Summary:
Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break down the dos and don'ts of clever messaging. Discover how the right wordplay can resonate with your audience, when it’s best avoided, and how intention matters more than you might think.
Key Takeaways:
*Wordplay as a Connection Tool: Learn how effective wordplay can draw in and unify your audience by balancing the familiar with a fresh twist.
*Intent Is Everything: Messaging should always prioritize kindness and respect, avoiding divisiveness or harm.
*The Fine Line Between Clever and Confusing: Not all wordplay lands well—find out how to avoid messaging that alienates or baffles your audience.
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#PublicRelations
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