Are you overwhelmed by the never-ending list of national days, weeks, and months? From National Hot Dog Day to Domestic Violence Awareness Month, it feels like every moment in the calendar is claimed by something. But does your brand have to jump on every single one?
In today’s episode, co-hosts Karen Swim, APR (Solo PR Pro) and Michelle Kane (Voice Matters) discuss how to strategically decide which awareness and marketing campaigns to align with (and when to pass). They share practical advice for PR pros, marketers, and business owners on how to cut through the clutter while staying authentic to your brand.
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