Episode 4: Holiday PR Mania

Does it feel as though every holiday is used as either a branding opportunity or an excuse to sell something? A recent article in the Bulletin of Atomic Scientists, How Earth Day Became Public Relations Day, prompted this question. Newsjacking or creating a promotion aligned with a holiday isn’t necessarily wrong but as PR practitioners we want to be mindful that it is the most authentic way to have a voice within the context of the particular holiday. Join us as we discuss how to best navigate the temptation to hop on the holiday promotion bandwagon.