Episodes

In today’s episode, we go meta and talk about podcasting. Podcasts are yet another vehicle for content. Everyone learns and digests information differently, so adding a podcast to your content marketing can be quite effective...

It’s debate season here in the United States, the time of year when we communications pros nerd out as politicians deliver their messaging. Can we “see” them making their points? Or are they crafting a story, drawing us into ...

We’ve touched on the role of the self-employed professional in the workforce in the past, addressing California’s AB-5 legislation . It is in the news again with a proposed rule from the Department of Labor that would define ...

Today we are joined by fellow Solo PR Pro, Dan Farkas, who joins us to discuss his newest endeavor, Pass PR . Pass PR is customized education to help people accelerate their communication skills. Whether you are a new graduat...

Keeping up with professional development in a COVID-19 world is a challenge, especially with in-person events either cancelled or held virtually. Screen fatigue is real, so we need to create ways to stay sharp. In today’s epi...

We covered boundaries in an earlier episode but we also know creating and keeping good boundaries is an ongoing work in progress. We need that gentle reminder – whether it’s scope creep or establishing limits on accessibility...

When was the last time you reviewed your progress in achieving your goals? Are those goals still in line with what you would like to achieve personally and professionally, or do your goals need to be updated? In today’s episo...

Today’s episode was inspired by an article in Psychology Today by Nick Hobson, Ph.D., How Rituals Alter the Brain to Help Us Perform Better . Rituals can be grounding and comforting. They can also prepare us for performance. ...

We are in the sixth month of the COVID-19 pandemic, and we know that you as a communicator and the audiences you serve are tired. And yet, we need to continue crafting and sharing messaging effectively, to cut through the (so...

Today’s episode was inspired by Nicole Schuman ’s recent article in PR News, The Top Communications Clichés and How to Avoid Them . As communicators, we need to craft messaging that is authentic to those we are writing for an...

It’s midsummer and we’re living through a pandemic, so on this week’s episode we’re taking a stress break. It’s important – with looming uncertainty about the school year, work, vacation (vacation?) – to take the time to find...

Fundamentally, what we do as communications professionals does not change. What does change is the way we do it. Is it time to change our approach to our work, our methods, and our tactics, given the state of current events? ...

Everyone is dealing with a lot these days. A LOT. Work life is different, home life is different. While it seems like this COVID-19 era will go on, we know from past pandemics that this is only temporary. That’s why in this e...

You did it! You’ve made it through the first half of 2020. Sit for a moment. Exhale. Congratulate yourself! This year has been challenging on so many levels, all at once. In this episode we talk about how to head into the sec...

Conferences are among the many in-person experiences facing challenges thanks to COVID-19. Conferences can still bring value, even when they cannot take place in person. As with many situations we are dealing with during the ...

Setting proper boundaries is crucial, especially for communications professionals. As solos, we have the freedom to work whenever we like but that does not mean, outside of the requirements of certain projects, that we are on...

An incredible social justice movement has risen following the devastating murder of George Floyd. As PR pros, we craft messaging all the time for clients. Our challenge now is to provide the traditional strategic guidance and...

Did you know that an estimated $140 billion remains available in the Payroll Protection Program (PPP)? Or that you can apply even if you operate as a sole proprietor? We did not know this, which is why we are glad that Brent ...

Newsroom layoffs, disagreements about wearing masks, concern over how and when to reopen businesses – it continues to be a stressful time. As professional communicators, how can we make sure our communication is clear, purpos...

As we enter the third month of varying degrees of sheltering in place due to COVID-19, we are checking in with our friends and colleagues who are working from home as a result of this situation. Inspired by this article from ...

How’s your support system? During this time of COVID-19 it’s more important than ever to cultivate your existing network and seek to grow it in authentic and meaningful ways. This is the perfect time to reflect remember how m...

We PR pros love a good tech tool. Don’t you? We are fans of any platform or app that can help us work more efficiently so today we discuss some of our current favorites: Social Media Management Loomly Post Planner Hootsuite F...

With so many options for your business to have a presence online – Facebook, LinkedIn, Medium, Twitter, Alignable, and more – do you really need a website? We say, “Yes!” A website is the online presence that you own – you pa...

We are still in the midst of the COVID-19 crisis but we are at the point where we are starting to think about re-entry from quarantine. “Normal” is still a long way off so our responsibility as communications professionals is...