these days, is crucial. So we need all the help we can get. But I'm going to pick up that book too. I love that. So if you have a book that you're enjoying right now, please share it with us. Hit us up@soloprpro.com. Send us a message. We truly do want to hear from you, and we would love to add, it
Karen Swim, APR (14:33):
Doesn't have to be a deep, it could be history, documentary, fantasy, murder, mystery, which I love. Yes.
Michelle Kane (14:41):
Yeah. What are you reading, we want to know. And if you found value in this because who doesn't want to learn about a new book that they should be reading, please do share this around. Until next time, thanks for listening to that Solo Life.
Transcribing live conversations can be tricky so please be forgiving of any typos or errors that you find. Love something here and want to share? Great, please keep reading!
You are more than welcome to share the transcript (up to 500 words) in media articles (e.g., PR News, O’Dwyers), on your personal website, in a non-commercial article or blog post (e.g., Substack), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to “That Solo Life” and link back to the soloprpro/podcast URL.
For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above.
But please note that no one is authorized to copy any portion of the podcast content or use That Solo Life’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, X, Instagram, etc.) that offers or promotes your or another’s products or services.
Got questions? Email us at info@soloprpro.com.