Episodes

Mentorship. No matter where you are in your career, or in life, there is great value in both mentoring someone and seeking a mentor. Mentoring helps us learn about ourselves, each other, and helps everyone involved bring the ...

New business is great! New business that isn’t properly vetted? Sometimes not so great. In today’s episode we talk about taking the time to get to know a potential client, their goals, work styles, expectations, before diving...

We PR pros are always working to craft the perfect pitch. Clients want great placement, journalists are busy. If only there was a way to help us refine our pitches – or as Karen likes to say, do a “sanity check” to make sure ...

“I’m always behind.” “I’m exhausted.” “Will I ever catch up?” If this sounds like you right now, you’re not alone. Summer, which usually moves at a slower pace, has been anything but a time to relax. Not to mention that we ar...

“Work smarter, not harder” is one of our many mottos at Solo PR Pro. Part of that equation is to make the most of our time. In this episode, we talk about our favorite time-saving tips. What are your go-to time-saving tips? T...

There’s power in numbers, even to those of us with solo PR and marketing practices. Finding ways to partner with other solos is a terrific way to grow your business. In this episode, we talk about the benefits of working this...

What makes your customer service sizzle? In today’s episode we discuss how you can bring even more value to client engagements with great customer service. How do you make sure your clients feel completely covered? Tell us at...

We know the value of checking in with fellow practitioners about trends and developments in the PR and marketing field. This is especially true for solos. So, this week we are diving into the 2021 annual JOTW Strategic Commun...

In today’s episode we talk about those client relationships that maybe aren’t going so well. Whether the client is new to you or new to the notion of working with a solo or micro agency, the relationship can usually be improv...

As solos, we spend a lot of time with the thoughts in our heads. It’s important to make sure what we’re thinking about, and how we are thinking, is productive, positive, and sustaining. It’s a key component to our success. No...

Since this episode hits around Independence Day here in the U.S., we wanted to remind you of the freedom you have as a solo. Working as a solo gives you the opportunity to do the work you love and create the life that is righ...

We’re here with the latest in PR hot topics. From a certain company deciding it’s ok to invent a fake spokesperson to athletes looking out for their mental health and deciding to say “no” to press conferences, we talk about w...

We are here to debunk that old phrase, “Those who can’t do, teach.” Our guest, Kelly Davis, MMC, APR, Fellow PRSA is proof that those who know, teach. Kelly is a public relations instructor and the head of the public relation...

We are all storytellers. Everyone has a story. Story draws us in, creates connection, and change. We are thrilled to have one of the best storytellers we know with us for this episode, Lisa Gerber of Big Leap Creative . Lisa ...

With Memorial Day comes the unofficial start to summer. ( Cue DJ Jazzy Jeff and The Fresh Prince. ) Life shifts to a different pace, even for us solos. It’s the perfect season to revisit how we’re spending our time and energy...

We solos are planners. But how many of us have made known our end of life wishes? Have we shared with a trusted loved one where our passwords are located or our plans for our businesses should we become incapacitated? These t...

As communications pros, we’re used to preparing our clients for a crisis. But what about us? How can we be prepared to lead? Join us as we discuss this and how providing ongoing strategic guidance can grow your business. How ...

We’re celebrating our 100th episode by revisiting our top 10 most downloaded episodes from the past year. We are so grateful for the guests who have joined us and for you who take the time from your busy day to listen. We con...

Today’s episode was inspired by a recent blog post on Solo PR Pro by fellow solo, Maren Minchew: What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency . Partnering with agencies is a terrif...

We’ve seen them, the articles that cycle through, declaring the end of outsourced PR. Is it true? Not according to this article from PR Newswire , stating that “80% of small businesses plan to outsource in 2021, citing the ab...

This past week, we all learned of the Guilty verdict in the trial of Derek Chauvin for the murder of George Floyd. As with many major cultural events, brands and organizations began to weigh in via their social media channels...

Baseball season has returned! It’s great to see fans back in stands and those of us who follow the game know that having good pitching is the way to win games. Needless to say, pitching in PR is also the key to success for o...

As we were planning this week’s episode, we were nodding our heads in agreement with Ed Zitron’s take on a thread comparing working in PR to military combat. While working in PR has its stressful moments, it is certainly not ...

Today we’re catching up on all things social media. Clubhouse, currently exclusive to iOS users, is going to soon have competition from Facebook and Instagram. Listen to find out the latest in the world of social media. What ...