Episodes

That last bite of pumpkin pie has settled in our bellies. It’s time to think about holiday gifts for clients. What to do in a pandemic, when teams are working from home? How can you best spread the holiday cheer to show your ...

Nothing is normal right now. And that is okay. The spread of COVID-19 pandemic continues to escalate, which we take very seriously. At the same time, outside of taking precautions for our personal safety and for the safety of...

What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping , a family-owned, woman-owned business, somehow be...

From the pandemic to the U.S. election to Kendall Jenner’s birthday party (Really? Yes, listen to find out.), there is a lot going on in our world. It’s the perfect time to stop and talk about the importance of the integrity ...

The big day is finally here for the United States: Election Day. In today’s episode, we talk about the importance of self-care, sanity, and staying positive after a long, tension-filled season. What are your tactics for Elect...

“That Fleetwood Mac skater guy video went viral. How can we go viral?” The TikTok video that Nathan Apodaca posted of himself skateboarding to the tune of Fleetwood Mac’s “Dreams” while drinking his Ocean Spray hit the salien...

“We get distracted by social media, yet have a pile of books unread. We keep meaning to go outside but somehow never find the time. We’re bored, listless, afraid and uncertain.” Does this sound like you? We certainly can iden...

In today’s episode, we go meta and talk about podcasting. Podcasts are yet another vehicle for content. Everyone learns and digests information differently, so adding a podcast to your content marketing can be quite effective...

It’s debate season here in the United States, the time of year when we communications pros nerd out as politicians deliver their messaging. Can we “see” them making their points? Or are they crafting a story, drawing us into ...

We’ve touched on the role of the self-employed professional in the workforce in the past, addressing California’s AB-5 legislation . It is in the news again with a proposed rule from the Department of Labor that would define ...

Today we are joined by fellow Solo PR Pro, Dan Farkas, who joins us to discuss his newest endeavor, Pass PR . Pass PR is customized education to help people accelerate their communication skills. Whether you are a new graduat...

Keeping up with professional development in a COVID-19 world is a challenge, especially with in-person events either cancelled or held virtually. Screen fatigue is real, so we need to create ways to stay sharp. In today’s epi...

We covered boundaries in an earlier episode but we also know creating and keeping good boundaries is an ongoing work in progress. We need that gentle reminder – whether it’s scope creep or establishing limits on accessibility...

When was the last time you reviewed your progress in achieving your goals? Are those goals still in line with what you would like to achieve personally and professionally, or do your goals need to be updated? In today’s episo...

Today’s episode was inspired by an article in Psychology Today by Nick Hobson, Ph.D., How Rituals Alter the Brain to Help Us Perform Better . Rituals can be grounding and comforting. They can also prepare us for performance. ...

We are in the sixth month of the COVID-19 pandemic, and we know that you as a communicator and the audiences you serve are tired. And yet, we need to continue crafting and sharing messaging effectively, to cut through the (so...

Today’s episode was inspired by Nicole Schuman ’s recent article in PR News, The Top Communications Clichés and How to Avoid Them . As communicators, we need to craft messaging that is authentic to those we are writing for an...

It’s midsummer and we’re living through a pandemic, so on this week’s episode we’re taking a stress break. It’s important – with looming uncertainty about the school year, work, vacation (vacation?) – to take the time to find...

Fundamentally, what we do as communications professionals does not change. What does change is the way we do it. Is it time to change our approach to our work, our methods, and our tactics, given the state of current events? ...

Everyone is dealing with a lot these days. A LOT. Work life is different, home life is different. While it seems like this COVID-19 era will go on, we know from past pandemics that this is only temporary. That’s why in this e...

You did it! You’ve made it through the first half of 2020. Sit for a moment. Exhale. Congratulate yourself! This year has been challenging on so many levels, all at once. In this episode we talk about how to head into the sec...

Conferences are among the many in-person experiences facing challenges thanks to COVID-19. Conferences can still bring value, even when they cannot take place in person. As with many situations we are dealing with during the ...

Setting proper boundaries is crucial, especially for communications professionals. As solos, we have the freedom to work whenever we like but that does not mean, outside of the requirements of certain projects, that we are on...

An incredible social justice movement has risen following the devastating murder of George Floyd. As PR pros, we craft messaging all the time for clients. Our challenge now is to provide the traditional strategic guidance and...