Kaitlin McCready calls it ’many lives of communications’, a career that has moved through corporate tech, the MTA in New York City, Jacobs Engineering, the Joint Office of Energy and Transportation inside the federal government, and now Communio Strategies, her solo practice that is about one year old. But the through line across all of those chapters is the same problem: the gap between what an organization says and what its audience actually believes, understands, or acts on.