Hey Solo PR Pros, recognize these scenarios? You've pitched the proposal, answered every question, and left the discovery call feeling great. Then — nothing. Or maybe you've sat in a client meeting nodding along as someone circles back on the synergized learnings of the integrated touchpoints, wondering if anyone actually knows what's being said. Or perhaps a prospect has just emailed asking for a Wall Street Journal feature in nine days, for a product that doesn't have a brief yet. Sound familiar? In this Halloween edition of That Solo Life, Karen and Michelle dig up seven industry patterns that have been frustrating PR and communications professionals for years, including jargon that obscures instead of clarifies, ghosting that stalls careers and pipelines, last-minute PR requests that set everyone up to fail, internal misalignment that undermines even the best strategy, underbriefed PR requests, crisis-only client engagement, and the vanity metrics trap. They back it up with real research from Cornell, the University of Florida, and Mural, work it through a practical three-question filter, and close with a live drill on a scenario every solo practitioner has lived through at least once. This one is cathartic, useful, and, because it's October, appropriately spooky.
Get the full shownotes at thatsololife.com