Episodes

In today's episode, we discuss working with clients who are new to PR. Should you take them on? What are the red flags to be aware of? What steps can you take to make sure it is successful? Share your experience with us at w...

A little clarity goes a long way. In today’s episode, Karen and Michelle talk about how taking the time to communicate proactively can help prevent issues or confusion in the future We always want to know what you think. Tell...

If it feels like Google is always making changes, well, you’re right. That’s why we’ve asked Jordyn Slocum of BeMarketing to join us in today’s episode to talk about the latest updates. Keep up with Jordyn on social media: In...

Today we are joined by Chauniqua Major-Louis, but everyone calls her Major. Major is the founder of Whatever's Good PR and Major’s Project Pop Popcorn . In this episode, we discuss her approach to her purpose and passion in h...

In today’s episode, we’re joined by Blake Hutchison, CEO of Flippa to discuss how Solo PR Pros can create assets that they can sell. As Blake shares with us, “running a business changes you...selling a business makes you.” Tu...

How do we know what we see and hear are real? Mis-, mal- and disinformation are the biggest challenges communicators and society as a whole are facing today. On today's show, Axel Ebermann, a guest lecturer with a long career...

With all of the current economic uncertainties, Solos have every right to be on edge. Today we check in with Andrew Shapowal on hot button financial topics such as retirement, kids going to college and how to keep your head a...

Today Karen and Michelle discuss a few of the changes in the wide, wacky world of social media. Changes in platforms, algorithms, what’s working, and what isn’t working right here right now as we manage social media for our c...

Karen and Michelle discuss what’s new in social media with Rebecca Goodman, Director of Communications with beMarketing . What social media tactics are currently most successful for your clients? Share with us at www.soloprpr...

This time of year in the US we celebrate the birth of American independence. However, those who are self-employed have reason to celebrate daily. In this episode, Karen and Michelle discuss the freedom of flying solo. Having ...

In today’s episode Karen and Michelle take a look at how PR pros are portrayed on TV and in the movies - the good, the cringeworthy, and the downright funny. What are your favorites? Tell us at www.soloprpro.com .

Authenticity and transparency. These traits and practices are at the heart of effective communication and, well, just being a person of integrity. They are also qualities that lead to ethical decision-making. Today Karen and ...

On this episode, Connie Steele , author of "Building the Business of You" joins Karen and Michelle to discuss the groundbreaking ideas in her book. Connie will share a modern perspective on how we think about and manage our c...

It’s one thing to have a carefully crafted crisis communications plan. It’s another hurdle to get it right in the moment, especially when you factor in the immediacy of social media. In this episode, Karen and Michelle discus...

It's almost here! The hazy, un-lazy days of summer for PR Pros. While client work often slows the pace for many PR pros, we spend the time working on the business, preparing for the remainder of the year, learning new things,...

Change is a constant but it feels like it’s happening faster than ever these days. In many cases it’s accompanied by emotion and intensity. What changes do our clients need to make in the way they communicate? In the stands t...

While not as dramatic as the fictionalized TV show, Scandal, public relations pros know where the proverbial bodies are buried. We ask clients to tell all so that we can do our jobs but we protect our client's confidences lon...

Get your rulers and tape measures! In today's episode, we tackle why public relations pros need to get smarter about measurement along with practical tips and tricks to do just that. How do you measure your PR efforts? Share ...

The dreaded awkward conversation. We’re not talking about making small talk at a networking event. In this episode of That Solo Life, Karen and Michelle discuss how to handle difficult client conversations. Whether you’re dea...

Working as a Solo PR Pro gives freedom in so many ways. Not only does it allow us to choose how much we work and who we work with, but we can also choose where to work. For some of us, it’s the occasional co-working space or ...

Jessica D’Angelo, health and ftness industry vet, and owner of Shine Yoga Center in Perkasie, PA shares simple tips for Solo PR Pros to keep their mind and bodies in shape.

Many client problems stem from miscommunication. In this episode, we will discuss how to avoid challenges and successfully communicate with your clients from Day 1. What processes do you have in place for client communication...

Spring is a great time to throw open the windows, let the fresh air in and deep clean those areas that have lingered in the long, dark winter season. Spring cleaning is great for your Solo PR business too. On today's episode ...

Public relations professionals often say that they must know everything to do their jobs. In this episode of That Solo Life, we challenge that assumption and discuss how to streamline your information diet so that you can hav...