Episodes

In today’s episode we talk about spending wisely – our money and our time – to help our businesses grow. This can mean paying for advertising but it can also mean spending money on automation or outsourcing to free up our tim...

Since we just celebrated St. Patrick’s Day, we decided to devote this episode to getting lucky in business. As the saying goes, “You make your own luck.” Solos should always be in business development mode. That could mean ke...

In this episode, we discuss the PRO Act , the federal version of California’s recent AB5 legislation. While there are many positive aspects to this bill, it holds serious implications for those of us working as independent co...

March is Women’s History Month, so in today’s episode we have a conversation ranging from women in PR and the gender pay gap to diversity. Join us as we reflect on the progress we have made and discuss the work that still mus...

Too many words. Do you ever catch yourself muttering this? Communication can easily lose its impact – and miss making the intended point – when the writer or speaker go on and on. It’s not that the information is incorrect bu...

Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts ( D...

Today we welcome Kami Watson Huyse, APR to the That Solo Life podcast. Kami is the CEO and Founder of Zoetica Media , a digital marketing and public relations agency connecting clients with communities that matter most to the...

Did you know that Wikipedia is the second most visited website in the United States? We’ll learn about that and so much more in today’s episode, thanks to our guest, Josh Greene of The Mather Group . Josh is the author of Wik...

A recent Fast Company article, Why Remote Work May Render the 5-day Workweek Obsolete , inspired today’s topic on work-life fluidity. Part of the appeal of working as a solo is the ability to create our own schedules. Of cour...

“If you have the opportunity to do amazing things in your life, bring someone with you.” Simon Sinek We recorded this episode not long before the Inauguration of the 46th President of the United States and the first woman Vic...

Here we are, in 2021 – now what? We are thrilled to be joined by Chip Griffin, founder and CEO of the Small Agency Growth Alliance (SAGA) who shares his wisdom on preparing for change and creating a sustainable business in 20...

The arrival of the pandemic early in 2020 threw us into survival mode for most of the year. As the year progressed, we learned how to operate within this “now normal.” This episode is all about resetting your intentions for y...

Happy New Year! So, are you ready to propose? No, we haven’t watched too many Hallmark Christmas movies or episodes of The Bachelorette. It's a new year and we’re talking proposals for new business. What should you include? H...

Client reporting. Do you loathe it or love it? In today’s episode, we talk about how reporting can be a terrific client engagement tool, not just a list of “here’s what we did.” How do you issue your client reports? Share wit...

We’re in the holiday zone, those last two weeks of the year where you’re wrapping up loose ends before a few days, maybe even a week, off. It’s the perfect time to talk about lessons learned in 2020. What are your takeaways f...

Today’s episode was inspired by an article from Mark Schaefer, Why 2021 Will Be the Most Important Year in the History of Marketing . We know that just because the calendar turns the page to 2021, it doesn’t mean our 2020 pro...

Inspired by the infamous post-election press conference held at Four Seasons Total Landscaping in Philadelphia, the Fraud Street Run was established as an unofficial, untimed event by friends and runners Jeff Lyons and Chip C...

That last bite of pumpkin pie has settled in our bellies. It’s time to think about holiday gifts for clients. What to do in a pandemic, when teams are working from home? How can you best spread the holiday cheer to show your ...

Nothing is normal right now. And that is okay. The spread of COVID-19 pandemic continues to escalate, which we take very seriously. At the same time, outside of taking precautions for our personal safety and for the safety of...

What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping , a family-owned, woman-owned business, somehow be...

From the pandemic to the U.S. election to Kendall Jenner’s birthday party (Really? Yes, listen to find out.), there is a lot going on in our world. It’s the perfect time to stop and talk about the importance of the integrity ...

The big day is finally here for the United States: Election Day. In today’s episode, we talk about the importance of self-care, sanity, and staying positive after a long, tension-filled season. What are your tactics for Elect...

“That Fleetwood Mac skater guy video went viral. How can we go viral?” The TikTok video that Nathan Apodaca posted of himself skateboarding to the tune of Fleetwood Mac’s “Dreams” while drinking his Ocean Spray hit the salien...

“We get distracted by social media, yet have a pile of books unread. We keep meaning to go outside but somehow never find the time. We’re bored, listless, afraid and uncertain.” Does this sound like you? We certainly can iden...