In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Karen discuss zero click content, a concept that is gaining traction in digital marketing and public relations. As the hosts explore zero click content, they discuss how this approach shifts the focus from merely driving clicks to…
Cybercrime is advancing at an alarming rate, impacting both personal lives and professional industries—including public relations. Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the latest tactics scammers are using, from phishing emails to fraudulent links, and how PR professionals can protect themselves and…
This podcast episode discusses the increasing prevalence of online fraud, cyber scams, and phishing attacks, and provides tips for protecting oneself and one’s clients. The hosts share personal experiences with fraudulent bank calls and discuss strategies such as verifying the source of calls, using burner phone numbers and masked email…
Summary: Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break down the dos and don'ts of clever messaging. Discover how the…
Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break down the dos and don’ts of clever messaging. Discover how the right…
In this episode of That Solo Life, hosts Karen Swim and Michelle Kane dive into the complexities of public relations in today's polarized society. They discuss the challenges brands face when dealing with crises, especially when they are blindsided by serious allegations. Join them as they explore the importance of…
This episode of ”That Solo Life” podcast explores the challenges PR professionals manage when brands are faced with crises, particularly serious situations like allegations of child abuse. The hosts, Karen Swim, APR and Michelle Kane discuss the importance of building trust with audiences, maintaining authenticity and integrity, and providing nuanced…
In Episode 288 Karen Swim, APR and Michelle Kane discuss strategies for dealing with being "ghosted" by potential clients or employers. The key points of the episode are: Avoid situations where no response is expected, like applying to job postings or responding to RFPs without any prior interaction. Try to…
Source: https://www.podbean.com/eau/pb-zgykd-18134b4 That Solo Life Episode 288: Combatting Ghosting In The Professional World Summary In Episode 288 Karen Swim, APR and Michelle Kane discuss strategies for dealing with being "ghosted" by potential clients or employers. The key points of the episode are: Avoid situations where no response is expected, like…
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss the challenges and opportunities faced by solo PR practitioners. The key points in this episode include: -Solo PR professionals can sometimes struggle with imposter syndrome and lack of confidence when comparing themselves to larger PR…
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss the challenges and opportunities faced by solo PR practitioners. The key points in this episode include: Solo PR professionals can sometimes struggle with imposter syndrome and lack of confidence when comparing themselves to larger PR…
Thinking of leaving your corporate job and starting your own PR consultancy? You may be wondering if NOW is the time to start a business. With the media landscape changing, economic uncertainty and so many things in flux is it too risky? The short answer is "no." In fact, this…
In this episode of That Solo Life , hosts Karen Swim, APR and Michelle Kane dive into the journey of becoming a solo PR pro. With the current job market being unpredictable, many professionals are considering making the leap to self-employment. Join us as we discuss: The evolving media landscape…
As we face a whirlwind of events and challenges, we discuss the importance of staying true to our communities, both for our clients and ourselves. Discover strategies for managing the noise of social media, the significance of building genuine connections, and the need to focus on quality over quantity in…
In this episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane dive into the chaotic start of the new year, reflecting on the challenges faced by solo and small agency PR professionals in 2025.
In this episode of That Solo Life, hosts Karen Swim and Michelle Kane welcome special guest Nicole Castro, principal of Nicole Loren Consulting. Join us as we dive into the world of social media audits and discover how they can transform your PR and marketing strategies. Nicole shares her insights…
Source: https://www.podbean.com/eau/pb-bc5xn-17c67d2 That Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media Success In This Episode Today’s podcast discussion focuses on the importance of conducting social media audits and targeting specific audience personas when developing marketing and communications strategies. Key takeaways from this episode…
In this episode, hosts Karen Swim, APR of Solo PR Pro and Michelle Kane from Voice Matters dive into the importance of accessing the C-suite and how to navigate internal politics to get the information you need to serve your clients effectively.
In this episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane dive into the exciting predictions for PR and communications in 2025. They discuss the growing importance of data-driven storytelling and how PR professionals can leverage metrics to tell the right stories to the right audiences. The…
In this episode of That Solo Life, hosts Karen Swim and Michelle Kane dive into the exciting predictions for PR and communications in 2025. They discuss the growing importance of data-driven storytelling and how PR professionals can leverage metrics to tell the right stories to the right audiences. The conversation…
Join Karen Swim, APR and Michelle Kane in this episode of That Solo Life, as they explore the trends shaping the landscape for PR pros and marketers in 2025. As we navigate the complexities of a diverse world, the duo emphasizes the importance of cross-cultural sensitivity and the need for…
Join Karen Swim and Michelle Kane in this episode of That Solo Life, as they explore the trends shaping the landscape for PR pros and marketers in 2025. As we navigate the complexities of a diverse world, the duo emphasizes the importance of cross-cultural sensitivity and the need for brands…
Join Karen Swim from Solo PR Pro and Michelle Kane from The Voice Matters in this episode of That Solo Life , where they dive into the serious yet often overlooked topic of what PR cannot fix. As PR pros and marketers who work for themselves, they share their insights…
