In episode 255 of “That Solo Life,” Karen Swim and Michelle Kane discuss the role of vetting in public relations, and the need to thoroughly research clients, client partners, collaborators and more.
The hosts discussed how the recent news of Justin Timberlake’s DWI arrest highlighted how one misstep can bring up a person’s entire history of mistakes. The incident serves as a reminder of the significance of vigorously researching individuals or organizations before committing to work with them or to work with your clients.
