Source: https://www.podbean.com/eau/pb-dkbx6-158f2c1 On this episode we're chatting about how different generations handle criticism, especially after some Super Bowl ad backlash. We dive into why tough love is key in PR and how it's essential for solo PR pros to get real with clients. Plus, we tackle the big question: How…
Source: https://www.podbean.com/eau/pb-es7a5-158396a In this episode, Karen and Michelle discuss the pitfalls of blindly following trends in the PR and marketing world. It’s important to keep strategies aligned with a brand's core values and mission. “Going viral” is not a meaningful goal if it doesn’t translate into meaningful engagement or revenue.…
Source: https://www.podbean.com/eau/pb-g8a4i-1578feb The whole point of operating as a solo PR pro or small agency is the ability to build the business that is right for you. But let's face it, there are many people out there who are only going to be comfortable with a certain budget level. In…
Source: https://www.podbean.com/eau/pb-esqgp-156cc44 As a solo PR pro or small agency, is it ever a good idea to outsource your sales? It depends. In this episode we talk about how there is no right or wrong answer, only the answer that works for you and your business. Transcript Michelle Kane (00:03):…
Source: https://www.podbean.com/eau/pb-kkxin-1561576 As we begin 2024, there are a lot of unsettling developments in the media industry. Layoffs and the shuttering of legacy media – it can cause a panic. But we know that change is constant and there is always a way forward. Axios article: "Challenger" firms rising: Top…
Source: https://www.podbean.com/eau/pb-9tksw-15530b1 There are seasons in every solo PR pro’s career. If you’ve built a successful virtual or micro agency but you’re feeling burnt out and considering paring down your practice to a solo endeavor, this is an episode you don’t want to miss. Transcript Michelle Kane (00:03): Thank you…
Source: https://www.podbean.com/eau/pb-ihjva-1549399 Did you start the new year determined to keep a calm and purposeful pace? How’s that going so far? In this episode, Karen and Michelle talk about how it is – really, it is – possible to be as productive as ever and stay off the hamster wheel.…
Source: https://www.podbean.com/eau/pb-x8rgg-15410ea The data indicates the U.S. economy closed 2023 in a much healthier state than anticipated. So why do so many feel the opposite? Will this perception continue into 2024 and what can each of us do to remain resilient? Reference links: Weekly Workforce Newsletter Kyla Scanlon Instagram Transcript…
Source: https://www.podbean.com/eau/pb-j8ubr-1537986 This episode was inspired by a recent blog post on SoloPRPro.com – The PR Forecast for 2024. What can we expect in – and from – our industry? How can solos get the most out of our businesses this year and beyond? Let’s find out together. Transcript Michelle…
Source: https://www.podbean.com/eau/pb-6mi4q-1526e1c PR pros and journalists share a lot of common ground, including stress levels. Sometimes communication breaks down. Sometimes, whether it’s beyond our control or not, we can’t give the other what they want or need. But what we can do is continue to do our best to work…
There are many challenges faced by DE&I practitioners in today's landscape, including the backlash against DE&I efforts. In this episode, we are joined by an expert in the field of DE&I communications, Bernadette Davis of Bernadette Davis Communications. Listen to hear her valuable insights on how communicators can navigate these…
Source: https://www.podbean.com/eau/pb-5cysm-151de4a In this episode, Karen and Michelle provide some holiday hacks – from navigating client gifts to reducing stress, let’s make the most of this holiday season. Share your favorite holiday hack with us at soloprpro.com. Transcript Michelle Kane (00:03): Thank you for joining us for this episode of…
Source: https://www.podbean.com/eau/pb-pq3dv-15138c2 You make sure your clients are developing and working on their personal and corporate brands but when it comes to you and your solo practice, well, do as we say, not as we do. Does this sound like you? In today’s episode we dig in on personal branding…
Source: https://www.podbean.com/eau/pb-a2922-150741b In this episode we cover the turmoil at OpenAI, AI vetting PR pitches, and the newly-released Guidelines, Tips, and Best Practices for using AI from PRSA. Let us know what you think at soloprpro.com. Transcript Karen Swim (00:04): Thank you for joining us for this episode of That…
Source: https://www.podbean.com/eau/pb-rpwre-14fe3e5 There are many challenges faced by DE&I practitioners in today's landscape, including the backlash against DE&I efforts. In this episode, we are joined by an expert in the field of DE&I communications, Bernadette Davis of Bernadette Davis Communications. Listen to hear her valuable insights on how communicators can…
Source: https://www.podbean.com/eau/pb-hwip6-14f5af7 The social media landscape has changed drastically over the course of this year. What does that mean for our clients as we plan for 2024? Transcript Michelle Kane (00:03): Thank you for joining us for another episode of That's Solo Life, the podcast for PR pros and marketers…
Source: https://www.podbean.com/eau/pb-2qkac-14ebbf0 Don't let good intentions lead to unintended consequences in your PR efforts. In this episode, we discuss a recent well-meaning attempt by a CEO to address negative press that ended up creating more problems for the company. We highlight the dangers of speaking without consulting expert counsel and…
Source: https://www.podbean.com/eau/pb-czdja-14e1a49 Atrocities against innocents in the Middle East. Another mass shooting in the U.S. Every day, something new to absorb and process. Now more than ever, PR pros need to lead the way in communicating clearly in all of this uncertainty. Read Hope and the Hard Things on the…
Source: https://www.podbean.com/eau/pb-iarqr-14d6b2f We cover AI and PR in many of our episodes because we want our fellow PR pros to have the knowledge they need to stay on top of this technology. In today’s episode, we’ll discuss the new “Warsaw Principles” unveiled earlier this month on the ethical use of…
Source: https://www.podbean.com/eau/pb-d4srv-14cea4b PR pros, communicators, we work in a unique environment. In an industry where we feel compelled to always be “on” and available, it’s challenging to make the time to work on our mental health. Know that you are not alone and know that taking that time is not…
Source: https://www.podbean.com/eau/pb-u97jp-14c3eae We just entered Q4 of 2023. How did we get here so quickly? If your energy and creativity are lagging, you need to listen to this episode. