Source:
https://www.podbean.com/eau/pb-m5wwk-14a72f5

In this episode, Karen and Michelle welcome Mary Ellen “Mel” Miller, APR, MBA. Mel is the founder and CEO of MarketingMel, a solo PR firm that strengthens relationships between organizations and the publics they serve. Mel draws on the breadth of her lifelong career as a professional communicator in her new book, “Fill the Dam Thing Up! Building Connections: Communicating throughout the Lifecycle of Infrastructure Projects.” It’s a discussion you won’t want to miss.
 
Buy the Book:
“Fill the Dam Thing Up! Building Connections: Communicating throughout the Lifecycle of Infrastructure Projects” is available on Amazon.
 
Connect with Mel:
https://www.linkedin.com/in/marketingmel/
@MarketingMel
 
Transcript
 
Michelle Kane (00:03):
Thank you for joining us for an episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane with VoiceMatters and our fearless leader over at Solo PR Pro, Karen Swim, and we are thrilled to welcome a guest today. Today we are joined by Mary Ellen, or as she likes to be called, Mel, Miller. Mel holds a special place in our hearts because she is an original Solo PR plankholder. Mel is an accredited public relations professional and the founder and CEO of Marketing Mel, a solo PR firm that strengthens relationships between organizations and the publics they serve. She and I are also fellow Rotarians, so shout out to the Rotarians out there. Mel draws on the breadth of her lifelong career as a professional communicator in her new book, soon to be a bestseller we called it now. That is called “Fill the Dam Thing Up! Building Connections: Communicating throughout the Lifecycle of Infrastructure Projects.” Welcome, Mel. Thank you for joining us today.
Mary Ellen "Mel" Miller, APR (01:12):
Thank you so much for having me. It's a pleasure to be here.
Karen Swim, APR (01:15):
Yeah, we're so excited to talk to you and love the title of the book and I won't spoil it, but readers you are going to love it from the introduction and you'll love the little story behind the book title and just in reading the note about how the title came about, it just was such a feeling of comradery and just good. And the book is packed, packed with lots of good insights and information. So good you're here to talk about it.
Mary Ellen "Mel" Miller, APR (01:52):
Thank you. Thank you. Karen,
Michelle Kane (01:55):
What brought about you to write this book?
Mary Ellen "Mel" Miller, APR (01:59):
Well, I realized that it was a really unique project in that it was just a 25 minute drive from my home here in northeast Tennessee, but yet it evolved experts from across the world coming in here to keep a dam safe and to keep people downstream safe because ultimately that's what this project was all about, was safety of the downstream public. What the issue was in a nutshell was what's called internal erosion, which is the number two cause of dam failure in the world, and a muddy seep was discovered at the base of the dam in October of 2014, and also a sinkhole was discovered in the parking lot adjacent to that. And the experts quickly realized that the lake on the opposite side, which was really the majority of people I dealt with very well-to-do lake homeowners, who naturally were rather upset when their lake had to be drawn down approximately an additional 10 feet below the winter pool level.
(03:00):
So it became a rather low lake then for the duration of the project, but we always had the support of top management. The CEO came in and said, this project's going to be done, it's going to be done safely and right, it's going to take five to seven years. Of course, the people were very upset to hear it would take that long of a timeline, but there was a tremendous amount of community outreach as you can imagine. That's really what this book is about and it really does appeal directly to your audience folks like us. I was brought in as a contractor on the project, so I full-time had the experience in the community and in broadcasting and in pr, all those kinds of things that helped with the outreach. And I would say if I was to sum it up in just two words, it was relationship building.
(03:45):
As I mentioned in the book, you start out with people, the presidents of the local lake associations with their arms crossed in front of you, just nod at all thrilled that you're there to actually help them clean up the lake on their annual cleanup lake and bringing crews and really showing them that we're here to support showing them that we're here to support. In terms of charity outreach, that was huge. We had a committee of workers on the project. There were about 200 workers on the project, 24 hours a day for several years actually, and they voted to support both the local food bank and also Marine Corps choice for Tots. So every holiday season we were there and we were the largest givers in the