Episodes

We cover AI and PR in many of our episodes because we want our fellow PR pros to have the knowledge they need to stay on top of this technology. In today’s episode, we’ll discuss the new “Warsaw Principles” unveiled earlier t...

PR pros, communicators, we work in a unique environment. In an industry where we feel compelled to always be “on” and available, it’s challenging to make the time to work on our mental health. Know that you are not alone and ...

We just entered Q4 of 2023. How did we get here so quickly? If your energy and creativity are lagging, you need to listen to this episode. Here’s the link to the blog referenced in today’s episode, “How PR Pros Can Find Their...

The Writer’s Guild of America strike has come to an end with the approval of a deal effective September 25, 2023 through May 1, 2026. The writers secured significant gains in one of the major areas of concern, use of AI in th...

It’s time to check in on the latest in pop culture and PR. From recent missteps from the rock and roll world to shows trying to return to air during the WGA and SAG/AFTRA strikes, we talk about it. Transcript Michelle Kane ( ...

In this episode, Karen and Michelle welcome Mary Ellen “Mel” Miller, APR, MBA. Mel is the founder and CEO of MarketingMel, a solo PR firm that strengthens relationships between organizations and the publics they serve. Mel dr...

Book Clubs start with the best of intentions, don’t they? In today’s episode, Karen and Michelle turn their book club fail into an opportunity to amp up your business development for a great Q4. Transcript Michelle Kane ( 00:...

The media landscape is constantly changing, making it harder on journalists. Naturally this affects how PR pros do our jobs. In this episode we talk all about it, including some points from recent survey results from Cision a...

If you’re thinking of diversifying your PR practice or pivoting away from day-to-day client work, this episode is for you. Transcript Michelle Kane ( 00:17 ): Thank you for joining us for this episode of That Solo Life, the p...

From Gen Z to Millennials, Generation X to the Silent Generation, all the way to Boomers – has there ever been a time when members of so many generations shared space in the workforce? In this episode we talk about how the ge...

No matter where you are in your career, we hope you are always seeking to learn something new, whether it’s sharpening your existing skillset, meeting with other professionals, or taking on an entirely new challenge. Join us ...

It’s a “Barbenheimer” world and in this episode we talk about the savvy and work that went into this massively successful campaign. We also touch on what’s going on with the platform formerly known as Twitter (it’s still Twit...

The issues and circumstances that led to the current writers and actors strikes -- with corporations devaluing the creativity, expertise, and contribution of workers – mirrors what is going on in the larger labor market, whet...

As communications professionals and as people living and working together in a society we need to talk about the realities of race and inclusivity. And in today’s episode we do just that. Transcript Michelle Kane: Thank you f...

That Solo Life: Episode #206 Biting Our Tongues and Minding Our Business From unrealistic expectations to news that, well, isn’t, there are times we need to help guide our clients back from the brink and times we need to bite...

We can all say we’re OK. But after the past few years, are we? As co-host Karen Swim says, so many of us are walking around held together “with spit and duct tape.” In this episode we talk about how we can work on our mental ...

Let it go. No, we’re not going to sing that song. We are talking about all the ways solo PR pros can delegate to people and tools so we can grow our businesses and free up time in our schedules while still delivering for our ...

One of our roles as PR practitioners is working with in-house marketing teams. Today’s episode was inspired by a recent article by Agility PR, 33 Comms Issues Keeping CMOs and Brand Managers Up at Night . Join us as we talk a...

AI, business development, pricing, the future of PR - all the latest trends. Oh, the things we get to talk about when we’re joined by Chip Griffin of the Small Agency Growth Alliance. Listen to this episode to get the latest ...

Do you make it easy for clients to do business with you? Are your systems designed to communicate with ease? It all comes down to good customer service. There are times when that can be the thing that leads a prospect or clie...

With media outlets shuttering and reporter beats expanding, getting our clients’ stories told continues to be a challenge. The good news is PR pros are resilient, creative, and smart. In this episode we talk about all the way...

What’s the latest in one of our favorite topics, the future of work? Within corporate America, we are seeing a shift toward calling employees back into the office either on a full-time or hybrid basis. And then there’s the wo...

Are you weary of people calling themselves PR professionals who seem to be storytelling their careers? The few who talk a good game, leaving a trail of disgruntled clients? In this episode we talk about ways PR practitioners ...

The current state of the social media landscape is anything but stable. Twitter continues to devolve. TikTok is going strong, but will its use be banned in the United States? It’s a challenge to keep up with the changes in cu...