Join Karen Swim, APR from Solo PR Pro and Michelle Kane from Voice Matters in this episode of That Solo Life , the podcast designed for PR professionals and marketers who work for themselves. As we approach the end of the year, we discuss essential tasks to complete, including the Corporate Transparency Act filing and tips for securing better health insurance through brokers.
In this episode, we also explore the shifting landscape of media consumption, the decline of traditional news viewership, and how PR pros can adapt their strategies to reach audiences who are tuning out. We emphasize the importance of storytelling, community building, and creative engagement to connect with clients and customers in meaningful ways.
Whether you’re a solo PR pro or a marketer, this episode is packed with valuable insights to help you navigate the challenges of the industry and prepare for 2025. Don’t forget to check out our show notes for helpful links and resources!
Topics Covered:
Corporate Transparency Act filing
Health insurance tips for freelancers
The decline of traditional media and its impact on PR
Creative strategies for audience engagement
The importance of community building
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