Welcome to That Solo Life: The Solo PR Pro Podcast!

Videos

Oct. 21, 2024

Why and How to Raise Your Solo PR Rates

Why and How to Raise Your Solo PR Rates

Source: https://www.podbean.com/eau/pb-w28hg-17105d8 That Solo Life, Episode 271: Why and How to Raise Your Solo PR Rates In this Episode In this episode of That Solo Life co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from the Small Agency Growth Alliance. The episode…

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Oct. 14, 2024

Why We Need Truth Over Politics in a Crisis

Why We Need Truth Over Politics in a Crisis

Raging waters, lives lost, homes damaged. As those impacted by Hurricane Helene dealt with the aftermath of a storm they were also hit with a tsunami of misinformation driven by political motivations. In episode 270 of That Solo Life, Karen Swim, APR and Michelle Kane discuss the need for facts,…

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Oct. 7, 2024

Cheesy Lessons In Crisis Management From A Viral Mishap

Cheesy Lessons In Crisis Management From A Viral Mishap

Source: https://www.podbean.com/eau/pb-wu9kb-16f9c88 That Solo Life, Episode 269: Cheesy Lessons In Crisis Management From A Viral Mishap In this Episode In episode 269 of “That Solo Life” podcast, Karen Swim, APR and Michelle Kane discuss the viral video of a customer receiving a mac and cheese order without the macaroni, and…

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Sept. 30, 2024

Why Media Literacy is Crucial in an Age of Untruths

Why Media Literacy is Crucial in an Age of Untruths

In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kaen discuss the importance of media literacy and combating misinformation, particularly for public relations professionals. The hosts highlight how the rise of AI and deepfake technology has made it increasingly difficult to discern truth from fiction. They…

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Sept. 23, 2024

Beyond the Pretty: Understanding the True Value of PR

Beyond the Pretty: Understanding the True Value of PR

Client’s don’t always understand the true value of PR as they can focus on outputs rather than outcomes. In this episode That Solo Life tackles the perception versus reality of PR.

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Sept. 16, 2024

Navigating the New Normal of AI

Navigating the New Normal of AI

Join Karen Swim and Michelle Kane in this episode of ”That Solo Life” as they discuss the impact of AI on the PR and marketing industry. From the recent controversy surrounding the NaNoWriMo project to the ethical considerations of using AI tools, the hosts delve into the evolving landscape of…

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Sept. 9, 2024

Lean into that Back to School Energy

Lean into that Back to School Energy

It’s back to school season and for Solo PR Pros it’s a great time to refresh and reset. In today’s episode Karen Swim, APR and Michelle Kane dive into the topic of embracing a back-to-school mindset as solopreneurs. As the fall season approaches, they discuss the importance of self-care, professional…

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Sept. 2, 2024

The Client Conversations You Need to Have Now

The Client Conversations You Need to Have Now

In this episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane dive into the importance of year-end client conversations for PR professionals and marketers. As the final quarter of the year approaches, the hosts emphasize the significance of checking in with clients to ensure alignment, satisfaction, and…

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Aug. 29, 2024

How To Transform PR With Trauma-Informed Practices with Kahshanna Evans

How To Transform PR With Trauma-Informed Practices with Kahshanna Evans

That Solo Life sat down with the passionate and inspiring Kahshanna Evans, a senior strategist at Kissing Lions Public Relations. Kahshanna’s expertise lies in community building through communication strategy, corporate social responsibility, and trauma-informed communications management.

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Aug. 26, 2024

How To Transform PR With Trauma-Informed Practices with Kahshanna Evans

How To Transform PR With Trauma-Informed Practices with Kahshanna Evans

In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane are joined by the passionate and inspiring Kahshanna Evans, a senior strategist at Kissing Lions Public Relations. Kahshanna's expertise lies in community building through communication strategy, corporate social responsibility, and trauma-informed communications management. Want to create live…

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Aug. 19, 2024

Establishing and Proving the Value of Public Relations

Establishing and Proving the Value of Public Relations

Source: https://www.podbean.com/eau/pb-tyvft-16a1d0e That Solo Life Episode 262: Establishing and Proving the Value of Public Relations In this Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane discuss the ongoing challenge of establishing and proving the value of public relations work to clients. Independent PR…

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Aug. 12, 2024

On the Edge of Ethics

On the Edge of Ethics

Don’t believe the hype! In today’s episode of That Solo Life podcast, Karen Swim, APR and Michelle Kane discuss the controversial topic of sensationalized headlines and the impact they have on the dissemination of accurate information.

