Episodes

As PR Pros, we’re used to managing crises. But COVID-19 is a crisis like no other, upending so much in our work and personal lives. How do we make sure we’re providing the leadership our clients, colleagues, and peers need fr...

In today’s episode of That Solo Life, we discuss the various financial resources available to solos and small businesses with the CARES Act, including the Paycheck Protection Program, EIDL, Bridge Express Loans, and other pro...

In today’s episode of That Solo Life, we want to know: How are you? Really. How are you doing? Life is a lot these days with the emotion and uncertainty around the COVID-19 crisis. Economic relief is starting to become availa...

In today’s episode of That Solo Life, we are checking in with YOU! We hope you are well and enjoy this conversation about the ongoing effects of COVID-19 on our business lives, our personal lives, and the world. From the reli...

We remain in the thick of a COVID-19 world, where change comes by the day, even by the hour. Many of us who normally work from a home office as solos have gained new colleagues, with family members working from home and child...

The arrival of COVID-19 has brought with it unique challenges for the business world and our communities across the globe. What does this mean for our businesses? For the normality of our lives? As of the recording of this po...

Let’s circle back and level-set to reach the business-critical ask. What? Right. Corporate speak. Why do corporations speak the way they do? Two recent articles, which we've been discussing in the Solo PR Pro Members' Faceboo...

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. It’s important to remember: Don’t be deterred if you ...

As communications professionals our workdays are full of decisions. From making decisions in the best interests of our clients to making decisions about our businesses, some days there is little bandwidth left over for the si...

Today, we are thrilled to have as our guest Gene Zaino, founder and executive chairman of MBO Partners , a company he launched to reinvent the way independent consultants and organizations work together. Gene is a nationally-...

L-O-V-E – Love! Since this episode falls near Valentine’s Day we decided to talk about the ways you love your work, your business, your solo life! 2020 has already presented its own challenges -- AB5 and its Federal counterpa...

PR Pros, marketers, creatives, we know that much of our work requires “energy out” behavior. To stay mentally and physically healthy, we need to take the time to replenish bodies and minds. It’s easy for negative thoughts to ...

Working for yourself is great, with many items in the “pro” column. Two of the potential challenges for many solo practitioners? Asking for client feedback and reviewing ourselves. In today’s episode, we discuss several ways ...

In this episode of That Solo Life we give an update on how California Assembly Bill 5 (AB 5) is already penalizing solo entrepreneurs, independent workers, and small business owners and what you can do to prepare should simil...

2020 is here. What do you want to achieve over the next 12 months? How will you get there? In today’s episode we discuss the importance of setting personal and professional goals and the many methods of achieving those goals....

It’s a new year, the perfect time to look at what’s ahead and that’s just what the USC Annenberg Center for Public Relations has done with their newly-released piece, The Top Public Relations Career Trends of 2020 . From the ...

As we close out the year, no, wait, the DECADE, we take a moment to reflect on the past year, talk about ways Solos celebrate the holidays (Oh yes, here is the link to the BBC’s self-employed holiday party video. ), and how t...

Hard to believe, but 2019 will soon come to a close. What does that mean for your business as you strive to end the year strong? From bookkeeping to budget projections, strategy to business development, we discuss ways to bot...

In today's episode of That Solo Life we're joined by Caitlin Copple Masingill, the founder and president of Full Swing Public Relations , a micro-agency that helps women leaders to shape and share their stories. Today she sha...

The holidays are here and, just like Santa, PR Pros are checking their lists and checking them twice. If you purchase client gifts (and know that it is ok if you don’t), listen to this episode where we discuss our favorite wa...

As solo business owners, Karen and Michelle are grateful for a landscape and technology that allows for making a living as Michelle puts it, “with Wi-Fi and a dream.” In this episode of That Solo Life, Karen and Michelle focu...

The holidays bring an extra set of pressures, personally and professionally. How can you experience this holiday season with joy? Listen to this episode, where we discuss managing expectations (Isn’t it always about managing ...

In today’s episode, we cover two new updates in the digital marketing world. Google’s Zero Click Searches This Forbes article, Why You Can’t Neglect Your Google Presence Anymore, talks about how so many of us never leave the ...

Today’s episode comes to you fresh from the PRSA 2019 International Conference , the annual gathering of public relations and communications professionals from across the globe. This year’s conference took place in San Diego,...