Episodes

Get your rulers and tape measures! In today's episode, we tackle why public relations pros need to get smarter about measurement along with practical tips and tricks to do just that. How do you measure your PR efforts? Share ...

The dreaded awkward conversation. We’re not talking about making small talk at a networking event. In this episode of That Solo Life, Karen and Michelle discuss how to handle difficult client conversations. Whether you’re dea...

Working as a Solo PR Pro gives freedom in so many ways. Not only does it allow us to choose how much we work and who we work with, but we can also choose where to work. For some of us, it’s the occasional co-working space or ...

Jessica D’Angelo, health and ftness industry vet, and owner of Shine Yoga Center in Perkasie, PA shares simple tips for Solo PR Pros to keep their mind and bodies in shape.

Many client problems stem from miscommunication. In this episode, we will discuss how to avoid challenges and successfully communicate with your clients from Day 1. What processes do you have in place for client communication...

Spring is a great time to throw open the windows, let the fresh air in and deep clean those areas that have lingered in the long, dark winter season. Spring cleaning is great for your Solo PR business too. On today's episode ...

Public relations professionals often say that they must know everything to do their jobs. In this episode of That Solo Life, we challenge that assumption and discuss how to streamline your information diet so that you can hav...

Marketing Research is an important tool for public relations professionals. In today’s episode, Annie Singer, founder of Reciple chats with Karen and Michelle about a few fundamentals of marketing research that anyone can (an...

The 2020s have been the era of change, and Solo PR Pros might be a little dizzy from all of the pivoting. Just when we were ready to exhale, we entered a period of economic uncertainty. Today, Karen and Michelle welcome speci...

Happy Women's History Month! On today's episode, Karen and Michelle discuss women in business and how we can continue to blaze new trails. How are you marking Women’s History Month? Share with us at www.soloprpro.com .

On today's episode, Michelle and Karen talk about content and where it fits in today's PR toolbox. Are you creating content to complement your media relations? Tell us about it at www.soloprpro.com .

In today's discussion Karen and Michelle discuss how PR Pros can lead discussions with clients about the value of having diversity in organizations. Here is the link to the article referenced in today’s episode. Are you helpi...

Love is in the air but for Solo PR Pros, loving your business and work is a 12-month pursuit. Like any relationship, Solo PR Pros must nurture their business relationship and learn how to keep things fresh and exciting. Here ...

Public Relations pros have a crucial role in helping organizations communicate about diversity, equity, and inclusion. In this episode, we examine challenges and solutions to improve your communication efforts around DEI. As ...

Writing is a big part of public relations and doing it well can set you apart. Today we discuss how to flex that muscle and keep your writing skills sharp. How do you make sure your writing stays on point? Tell us at www.solo...

Make this the year that you take control of your time and stop being controlled by an overflowing calendar, and a far too long to-do list. Join us as we discuss how to reclaim your life by managing your time. We chat about ti...

We are kicking off 2022 by going back to basics. In today's episode Karen and Michelle chat about contracts. What kind of agreement do you need? Are there any red flags? What should you – what can you - negotiate? How do you ...

Following the rules is great, but sometimes we treat someone else's opinions as a rule. Questioning long accepted practices is not only acceptable but healthy. Join Michelle and Karen as they discuss how to up your game by br...

PR pros have a passion for communication, and we have big hearts. That’s why we need to be mindful of our time and energy when deciding to take on a pro bono project, not to mention the temptation of clients who promise they’...

It’s the most wonderful time of the year, the time when the influx of emails slows and the business world slows down just a little bit. Karen and Michelle are taking this opportunity to talk about their favorite holiday thing...

Gaining media placements is never a sure thing, especially in the current landscape. In today’s episode, Karen and Michelle talk about the best ways to set client expectations and why it’s important to keep our clients update...

As 2021 comes to a close, Karen and Michelle chat about the consumer trends PR pros should be watching as they plan messaging and campaigns in 2022. Take a deeper dive into GWI’s Annual Consumer Trends report. What key trends...

It’s the most wonderful time of the year. The time when we finish the year strong and take some time to recharge and enter 2022 ready to go. Today’s conversation with Natalee Champlin will help you do just that! Through a hol...

We’ve just celebrated the Thanksgiving holiday here in the U.S. Among the things we are thankful for as solos are the clients and colleagues we get to work with and the flexibility that comes with working for ourselves. As yo...