Most solo practitioners have contracts. What they don’t have is a strategy. Sharon Toerek, founder and principal of Legal+Creative and an intellectual property attorney whose entire practice serves independent marketing, advertising, PR, and creative services agencies, joins Karen and Michelle to make the case she has been making for years — and that most of us have never fully absorbed. Legal protection is not a cost center. It is a profit center. The frameworks you’ve built, the methodologies you’ve refined, the media lists you’ve curated, the processes you’ve quietly deployed for every client engagement — these are intellectual property, and many of them can be protected, packaged, and monetized. Sharon walks through her IP Triangle framework, breaks down the specific AI legal risks that every solo practitioner using AI tools needs to understand, and closes with the practical advice that runs through everything she does: focus on progress over perfection, start with one thing, and don’t wait for the exit to start caring about what you’ve built.