Episodes

As we were planning this week’s episode, we were nodding our heads in agreement with Ed Zitron’s take on a thread comparing working in PR to military combat. While working in PR has its stressful moments, it is certainly not the same as going to war. We PR pros are great at telling our clients’ stories. We need to do a better job at telling our story and sharing our value. What do you think? Share with us at www.soloprpro.com.

Today we’re catching up on all things social media. Clubhouse, currently exclusive to iOS users, is going to soon have competition from Facebook and Instagram. Listen to find out the latest in the world of social media. What is your favorite social media channel for PR? Share with us at www.soloprpro.com.

In today’s episode we talk about spending wisely – our money and our time – to help our businesses grow. This can mean paying for advertising but it can also mean spending money on automation or outsourcing to free up our time to focus on business development. What is one way you can seek to spend to scale? Let us know at www.soloprpro.com.

Since we just celebrated St. Patrick’s Day, we decided to devote this episode to getting lucky in business. As the saying goes, “You make your own luck.” Solos should always be in business development mode. That could mean keeping a consistent online presence, attending events (online or in-person), joining committees, and any number of ways to position yourself. What is your favorite way to seek new business? Share with us at www.soloprpro.com.

In this episode, we discuss the PRO Act, the federal version of California’s recent AB5 legislation. While there are many positive aspects to this bill, it holds serious implications for those of us working as independent contractors. Even if your solo business runs as a corporation, the ABC Test portion of this legislation could have a negative effect on how you access opportunities and secure work. Then, we dig in on “the” interview, Oprah’s exclusive with Harry and Meghan. Alongside the jaw-...

March is Women’s History Month, so in today’s episode we have a conversation ranging from women in PR and the gender pay gap to diversity. Join us as we reflect on the progress we have made and discuss the work that still must be done. Thoughts? Share with us at www.soloprpro.com.

Too many words. Do you ever catch yourself muttering this? Communication can easily lose its impact – and miss making the intended point – when the writer or speaker go on and on. It’s not that the information is incorrect but the impact of the message is diluted. We’re all guilty of this from time to time. It often comes out of a desire to ensure a point is being made, or sometimes it’s out of insecurity. As communications professionals, especially as we pitch stories to journalists, we need t...

Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands i...

Today we welcome Kami Watson Huyse, APR to the That Solo Life podcast. Kami is the CEO and Founder of Zoetica Media, a digital marketing and public relations agency connecting clients with communities that matter most to them and delivering measurable results. Kami is a PR veteran who speaks at social media events and conferences all over the country. Her work in social media has earned her two Society for New Communications Research Social Media awards and IABC's Gold Quill of Excellence Award....

Did you know that Wikipedia is the second most visited website in the United States? We’ll learn about that and so much more in today’s episode, thanks to our guest, Josh Greene of The Mather Group. Josh is the author of Wikipedia for Business: Supercharge Your Business and the newly-released Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed. He joins us to discuss all things Wikipedia and its value in our work as PR pros, from ...

A recent Fast Company article, Why Remote Work May Render the 5-day Workweek Obsolete, inspired today’s topic on work-life fluidity. Part of the appeal of working as a solo is the ability to create our own schedules. Of course, we remain available to our clients. But we also get to structure our workflow and our day-to-day in a way that works best for us, results in the best outcomes for our clients. The pandemic is bringing much of corporate America around to this realization, that we can sti...

“If you have the opportunity to do amazing things in your life, bring someone with you.” Simon Sinek We recorded this episode not long before the Inauguration of the 46th President of the United States and the first woman Vice President. So we’re keeping it short and sweet. One of the best ways to prospect for clients? Build relationships now so you are top of mind and an established trusted expert. A great way to do that is to use LinkedIn. What are your tips for getting the most out of Linke...

Here we are, in 2021 – now what? We are thrilled to be joined by Chip Griffin, founder and CEO of the Small Agency Growth Alliance (SAGA) who shares his wisdom on preparing for change and creating a sustainable business in 2021 and beyond. What are your business goals for 2021? Tell us at www.soloprpro.com.

The arrival of the pandemic early in 2020 threw us into survival mode for most of the year. As the year progressed, we learned how to operate within this “now normal.” This episode is all about resetting your intentions for your business in 2021. Be bold and don’t be afraid to figure out what works best for you and pursuing that path with consistency. Whether it’s business development or self-care, both are equally important to make sure you and your business thrive. Keep us posted on your pro...

Happy New Year! So, are you ready to propose? No, we haven’t watched too many Hallmark Christmas movies or episodes of The Bachelorette. It's a new year and we’re talking proposals for new business. What should you include? How long should they be? When should you present your proposal? We talk about all that and more in today’s episode. Share your proposal tips with us at soloprpro.com.

Client reporting. Do you loathe it or love it? In today’s episode, we talk about how reporting can be a terrific client engagement tool, not just a list of “here’s what we did.” How do you issue your client reports? Share with us at soloprpro.com.

We’re in the holiday zone, those last two weeks of the year where you’re wrapping up loose ends before a few days, maybe even a week, off. It’s the perfect time to talk about lessons learned in 2020. What are your takeaways from 2020? Tell us at soloprpro.com.

Today’s episode was inspired by an article from Mark Schaefer, Why 2021 Will Be the Most Important Year in the History of Marketing. We know that just because the calendar turns the page to 2021, it doesn’t mean our 2020 problems will be over. At the same time, with the arrival of vaccines, we are seeing a glimmer of light at the end of the tunnel. Everything we have been and are going through is informing how communications messaging is received. We need to keep that front of mind and remain ...

Inspired by the infamous post-election press conference held at Four Seasons Total Landscaping in Philadelphia, the Fraud Street Run was established as an unofficial, untimed event by friends and runners Jeff Lyons and Chip Chantry, who also co-host the Junk Miles with Chip and Jeff running podcast. Why? Well, it’s a run-worthy 11 miles between Four Seasons Total Landscaping and the Four Seasons Hotel. Although some runners did complete the course in person in Philadelphia over the designated d...

That last bite of pumpkin pie has settled in our bellies. It’s time to think about holiday gifts for clients. What to do in a pandemic, when teams are working from home? How can you best spread the holiday cheer to show your clients you are grateful for their business? Listen to today’s episode for inspiration. How are you handling client gifts this year? Let us know at soloprpro.com.

Nothing is normal right now. And that is okay. The spread of COVID-19 pandemic continues to escalate, which we take very seriously. At the same time, outside of taking precautions for our personal safety and for the safety of those around us, we have no control over what will take place in the coming weeks and months. What we can control is how we respond to our circumstances. Take it moment by moment. If you’re not working up to your usual 110%, that is okay! If you’re feeling out of sorts, y...

What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference. The Four Seasons Total Landscaping team has been handling this newfound fame beautifully, with a sense of humor and the bonus of adding merchandise to their offerings. The situation has even inspired a virtual c...

From the pandemic to the U.S. election to Kendall Jenner’s birthday party (Really? Yes, listen to find out.), there is a lot going on in our world. It’s the perfect time to stop and talk about the importance of the integrity of your brand’s image and the need to maintain truthfulness in communications. You can’t go wrong by doing the right thing in the moment, for the moment. What do you think? We’d love to hear from you – share with us at soloprpro.com.

The big day is finally here for the United States: Election Day. In today’s episode, we talk about the importance of self-care, sanity, and staying positive after a long, tension-filled season. What are your tactics for Election Day sanity? Tell us at soloprpro.com.