Videos

Join Michelle and Karen as they talk about why it is important to set expectations with your PR clients and yourself.

Source: https://www.podbean.com/eau/pb-imwnj-114ff8e As 2021 comes to a close, Karen and Michelle chat about the consumer trends PR pros should be watching as they plan messaging and campaigns in 2022. Take a deeper dive into GWI’s Annual Consumer Trends report. What key trends will you focus on in 2022? Tell us…

In this episode of That Solo Life, your hosts Karen Swim and Michelle Kane will chat about the consumer trends PR pros should be watching as they plan messaging and campaigns in 2022.

Source: https://www.podbean.com/eau/pb-2c54w-1147bbb It’s the most wonderful time of the year. The time when we finish the year strong and take some time to recharge and enter 2022 ready to go. Today’s conversation with Natalee Champlin will help you do just that! Through a holistic approach to brand positioning, strategy, and…

Join your hosts Karen Swim and Michelle Kane as they chat with special guest Natalee Champlin. Natalee is known as THE VELVET HAMMER, helping elite business owners build profitable teams so they can scale their business, gain back time, and enjoy their success. Through a holistic approach to brand positioning,…

Source: https://www.podbean.com/eau/pb-qfb6h-113c6c8 We’ve just celebrated the Thanksgiving holiday here in the U.S. Among the things we are thankful for as solos are the clients and colleagues we get to work with and the flexibility that comes with working for ourselves. As you pursue new business now and into 2022, use…

Source: https://www.podbean.com/eau/pb-bksp9-1135a6b Have you ever had a potential client ask you to consider alternative payment arrangements such as bartering, stock options, or future pay? Today we discuss whether you should ever consider them or if cash is king. You can also watch the YouTube broadcast of this episode here: https://youtu.be/6Cn9ld1_9eE…

Today we discuss alternative payment arrangements - bartering, stock options, future pay - should you ever consider them or is cash king?

Source: https://www.podbean.com/eau/pb-fgkkh-112daf1 In today's episode, Michelle and Karen are joined by Vernon Brown, a leading happiness and success coach. Tune in to hear his strategies on finding your happy place and making it home. Learn more about Vernon at www.whatsyourhappi.com We were so inspired by our conversation with Vernon. What’s…

In today's episode, Michelle and Karen are joined by Vernon Brown, a leading happiness and success coach. Tune in to hear his strategies on finding your happy place and making it home.

Source: https://www.podbean.com/eau/pb-uy6ja-1121fd2 When it comes to clients, how much information should you share with them? How personal can you get without crossing the line? Join Karen and Michelle as they dish on this topic. What are your thoughts? Share with us at www.soloprpro.com.

When it comes to clients, how much information should you share with them? How personal can you get without crossing the line? Join Karen and Michelle as they dish on this topic today.

In today's divided culture, communicators must flex their civil discourse muscles to engage and not isolate their audiences...even when we personally disagree with their opinions.

Source: https://www.podbean.com/eau/pb-mhjwj-110f339 Now more than ever, our focus and our work are impacted by information overload and the need to get through to our audiences. Let’s talk about how we can make the most impact and serve our clients well. How do you stay focused? Tell us at www.soloprpro.com.

The noisy media landscape, bad pitches and finding your vibe to land coverage

Source: https://www.podbean.com/eau/pb-hha7a-1104bf8 Even though we’ve made a lot of progress with vaccines and treatments, the COVID-19 pandemic continues to affect our lives in many ways. We’re faced with breakthrough cases, supply chain issues, and general crisis fatigue. Let’s talk about how we take care of ourselves and continue to move…

As we adjust to flux being the new normal, many are asking, are we there yet?

Source: https://www.podbean.com/eau/pb-wwqdd-10e1c1a Every year we look forward to the MBO Partners State of Independence Report. This year is no different, especially considering the impact of the COVID-19 pandemic on the way we work. Read the preview of the 2021 report here. The full report will be released later in the…

Source: https://www.podbean.com/eau/pb-7ygut-10d8750 Mentorship. No matter where you are in your career, or in life, there is great value in both mentoring someone and seeking a mentor. Mentoring helps us learn about ourselves, each other, and helps everyone involved bring the most value to their everyday lives. What is your mentorship…

Source: https://www.podbean.com/eau/pb-f7red-10ce83d New business is great! New business that isn’t properly vetted? Sometimes not so great. In today’s episode we talk about taking the time to get to know a potential client, their goals, work styles, expectations, before diving in and sealing the deal. Is it like dating? Yes, sort…

In this episode of That Solo Life we discuss vetting new clients. We'll chat about asking the right questions to ensure that a client is a good fit.

Source: https://www.podbean.com/eau/pb-wyca7-10c63cc We PR pros are always working to craft the perfect pitch. Clients want great placement, journalists are busy. If only there was a way to help us refine our pitches – or as Karen likes to say, do a “sanity check” to make sure it’s as focused and…

In this episode of That Solo Life we sit down with Jered Martin, the Co-Founder and COO of tech company OnePitch.

Source: https://www.podbean.com/eau/pb-4xuyd-10bcb04 “I’m always behind.” “I’m exhausted.” “Will I ever catch up?” If this sounds like you right now, you’re not alone. Summer, which usually moves at a slower pace, has been anything but a time to relax. Not to mention that we are still grappling with COVID on many…