Episode 89: Too Many Words

Too many words. Do you ever catch yourself muttering this? Communication can easily lose its impact – and miss making the intended point – when the writer or speaker go on and on. It’s not that the information is incorrect but the impact of the message is diluted.

We’re all guilty of this from time to time. It often comes out of a desire to ensure a point is being made, or sometimes it’s out of insecurity. As communications professionals, especially as we pitch stories to journalists, we need to lead the way in making the most of our message with the economy of our words.

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