The USC Annenberg Center for Public Relations 2026 Global Communications Report, titled A Quiet Shift, surveyed over 700 PR professionals, more than 1,000 members of the general public, and conducted one-on-one interviews with Fortune 500 chief communications officers.
Just a few short years ago we had just started to discuss AI and in this video, expert Axel Ebermann discussed the challenges facing public relatios professionals.
That Solo Life Episode 345: The New Rules of Trust but Verify Episode Summary Every solo PR pro has heard the same directive for the past year: show up in AI search. Get cited by ChatGPT, Gemini, and the rest. But Karen and Michelle pose a different question: when AI…
When AI mentions your client, does anyone actually believe what it says? New research says visibility and believability are two distinct jobs, and most practitioners have only been working on one. Karen walks through Burson’s new Credibility Paradox report (with Profound), which analyzed roughly 55,000 believability forecasts across 85 companies…
Jake Isham describes himself as an accidental marketer. He went to film school, realized he wasn't going back for a grad degree, and spent his 20s learning to build a business the hard way. He is the Chief Executive Officer of Creative Minds, a creative agency rooted in filmmaking and…
Jake Isham is a filmmaker and accidental marketer. In this episode he shares the lessons he has learned about branding, marketing, and running a business without letting go of your art.
Episode Summary Sharon Toerek has spent her legal career making a case most lawyers never make: legal protection is not a cost center for your agency. It is a profit center. As founder and principal of Legal+Creative, an IP law firm devoted exclusively to independent marketing, advertising, PR, and creative…
Most solo practitioners have contracts. What they don’t have is a strategy. Sharon Toerek, founder and principal of Legal+Creative and an intellectual property attorney whose entire practice serves independent marketing, advertising, PR, and creative services agencies, joins Karen and Michelle to make the case she has been making for years…
NEW data from @uscglobalpolicyinstitute804 shows hoe the topic of conversation is changing.
Episode Summary The USC Annenberg Center for Public Relations 2026 Global Communications Report, titled A Quiet Shift, surveyed over 700 PR professionals, more than 1,000 members of the general public, and conducted one-on-one interviews with Fortune 500 chief communications officers. Karen and Michelle read it with the solo and independent…
The USC Annenberg Center for Public Relations 2026 Global Communications Report, titled A Quiet Shift, surveyed over 700 PR professionals, more than 1,000 members of the general public, and conducted one-on-one interviews with Fortune 500 chief communications officers. Karen and Michelle read it with the solo and independent practitioner in…
It's not AI versus human but AI + human! AI can do tasks but it does not replace human judgment and experience.
Kara Ryan left a 20-year corporate career to start her own PR agency. Leaving corporate also means you are leaving behind multiple departments, systems and workflows. This new Solo PR Pro used AI to deliver the same high-impact results without the big corporate structure
Episode Summary Kara Ryan spent 20 years of her career navigating corporate communications in some of the most regulated industries in the world - financial services, healthcare, and medical devices. In April of this year, she closed that chapter and opened Klyr Strategies, a solo communications advisory built upon the…
After 20 years in Corporate Communications, is it possible to become a Solo PR Pro? Kara Ryan is here to share her story of how she did just that. Weeks into her new venture, she takes us behind the scenes to share her journey.
Efficiency and agility are two of the many benefits of working with a Solo PR Pro.
The economy is bad, can I still succeed? Is leaving my job to start my own business risky? Episode Summary In this episode, Karen and Michelle deliver a timely reminder that periods of disruption are not just a challenge for solo PR pros — they are an opening. As larger…
Is this a good time to leave my corporate job and start my own PR consultancy? In this episode, Karen Swim, APR and Michelle Kane discuss why this is the moment to become a Solo PR Pro.
Way back in Episode 140, Chip Griffin addressed inflation and raising your rates. That was 4 years ago but the advice applies today! Check out the full episode for more of Chip's sage advice: https://www.youtube.com/live/a_xDjIGIiTk?si=t7bB1dNaltFjcJ45
Karen and Michelle are back with one of their favorite formats — a roundup of what's happening in the world right now and what it means for solo and small agency PR, communications, and marketing professionals. From the growing opportunities in internal communications to a telling shift in how and…
PR pros are asking questions about AI. What do I need to know? What do my clients want? Gini Dietrich, of Spin Sucks, has answers.
In this episode PR Pros will hear a roundup of what’s happening in the world right now and what it means for solo and small agency PR, communications, and marketing professionals. From the growing opportunities in internal communications to a telling shift in how and where people place their trust,…
In this exclusive YouTube edition of Behind the Mic, co-hosts of That Solo Life podcast, Karen Swim, APR, and Michelle Kane discuss what they learned from their chat with Candice Smith of French Press Communications in Episode 338.
Running an independent public relations business requires more than just excellent communication skills. You need a solid strategy, a growth mindset, and a commitment to continuous learning. In episode 338 of That Solo Life, hosts Karen Swim and Michelle Kane sit down with Candice Smith, MEd, to explore how educational…