Episodes

This episode dives into the ongoing challenge of establishing and proving the value of public relations work to clients.

That Solo Life Episode 261: On the Edge of Ethics In this Episode Has being edgy gone too far? In today’s episode of That Solo Life podcast, Karen Swim, APR and Michelle Kane discuss the controversial topic of sensationalize...

That Solo Life Episode 260: How To Break In or Out of Being a Solo PR Pro In this Episode Do you want to make the leap to being a Solo PR Pro? Or are you a Solo longing for the steady rhythm and challenge of an in-house job...

That Solo Life Episode 259: How To Keep Your Head When Everyone Is Losing Theirs In this Episode Today’s episode of "That Solo Life," features an honest discussion about the challenges of the modern workforce and how Solo P...

In this episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane tackle the profound impact of words in communication and the weighty responsibility of public relations professionals in today’s hyper-triggered culture.

That Solo Life, Episode 257: How PR Pros Can Stand Strong in Uncertain TimesIn this Episode The practice of public relations is not for the faint of heart. Whether you are in-house or running your own shop, the work can be c...

That Solo Life, Episode 256: PR ChallengesPost-Pandemic : Events, Energy Levels and Customer Service In this Episode In this episode, Karen Swim and Michelle Kane, discuss the various challenges and changes that the post-pan...

That Solo Life, Episode 255: The Powerful Reasons PR Pros Must Vet EverythingIn this Episode In episode 255 of “That Solo Life,” Karen Swim and Michelle Kane discuss the role of vetting in public relations, and the need ...

That Solo Life, Episode 254: The Work of Diversity - A Conversation with Anetra Henry In this Episode Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Mic...

That Solo Life, Episode 253: The PR Measurement Strategy You Need to GrowIn this Episode In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim discuss another side of measurement in the PR industry. W...

That Solo Life, Episode 252: Happy Everything, What We Get Wrong About Holiday MessagingIn this Episode In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane reflect on Memorial Day and discuss the impor...

In this Mental Health Awareness Month episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane delve into the topic of navigating fatigue and finding balance in the midst of global stressors and personal challenges.

Welcome to another episode of That Solo Life, where we dive into the world of PR and marketing for independent professionals. In this episode, we discuss the power of personal branding in the PR industry. Publicists have rece...

That Solo Life, Episode 249: How to Avoid the Dreaded Reviewer's Remorse In this Episode In this episode of "That Solo Life," Karen and Michelle dive into the common struggle of "reviewer's remorse" that many PR pros, markete...

In this episode of ”That Solo Life,” co-hosts Michelle Kane and Karen Swim delve into the challenging topic of addressing current social and political conflicts in the workplace. The episode opens with a discussion about the ongoing Israeli-Gaza conflict and the protests happening across the United…

That Solo Life: Episode 247Everything Old is New AgainIn this Episode Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses. ...

Discussing ethical and legal challenges for public relations professionals with Cayce Myers, Ph.D., LL.M., J.D., APR, an experienced PR professional, author and professor.

That Solo Life, Episode 244: Language, Landmines And The Peril Now Facing PR Pros That Solo Life, a podcast dedicated to PR professionals, marketers, and individuals who work for themselves. In this episode hosts, Karen Swim ...

That Solo Life, Episode 243: What They Think We Do, What We Really Do And How To Bridge The Gap Welcome to the latest episode of "That Solo Life", the podcast passionately crafted for PR professionals by PR professionals. In ...

Show Notes for That Solo Life: Episode 242 In this episode: That Solo Life co-hosts, Karen Swim, APR and Michelle Kane talk about some of the insights from the "Muckrack 2024 State of Journalism" and discuss the emerging tren...

In episode 242 we dissect the implications of the Department of Labor’s recent rule changes and what it means for solo PR professionals. We welcome Nathan Gibson, an authority in Employment Law and Independent Contractor Compliance, who is the Senior Director at MBO Partners. Nathan provides in-dep…

If you’re still feeling the effects of springing forward into daylight savings time, recovering from St. Patrick’s Day or are still wondering what is going on with the royals, in this episode we talk about it and how there’s ...

It’s no secret the media landscape is changing and it’s only intensifying the effect on how PR pros do media relations. In this episode we talk about taking the time to evaluate our tactics and get creative to reach our clie...

Today we’re talking about the challenges we face as self-employed professionals in a world where certain sectors of the business world and governmental policies just don’t get us, favoring traditional employment over independ...