Episode 97: Read the Room

This past week, we all learned of the Guilty verdict in the trial of Derek Chauvin for the murder of George Floyd. As with many major cultural events, brands and organizations began to weigh in via their social media channels.

When these things happen should brands and organizations say something? When is it performative posting and when is it appropriate and aligned with your organization’s messaging? Join us for a discussion and let us know what you think at www.soloprpro.com.

Resource: PRSA’s Voices4Everyone