Source: https://www.podbean.com/eau/pb-pq3dv-15138c2 You make sure your clients are developing and working on their personal and corporate brands but when it comes to you and your solo practice, well, do as we say, not as we do. Does this sound like you? In today’s episode we dig in on personal branding…
Source: https://www.podbean.com/eau/pb-a2922-150741b In this episode we cover the turmoil at OpenAI, AI vetting PR pitches, and the newly-released Guidelines, Tips, and Best Practices for using AI from PRSA. Let us know what you think at soloprpro.com. Transcript Karen Swim (00:04): Thank you for joining us for this episode of That…
Source: https://www.podbean.com/eau/pb-rpwre-14fe3e5 There are many challenges faced by DE&I practitioners in today's landscape, including the backlash against DE&I efforts. In this episode, we are joined by an expert in the field of DE&I communications, Bernadette Davis of Bernadette Davis Communications. Listen to hear her valuable insights on how communicators can…
Source: https://www.podbean.com/eau/pb-hwip6-14f5af7 The social media landscape has changed drastically over the course of this year. What does that mean for our clients as we plan for 2024? Transcript Michelle Kane (00:03): Thank you for joining us for another episode of That's Solo Life, the podcast for PR pros and marketers…
Source: https://www.podbean.com/eau/pb-2qkac-14ebbf0 Don't let good intentions lead to unintended consequences in your PR efforts. In this episode, we discuss a recent well-meaning attempt by a CEO to address negative press that ended up creating more problems for the company. We highlight the dangers of speaking without consulting expert counsel and…
Source: https://www.podbean.com/eau/pb-czdja-14e1a49 Atrocities against innocents in the Middle East. Another mass shooting in the U.S. Every day, something new to absorb and process. Now more than ever, PR pros need to lead the way in communicating clearly in all of this uncertainty. Read Hope and the Hard Things on the…
Source: https://www.podbean.com/eau/pb-iarqr-14d6b2f We cover AI and PR in many of our episodes because we want our fellow PR pros to have the knowledge they need to stay on top of this technology. In today’s episode, we’ll discuss the new “Warsaw Principles” unveiled earlier this month on the ethical use of…
Source: https://www.podbean.com/eau/pb-d4srv-14cea4b PR pros, communicators, we work in a unique environment. In an industry where we feel compelled to always be “on” and available, it’s challenging to make the time to work on our mental health. Know that you are not alone and know that taking that time is not…
Source: https://www.podbean.com/eau/pb-u97jp-14c3eae We just entered Q4 of 2023. How did we get here so quickly? If your energy and creativity are lagging, you need to listen to this episode. Here’s the link to the blog referenced in today’s episode, “How PR Pros Can Find Their Secret Sauce” Transcript Michelle Kane…
Source: https://www.podbean.com/eau/pb-kb39z-14ba24a The Writer’s Guild of America strike has come to an end with the approval of a deal effective September 25, 2023 through May 1, 2026. The writers secured significant gains in one of the major areas of concern, use of AI in their work. In this episode we…
Source: https://www.podbean.com/eau/pb-nrvbu-14b0e92 It’s time to check in on the latest in pop culture and PR. From recent missteps from the rock and roll world to shows trying to return to air during the WGA and SAG/AFTRA strikes, we talk about it. Transcript Michelle Kane (00:02): Thank you for joining us…
Source: https://www.podbean.com/eau/pb-m5wwk-14a72f5 In this episode, Karen and Michelle welcome Mary Ellen “Mel” Miller, APR, MBA. Mel is the founder and CEO of MarketingMel, a solo PR firm that strengthens relationships between organizations and the publics they serve. Mel draws on the breadth of her lifelong career as a professional communicator…
Source: https://www.podbean.com/eau/pb-xipfk-149ec6f Book Clubs start with the best of intentions, don’t they? In today’s episode, Karen and Michelle turn their book club fail into an opportunity to amp up your business development for a great Q4. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That…
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Source: https://www.podbean.com/eau/pb-nn8mf-148c78f The media landscape is constantly changing, making it harder on journalists. Naturally this affects how PR pros do our jobs. In this episode we talk all about it, including some points from recent survey results from Cision and MuckRack. Transcript Michelle Kane (00:03): Thank you for joining us…
Source: https://www.podbean.com/eau/pb-8a537-148446d If you’re thinking of diversifying your PR practice or pivoting away from day-to-day client work, this episode is for you. Transcript Michelle Kane (00:17): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people…
Source: https://www.podbean.com/eau/pb-5uzfn-147b0ac From Gen Z to Millennials, Generation X to the Silent Generation, all the way to Boomers – has there ever been a time when members of so many generations shared space in the workforce? In this episode we talk about how the generations and work together and learn…
Source: https://www.podbean.com/eau/pb-6wjxa-1470d5d No matter where you are in your career, we hope you are always seeking to learn something new, whether it’s sharpening your existing skillset, meeting with other professionals, or taking on an entirely new challenge. Join us for this episode when we talk about honing your PR skills…
Source: https://www.podbean.com/eau/pb-xqx3p-1468e3a It’s a “Barbenheimer” world and in this episode we talk about the savvy and work that went into this massively successful campaign. We also touch on what’s going on with the platform formerly known as Twitter (it’s still Twitter to us). Transcript Michelle Kane (00:02): Thank you for…
Source: https://www.podbean.com/eau/pb-bsnjv-145fdca The issues and circumstances that led to the current writers and actors strikes -- with corporations devaluing the creativity, expertise, and contribution of workers – mirrors what is going on in the larger labor market, whether you work as a traditional employee or self-employed. In this episode we…
Source: https://www.podbean.com/eau/pb-pjinn-145741f As communications professionals and as people living and working together in a society we need to talk about the realities of race and inclusivity. And in today’s episode we do just that. Transcript Michelle Kane: Thank you for joining us for another episode of That Solo Life, the…
Source: https://www.podbean.com/eau/pb-zxbty-144ccf0 That Solo Life: Episode #206 Biting Our Tongues and Minding Our Business From unrealistic expectations to news that, well, isn’t, there are times we need to help guide our clients back from the brink and times we need to bite our tongues and mind our business. In this…
Source: https://www.podbean.com/eau/pb-hequf-143e497 We can all say we’re OK. But after the past few years, are we? As co-host Karen Swim says, so many of us are walking around held together “with spit and duct tape.” In this episode we talk about how we can work on our mental health. Read…
Source: https://www.podbean.com/eau/pb-5fbnc-1435b1c Let it go. No, we’re not going to sing that song. We are talking about all the ways solo PR pros can delegate to people and tools so we can grow our businesses and free up time in our schedules while still delivering for our clients. Transcript Michelle…