Fractional roles seem to be growing in scope, including in Public Relations. Over the years, we have seen our fair share of creative titles, but does the Fractional title in Communication roles have longevity? In today’s episode, we take an honest look at the fractional title, extract what’s actually useful, and give solo PR practitioners a real framework for deciding whether fractional positioning is a fit for them, or whether it’s a fashionable label with a new set of obligations attached. The hosts discuss the rate data for fractional roles and adoption projections for midsize companies.