Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses.
As PR professionals, we often find ourselves constantly reinventing our workflows, tools, and client work in an effort to keep up with the ever-evolving industry. But new is not always better. Sometimes returning the old things can improve not only how we do our jobs but how we feel about them.
