Episodes

Hard to believe, but 2019 will soon come to a close. What does that mean for your business as you strive to end the year strong? From bookkeeping to budget projections, strategy to business development, we discuss ways to bot...

In today's episode of That Solo Life we're joined by Caitlin Copple Masingill, the founder and president of Full Swing Public Relations , a micro-agency that helps women leaders to shape and share their stories. Today she sha...

The holidays are here and, just like Santa, PR Pros are checking their lists and checking them twice. If you purchase client gifts (and know that it is ok if you don’t), listen to this episode where we discuss our favorite wa...

As solo business owners, Karen and Michelle are grateful for a landscape and technology that allows for making a living as Michelle puts it, “with Wi-Fi and a dream.” In this episode of That Solo Life, Karen and Michelle focu...

The holidays bring an extra set of pressures, personally and professionally. How can you experience this holiday season with joy? Listen to this episode, where we discuss managing expectations (Isn’t it always about managing ...

In today’s episode, we cover two new updates in the digital marketing world. Google’s Zero Click Searches This Forbes article, Why You Can’t Neglect Your Google Presence Anymore, talks about how so many of us never leave the ...

Today’s episode comes to you fresh from the PRSA 2019 International Conference , the annual gathering of public relations and communications professionals from across the globe. This year’s conference took place in San Diego,...

Modern life moves fast. It’s a simple fact that you loathe, love, or tolerate. This is especially true for PR pros as we seek to serve our clients well, looking out for them and keeping their projects moving forward while wor...

In today’s episode of That Solo Life we ask the question, “Where Do You Work?” Not in what field or for which company but, where do you work? From a home office, a coffee shop, a co-working space, or perhaps you rent your own...

In September 2019 the California legislature passed CA-AB5 aka The Gig Worker Bill . In short, according to this recap from the San Francisco Chronicle, AB5: “...codifies, clarifies and grants exemptions to a 2018 California ...

We all hit bumps in the road, no matter what profession we are in. In this episode we discuss ways to handle disappointments in our businesses and how we can learn from them and gain a fresh, motivating perspective. We’d love...

Like many of you who work hard in your professions, sometimes PR pros need a little levity. We need brain candy like Real Housewives, Property Brothers, or catching up on the latest chatter about the Royal Family. Sometimes, ...

In this episode, we are joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR . Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business, which is righ...

Today, we’re joined by Dr. Lori Baker-Schena, co-founder of LeadHERship Consortium . She is a leadership consultant and professional speaker who works with individuals and businesses to achieve high levels of excellence, prod...

In this Labor Day episode, we decided to focus on what we like to do when we’re not working. We all need time to decompress and recharge if we’re going to stay at the top of our game. Sometimes that means a walk in the park, ...

This episode of That Solo Life grew from a conversation in the Solo PR Pro members only Facebook group surrounding what happens when we get what we want, when the professional goal or “get” we’ve dreamed of happens, and we fi...

In this episode of That Solo Life we discuss one of the aspects of work-life we might think we leave behind when going solo: office politics. People are complex and all business is based on relationship so However, as savvy ...

Solo PR Pro life provides flexibility in our daily routines, but it’s often not until life hits hard that we truly appreciate being our own bosses. In today’s episode our guest is Solo PR Pro member Daria Steigman, founder of...

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results ...

A recent Money.com article by Laura Belgray, I Spent $300 on One Uber Ride (And Would Do It Again in a Second). Here's Why I Don't Regret It , led to a discussion here at That Solo Life about what aspects of our work and live...

Have you taken your vacation? If your response is “No,” you are not alone. Taking time off is a challenge as a solopreneur. Sometimes it’s because we’re too busy to get away. Often we’re either reluctant to step away from our...

Today’s episode was inspired by a recent MuckRack article pointing out the two major ways PR pros can be annoying to journalists: PR agencies requiring staff to use pitching techniques that no longer suit the current journali...

The secret to managing it all? Don’t. Wait, what? It’s true. If you’re feeling overwhelmed, it’s a signal to stop and do an evaluation. You may even want to schedule a business retreat so you can truly focus on your business....

In this episode of That Solo Life we discuss the situations where it would have been wise to take the time to think things through and seek feedback from colleagues before moving forward with an idea. We get it, life moves fa...