Episode Summary
If a client asked you right now to prove that anything you did last quarter actually moved their business, could you do it? This is the provocative question that opens today’s episode and sets the stage for an honest discussion on what PR practitioners are missing when it comes to measurement. According to the Meltwater and WE Communications State of PR report, 21% of PR pros still name measuring impact and ROI as a top challenge, not because they don't have tools, and not because they don't know it matters. This leaves many practitioners continuing to report on activity rather than impact.
The problem is structural: a standards and accountability gap that has been sitting under the industry for more than a decade. The Barcelona Principles are fifteen years old and still not reaching the majority of practitioners who need them most. Just as CCOs have earned a formal seat at the strategic table, 91% of Fortune 500 CEOs say polarization has increased the importance of PR —you have a profession that has been handed an invitation it isn't yet fully equipped to accept.
See the full show notes and transcript at thatsololife.com