Videos

In the before times, there were people whose entire job was to clip your name out of a newspaper. A physical bureau, staffed by real humans with scissors, tracked press coverage for PR firms and their clients. They mailed stacks of paper clippings before anyone had thought to call it…

In the before times, there were people whose entire job was to clip your name out of a newspaper. A physical bureau, staffed by real humans with scissors, tracked press coverage for PR firms and their clients. They mailed stacks of paper clippings before anyone had thought to call it…

Two résumés land in front of a reviewer. Same skills. Same experience. Same note that AI helped write them. The only difference is the name at the top: one says James, the other says Emily. James earns a 97% approval rating. Emily gets a comment that she can't even write…

Men and Women are stil viewed differently in the workforce and today’s discussion tackles the disparities that persist in AI use and more.

Hey Solo PR Pros, recognize these scenarios? You've pitched the proposal, answered every question, and left the discovery call feeling great. Then — nothing. Or maybe you've sat in a client meeting nodding along as someone circles back on the synergized learnings of the integrated touchpoints, wondering if anyone actually…

In this Halloween themed episode Karen and Michelle dig up seven industry patterns that have been frustrating PR and communications professionals for years, including jargon that obscures instead of clarifies, ghosting that stalls careers and pipelines, last-minute PR requests and more.

Episode Summary If a client asked you right now to prove that anything you did last quarter actually moved their business, could you do it? This is the provocative question that opens today’s episode and sets the stage for an honest discussion on what PR practitioners are missing when it…

If a client asked you right now to prove that anything you did last quarter actually moved their business, could you do it? This is the provocative question that opens today’s episode and sets the stage for an honest discussion on what PR practitioners are missing when it comes to…

Kaitlin McCready calls it 'many lives of communications', a career that has moved through corporate tech, the MTA in New York City, Jacobs Engineering, the Joint Office of Energy and Transportation inside the federal government, and now Communio Strategies, her solo practice that is about one year old. But the…

Kaitlin McCready calls it ’many lives of communications’, a career that has moved through corporate tech, the MTA in New York City, Jacobs Engineering, the Joint Office of Energy and Transportation inside the federal government, and now Communio Strategies, her solo practice that is about one year old. But the…

Fractional roles seem to be growing in scope, including in Public Relations. Over the years, we have seen our fair share of creative titles, but does the Fractional title in Communication roles have longevity? In today’s episode, we take an honest look at the fractional title, extract what's actually useful,…

Fractional roles seem to be growing in scope, including in Public Relations. Over the years, we have seen our fair share of creative titles, but does the Fractional title in Communication roles have longevity? In today’s episode, we take an honest look at the fractional title, extract what’s actually useful,…

In a recent episode (Episode 350), we addressed burnout and called it out as a business risk. Today’s episode addresses a different reason to step away from your business with a micro retirement. Unlike burnout, micro retirement is a planned business response and not a crisis break. It is a…

n a recent episode (Episode 350), we addressed burnout and called it out as a business risk. Today’s episode addresses a different reason to step away from your business with a micro retirement. Unlike burnout, micro retirement is a planned business response and not a crisis break. It is a…

Some industries are on fire right now, hiring, growing, and spending. And some are bone dry. If yours has gone quiet, you've probably already heard the advice to pivot. Karen and Michelle are not here to tell you that pivoting is possible. They're here to tell you how. Episode 354…

Episode 354 of That Solo Life Podcast is a practical guide to breaking into a new industry when your current one has stalled. This episode is for the practitioner who is sitting in a dry sector right now and needs real steps to take.

Mitch Leff and his colleague Kim Speece were engaged to work on a 34-day World Cup Campaign for Decatur. Eighteen months later, the two Solo PR Pros had delivered 170,000 attendees, daily media coverage for every single day of the World Cup, international press from Japan’s Asahi Shimbun, features in…

In this episode of That Solo Life, Karen and Michelle discuss five headlines from newsletters, online news, and blog posts that caught their attention recently. From the hotly debated AI content watermarking to how negative SEO is being used as a competitive weapon to the giant hairball that rolled through…

AI Content Watermarking, SEO sabotage, and a giant hairball in NYC are among the five topics discussed in this episode of That Solo Life.

Quiet cracking, distinct from quiet quitting, describes employees who are still showing up, still performing, sometimes performing really well, but are internally under pressure, uncertain about their job security, or unclear on what's expected of them. They're not checked out. They're just cracking quietly while holding it together on the…

Quiet cracking, distinct from quiet quitting, describes employees who are still showing up, still performing, sometimes performing really well, but are internally under pressure, uncertain about their job security, or unclear on what’s expected of them. They’re not checked out. They’re just cracking quietly while holding it together on the…

If you've read one burnout wellness listicle, you've read them all. Karen and Michelle aren't doing that. Instead, Episode 350 — the show's 350th — treats burnout as a business risk that shows up on your P&L before it shows up in a therapist's notes. They start with the data:…

If you’ve read one burnout wellness listicle, you’ve read them all — sleep more, take a walk, set boundaries, breathe. Karen and Michelle aren’t repeating any of that, because you already know it. Instead, Episode 350 treats burnout as a business risk: something that shows up on your profit and…