This episode of ”That Solo Life” podcast discusses the importance for solo PR professionals and marketers to make their presence known and connect with potential clients, particularly those who may not be familiar with the concept of ”solos”.
There is evidence that some companies are unaware of the availability of solo PR and communications professionals, and are struggling to find such service providers.
This presents an opportunity for solos to increase their visibility and networking efforts, such as by being active on forums, LinkedIn, and industry organizations.
In addition to online presence, direct networking through events, meetups, and one-on-one coffee meetings can be effective in reaching potential corporate clients who may not be as active on social media.
Overall, the hosts emphasize the need for solos to actively market themselves and their capabilities, as there is still a lack of awareness about this model of professional services.
