Thinking of leaving your corporate job and starting your own PR consultancy? You may be wondering if NOW is the time to start a business. With the media landscape changing, economic uncertainty and so many things in flux is it too risky? The short answer is "no." In fact, this…
In this episode of That Solo Life , hosts Karen Swim, APR and Michelle Kane dive into the journey of becoming a solo PR pro. With the current job market being unpredictable, many professionals are considering making the leap to self-employment. Join us as we discuss: The evolving media landscape…
As we face a whirlwind of events and challenges, we discuss the importance of staying true to our communities, both for our clients and ourselves. Discover strategies for managing the noise of social media, the significance of building genuine connections, and the need to focus on quality over quantity in…
In this episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane dive into the chaotic start of the new year, reflecting on the challenges faced by solo and small agency PR professionals in 2025.
In this episode of That Solo Life, hosts Karen Swim and Michelle Kane welcome special guest Nicole Castro, principal of Nicole Loren Consulting. Join us as we dive into the world of social media audits and discover how they can transform your PR and marketing strategies. Nicole shares her insights…
Source: https://www.podbean.com/eau/pb-bc5xn-17c67d2 That Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media Success In This Episode Today’s podcast discussion focuses on the importance of conducting social media audits and targeting specific audience personas when developing marketing and communications strategies. Key takeaways from this episode…
In this episode, hosts Karen Swim, APR of Solo PR Pro and Michelle Kane from Voice Matters dive into the importance of accessing the C-suite and how to navigate internal politics to get the information you need to serve your clients effectively.
In this episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane dive into the exciting predictions for PR and communications in 2025. They discuss the growing importance of data-driven storytelling and how PR professionals can leverage metrics to tell the right stories to the right audiences. The…
In this episode of That Solo Life, hosts Karen Swim and Michelle Kane dive into the exciting predictions for PR and communications in 2025. They discuss the growing importance of data-driven storytelling and how PR professionals can leverage metrics to tell the right stories to the right audiences. The conversation…
Join Karen Swim, APR and Michelle Kane in this episode of That Solo Life, as they explore the trends shaping the landscape for PR pros and marketers in 2025. As we navigate the complexities of a diverse world, the duo emphasizes the importance of cross-cultural sensitivity and the need for…
Join Karen Swim and Michelle Kane in this episode of That Solo Life, as they explore the trends shaping the landscape for PR pros and marketers in 2025. As we navigate the complexities of a diverse world, the duo emphasizes the importance of cross-cultural sensitivity and the need for brands…
Join Karen Swim from Solo PR Pro and Michelle Kane from The Voice Matters in this episode of That Solo Life , where they dive into the serious yet often overlooked topic of what PR cannot fix. As PR pros and marketers who work for themselves, they share their insights…
In this episode of That Solo Life, hosts Karen Swim and Michelle Kane welcome the incredible Lisa Gerber of Big Leap Creative back to the show. Lisa, a master storyteller, shares her insights on the power of storytelling in business and how it can create emotional connections with audiences. Discover…
In this episode, hosts Michelle Kane and Karen Swim welcome the incredible Lisa Gerber of Big Leap Creative back to the show. Lisa, a master storyteller, shares her insights on the power of storytelling in business and how it can create emotional connections with audiences. Discover why leading with story…
In this episode of That Solo Life, the podcast dedicated to solo, and small agency public relations, marketing and communication professionals, hosts Karen Swim, APR and Michelle Kane welcome independent journalist and speaker Elaine Pofelt. Elaine is the author of The Million Dollar One-Person Business and Tiny Business, Big Money.…
Join us for an inspiring episode of That Solo Life , the podcast dedicated to PR pros and marketers who work for themselves! In this episode, hosts Michelle Kane and Karen Swim welcome independent journalist and speaker Elaine Pofelt , author of The Million Dollar One-Person Business and Tiny Business,…
Join Karen Swim, APR from Solo PR Pro and Michelle Kane from Voice Matters in this episode of That Solo Life , the podcast designed for PR professionals and marketers who work for themselves. As we approach the end of the year, we discuss essential tasks to complete, including the…
n this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the intersection of technology, nostalgia, and the human experience, particularly in the context of recent advertising trends and societal shifts. The conversation kicks off with discussion about a recent Coca-Cola commercial that was created…
Chip Griffin, Founder of Small Agency Growth Alliance. joins That Solo Life to discuss the hot topic of raising rates. Chip helps small PR and marketing agency owners build businesses that they want to own. He works with them to grow profits, eliminate overwork, and improve their overall satisfaction. As…
In this episode of That Solo Life, hosts Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters dive into the importance of independent business owners taking control of your own media and business development. As we approach the end of 2024, it’s time to reflect on…
In this exciting episode of That Solo Life , hosts Karen Swim, APR and Michelle Kane welcome Paula MacDonald, APR, a solo PR practitioner with a fascinating journey from aspiring filmmaker to skateboarding enthusiast. With a background in technical theater and a degree in film production from USC, Paula shares…
Source: https://www.podbean.com/eau/pb-w28hg-17105d8 That Solo Life, Episode 271: Why and How to Raise Your Solo PR Rates In this Episode In this episode of That Solo Life co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from the Small Agency Growth Alliance. The episode…
Raging waters, lives lost, homes damaged. As those impacted by Hurricane Helene dealt with the aftermath of a storm they were also hit with a tsunami of misinformation driven by political motivations. In episode 270 of That Solo Life, Karen Swim, APR and Michelle Kane discuss the need for facts,…
Source: https://www.podbean.com/eau/pb-wu9kb-16f9c88 That Solo Life, Episode 269: Cheesy Lessons In Crisis Management From A Viral Mishap In this Episode In episode 269 of “That Solo Life” podcast, Karen Swim, APR and Michelle Kane discuss the viral video of a customer receiving a mac and cheese order without the macaroni, and…