Source: https://www.podbean.com/eau/pb-ktsxs-13bcd69 The Oscar season that just wrapped had us thinking about blockbusters and how the entertainment industry has had to adapt to find their audiences. PR pros are faced with this challenge, too. From the effectiveness of big, in-person events to finding out where our target audiences are spending…
Source: https://www.podbean.com/eau/pb-xdvj2-13b155d The proposal. That key to landing new business for public relations professional and the tool that we love to overthink and get just right. Solo PR Pros often work alone and wonder if the proposal has the right elements. Is it comprehensive enough to win business? Does the…
Source: https://www.podbean.com/eau/pb-pyv3z-13a8876 March is Women’s History Month and this year’s theme is Celebrating Women Who Tell Our Stories. That definitely hits the mark for PR pros. We’ve come a long way and yet there is so much more work to do as we strive for equity in this life.
Source: https://www.podbean.com/eau/pb-cqswr-139e975 Do you know who you are? As a Solo PR Pro, as a business. What are your strengths? How often do you talk about, and promote those strengths to your business community? A key way to protect your business through turbulent times is to ensure you’re taking the…
Source: https://www.podbean.com/eau/pb-gyda9-13956d6 Go, go, go! How’s that going for you? As PR pros, it’s in our nature to press forward and do all the things. But what is it doing to us? Today’s episode was inspired by an article in Inc.com by Kelly Main: I Unknowingly Traded Time Management for…
Source: https://www.podbean.com/eau/pb-qgccn-1388d1d ChatGPT, deep fake videos – AI is here. In today’s episode, we talk about how we can embrace this technology to enhance and expand our work as PR pros. Here is a link to our previous episode: The Battle Against Misinformation with Axel Ebermann - Episode 160
Source: https://www.podbean.com/eau/pb-mt3mw-137e4c0 It’s no secret that there is a lot of negativity in the world – all around us. As PR pros, we need to help our clients navigate through this time. We talk ways to do this – including PRSA’s initiative, Voices4Everyone.
Source: https://www.podbean.com/eau/pb-e54du-1374686 It’s a new year and what better time to take a fresh look at your business development. In today’s episode we discuss the opportunities we solos have and how to make the most of them.
Source: https://www.podbean.com/eau/pb-khxxy-136aeb7 It’s not a pleasant topic but as business owners we need to make sure we’re planning for the inevitable – death. Do you have plans in place for what happens to your business and your digital assets? In today’s episode, we talk about the importance of getting started,…
Source: https://www.podbean.com/eau/pb-3g6m3-1361b82 The recent system failure at Southwest Airlines is a nightmare we don’t wish on anyone. In today’s episode, we talk about how solos can help their clients prepare for these scenarios and what we can do to exceed customer expectations every day.
Source: https://www.podbean.com/eau/pb-66742-1355b00 It’s a new year and maybe you’re thinking of taking the leap and starting your own business as a solo communications professional or starting your own firm. In today’s episode we talk about what it takes, whether it’s right for you, and how to prepare for this new…
Source: https://www.podbean.com/eau/pb-m4n5j-1346ca7 Lights, camera, 2023! When this episode debuts, we’ll still be in the midst of celebrating the 2022 holiday season. We hope you’re enjoying some well-deserved down time. It’s also a great time of year to reflect and renew our focus to make 2023 the Year of the Solo.
Source: https://www.podbean.com/eau/pb-2gcs8-133e239 As we wind down 2022, we discuss ways that you can end your year strong. That doesn’t mean a sprint for the finish line but instead how you can close 2022 feeling accomplished and ready for 2023.
Source: https://www.podbean.com/eau/pb-faikw-133508f "What a year!" It’s a phrase that’s been on repeat these last several years. In this episode we talk about the big events of 2022 – Twitter, misinformation, and a challenging media landscape - their implications and opportunities for 2023.
Source: https://www.podbean.com/eau/pb-j3iqv-132c2ea This is a time of great opportunity for PR pros working as solos. We know this is true from our own experience and it’s recently been confirmed thanks to recent reports from Axios and MBO Partners. Join us for a conversation about how to seize the possibility for…
Source: https://www.podbean.com/eau/pb-wakkq-131a490 These past few years, with the pandemic, the shifting economy, it’s been hard. It’s not unusual if you feel like you’re doubting yourself or feel like you’re running on fumes. Know this: you are good at what you do and you are not alone.
Source: https://www.podbean.com/eau/pb-trdk3-131a1b8 The status of Twitter is changing moment by moment. Who knows what the status of the platform will be by the time you listen to this episode – we can’t keep up! Will Twitter survive? Will Twitter users find a new digital town square? All we can do…
Source: https://www.podbean.com/eau/pb-972aq-1310861 As we serve our clients, what is the true cost of the technology required to do our jobs – mentally and economically? How much tech is too much? What is and isn’t necessary and how can you create boundaries that work for you and your business? We’ll discuss…
Source: https://www.podbean.com/eau/pb-a2e4m-130647f It finally happened. Elon Musk now owns Twitter and change is already underway. What does this mean for PR pros?
Happy Halloween! In today’s episode, Karen and Michelle talk about the tricks and treats of what’s been happening in the communications field and the PR biz. Enter if you dare! #publicrelations #PR #FreelancePR #solopr
Source: https://www.podbean.com/eau/pb-ks4c7-12fbc25 Happy Halloween! In today’s episode, Karen and Michelle talk about the tricks and treats of what’s been happening in the communications field and the PR biz. Enter if you dare!
Source: https://www.podbean.com/eau/pb-r6wg6-12f3aea Just because you run your business as a solo doesn’t mean you always have to work alone. From teaming up with fellow solos to running your business as a micro agency, there’s a lot of opportunity in soloing together.
Mis-, mal- and disinformation are continuing to grow and is one of the greatest challenges facing modern #PR pros. In this episode of "That Solo Life," Michelle Kane and Karen Swim discuss the growing threat and what #solopr pros can do to protect their clients. #freelancePR #solopr #publicrelations
