Episode 363 of That Solo Life is a practical briefing on a threat that is becoming part of the standard risk landscape for executives and thought leaders: online reputation attacks using manipulated and clipped video. Karen Swim, APR, and Michelle Kane walk through how it happens — clip-scissoring, deepfake-adjacent targeting, misleading captions on real footage — and more importantly, what PR professionals need to do before it happens. The answer is proactive narrative ownership: building owned media across the PESO framework, establishing executive visibility that creates a trust bank audiences can draw on, preparing crisis statements and media listening systems in advance, and understanding that the executives who are hardest to attack are the ones whose audiences already know them. The through-line: a little paranoia goes a long way — but only if it comes with a plan.