Episodes

The Oscar season that just wrapped had us thinking about blockbusters and how the entertainment industry has had to adapt to find their audiences. PR pros are faced with this challenge, too. From the effectiveness of big, in-person events to finding out where our target audiences are spending their time these days, we also have to be ready to pivot and try new tactics. It can be frustrating but also exciting. We talk about all of it in today’s episode of That Solo Life. Transcript: Michelle K...

The proposal. That key to landing new business for public relations professional and the tool that we love to overthink and get just right. Solo PR Pros often work alone and wonder if the proposal has the right elements. Is it comprehensive enough to win business? Does the proposal have the right look and feel. Today, we talk about how you can rock that proposal without wearing yourself out. Transcript: Michelle Kane (00:01): Thank you for joining us for this episode of That Solo Life, the po...

March is Women’s History Month and this year’s theme is Celebrating Women Who Tell Our Stories. That definitely hits the mark for PR pros. We’ve come a long way and yet there is so much more work to do as we strive for equity in this life.

Do you know who you are? As a Solo PR Pro, as a business. What are your strengths? How often do you talk about, and promote those strengths to your business community? A key way to protect your business through turbulent times is to ensure you’re taking the time to continue developing your own brand. Don’t be shy about how great you are, solos. Get inspired by today’s episode.

Go, go, go! How’s that going for you? As PR pros, it’s in our nature to press forward and do all the things. But what is it doing to us? Today’s episode was inspired by an article in Inc.com by Kelly Main: I Unknowingly Traded Time Management for Time Minimalism. Now I Get More Done by Doing Less. Give it a read, listen to this episode, and let us know what you think.

ChatGPT, deep fake videos – AI is here. In today’s episode, we talk about how we can embrace this technology to enhance and expand our work as PR pros. Here is a link to our previous episode: The Battle Against Misinformation with Axel Ebermann - Episode 160

It’s no secret that there is a lot of negativity in the world – all around us. As PR pros, we need to help our clients navigate through this time. We talk ways to do this – including PRSA’s initiative, Voices4Everyone.

It’s a new year and what better time to take a fresh look at your business development. In today’s episode we discuss the opportunities we solos have and how to make the most of them.

It’s not a pleasant topic but as business owners we need to make sure we’re planning for the inevitable – death. Do you have plans in place for what happens to your business and your digital assets? In today’s episode, we talk about the importance of getting started, no matter your age.

The recent system failure at Southwest Airlines is a nightmare we don’t wish on anyone. In today’s episode, we talk about how solos can help their clients prepare for these scenarios and what we can do to exceed customer expectations every day.

It’s a new year and maybe you’re thinking of taking the leap and starting your own business as a solo communications professional or starting your own firm. In today’s episode we talk about what it takes, whether it’s right for you, and how to prepare for this new chapter.

Lights, camera, 2023! When this episode debuts, we’ll still be in the midst of celebrating the 2022 holiday season. We hope you’re enjoying some well-deserved down time. It’s also a great time of year to reflect and renew our focus to make 2023 the Year of the Solo.

As we wind down 2022, we discuss ways that you can end your year strong. That doesn’t mean a sprint for the finish line but instead how you can close 2022 feeling accomplished and ready for 2023.

"What a year!" It’s a phrase that’s been on repeat these last several years. In this episode we talk about the big events of 2022 – Twitter, misinformation, and a challenging media landscape - their implications and opportunities for 2023.

This is a time of great opportunity for PR pros working as solos. We know this is true from our own experience and it’s recently been confirmed thanks to recent reports from Axios and MBO Partners. Join us for a conversation about how to seize the possibility for your business.

These past few years, with the pandemic, the shifting economy, it’s been hard. It’s not unusual if you feel like you’re doubting yourself or feel like you’re running on fumes. Know this: you are good at what you do and you are not alone.

The status of Twitter is changing moment by moment. Who knows what the status of the platform will be by the time you listen to this episode – we can’t keep up! Will Twitter survive? Will Twitter users find a new digital town square? All we can do is stay tuned.

As we serve our clients, what is the true cost of the technology required to do our jobs – mentally and economically? How much tech is too much? What is and isn’t necessary and how can you create boundaries that work for you and your business? We’ll discuss all of this and more in this episode.

It finally happened. Elon Musk now owns Twitter and change is already underway. What does this mean for PR pros?

Happy Halloween! In today’s episode, Karen and Michelle talk about the tricks and treats of what’s been happening in the communications field and the PR biz. Enter if you dare!

Just because you run your business as a solo doesn’t mean you always have to work alone. From teaming up with fellow solos to running your business as a micro agency, there’s a lot of opportunity in soloing together.

Mis-, mal- and disinformation is one of the greatest threats that PR pros are facing. In today’s episode Karen and Michelle discuss how to help steer the narrative, how to be ready to help clients navigate these times, and how we as PR pros can be a positive influence.

Professional pet peeves. We all have them. Listen to today’s episode to see if Karen and Michelle mention one of yours.

It’s the fourth quarter – time for pumpkins, making plans for 2023, and thinking about putting the year to bed. Join Karen and Michelle for a conversation about motivating ourselves to end the year strong.