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Aug. 5, 2024

How To Break In or Out of Being a Solo PR Pro

How To Break In or Out of Being a Solo PR Pro

Source: https://www.podbean.com/eau/pb-djws6-168a0b3 That Solo Life Episode 260: How To Break In or Out of Being a Solo PR Pro In this Episode Do you want to make the leap to being a Solo PR Pro? Or are you a Solo longing for the steady rhythm and challenge of an in-house…

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July 29, 2024

How To Keep Your Head When Everyone Is Losing Theirs

How To Keep Your Head When Everyone Is Losing Theirs

From The Great Resignation to the Great Detachment, life in Corporate America has been a rough ride. Solo PR Pros may not be employees but we must navigate the ennui, toxicity and stress of the modern workforce to get work done. Today’s episodes delves into the challenges along with strategies…

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July 22, 2024

Disconnect, Divisions and the Urgent Need for Diligence in Commmunication

Disconnect, Divisions and the Urgent Need for Diligence in Commmunication

Source: https://www.podbean.com/eau/pb-tky4n-167364f That Solo Life Episode 258: Disconnect, Divisions and the Urgent Need for Diligence in Communication In this Episode In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim, APR tackle the profound impact of words in communication, particularly for PR and marketing professionals. The conversation…

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July 15, 2024

How PR Pros Can Stand Strong in Uncertain Times

How PR Pros Can Stand Strong in Uncertain Times

Source: https://www.podbean.com/eau/pb-dayu7-1663f06 That Solo Life, Episode 257: How PR Pros Can Stand Strong in Uncertain Times In this Episode The practice of public relations is not for the faint of heart. Whether you are in-house or running your own shop, the work can be challenging. For Solo PR Pros, the…

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July 1, 2024

PR Challenges: Post-Pandemic - Events, Energy Levels, and Customer Service

PR Challenges: Post-Pandemic - Events, Energy Levels, and Customer Service

The pandemic ruined many things and in this episode, Karen Swim, APR and Michelle Kane discuss the impact on in-person events and interactions. The hosts discuss how shifting priorities, increased workloads, and changing interests have made it challenging to plan and attend events, leading to a reevaluation of traditional event…

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June 24, 2024

The Powerful Reasons PR Pros Must Vet Everything

The Powerful Reasons PR Pros Must Vet Everything

In episode 255 of “That Solo Life,” Karen Swim and Michelle Kane discuss the role of vetting in public relations, and the need to thoroughly research clients, client partners, collaborators and more. The hosts discussed how the recent news of Justin Timberlake’s DWI arrest highlighted how one misstep can bring…

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June 17, 2024

The Work of Diversity - A Conversation with Anetra Henry

The Work of Diversity - A Conversation with Anetra Henry

Lett's talk about the work of diversity. Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Michelle Kane on today’s episode of “That Solo Life.” The episode delved into a recent study, led by Anetra, "Collaborators for Change," which focused on…

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June 17, 2024

The Work of Diversity

The Work of Diversity

Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Michelle Kane to discuss a recent study, led by Anetra, ”Collaborators for Change,” which focused on the relationship between Chief Communications Officers (CCOs) and Chief Diversity Officers (CDOs) in organizations. Anetra shared…

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June 10, 2024

The PR Measurement Strategy You Need to Grow

The PR Measurement Strategy You Need to Grow

Source: https://www.podbean.com/eau/pb-diq3f-1633ca8 That Solo Life, Episode 253: The PR Measurement Strategy You Need to Grow In this Episode In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim discuss another side of measurement in the PR industry. While measurement discussions typically focus on client work, Karen and…

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June 5, 2024

Happy Everything, What We Get Wrong About Holiday Messaging

Happy Everything, What We Get Wrong About Holiday Messaging

In this episode of ”That Solo Life,” co-hosts Karen Swim and Michelle Kane reflect on Memorial Day and discuss the importance of thoughtful messaging around holidays. Michelle and Karen discuss the post-Memorial Day weekend vibes and the common trend of using ”happy” in front of every holiday, including somber ones…

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May 27, 2024

Finding Balance And Minimizing Burnout In A Chaotic World

Finding Balance And Minimizing Burnout In A Chaotic World

In this Mental Health Awareness Month episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane delve into the topic of navigating fatigue and finding balance in the midst of global stressors and personal challenges.

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May 20, 2024

Why PR Pros Need to Level Up Their Personal Brand

Why PR Pros Need to Level Up Their Personal Brand

In this episode, Karen Swim APR, and Michelle Kane discuss the power of personal branding in the PR industry. Publicists have recently been in the spotlight, from the Oscars to various articles highlighting their work. This recognition serves as a reminder for solo PR professionals like us to also focus…

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