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Data studies Posts

Industry reports related to communication trends and insights
July 21, 2026

3 Things the Muck Rack State of PR Report Unknowingly Tells Solo Practitioners

Muck Rack's State of PR 2026 report surveyed 971 PR professionals this summer. Only 18% were solos. The rest were mostly agency and in-house practitioners, which means the report's most-cited figures were never really describing a department of one.…
June 8, 2026

Are PR Professionals More Anxious Than Their Clients? What New Research Says

Every year, the USC Annenberg Center for Public Relations releases its Global Communications Report. The 2026 edition is titled A Quiet Shift, though anyone working in PR right now could reasonably argue that the pace of change feels anything but qu…