Episode 27: The Riches are in the Niches

In today's episode of That Solo Life we're joined by Caitlin Copple Masingill, the founder and president of Full Swing Public Relations, a micro-agency that helps women leaders to shape and share their stories. Today she shares how her business has flourished by targeting a niche that aligns with her talents and her purpose as well as refusing to accept work that does not align with the value of her work. Sounds good, doesn't it? Listen and learn how she does it. What are your tactics for building a business by targeting the right niches? We'd love to hear from you. Visit us at soloprpro.com or contact us online to share your thoughts.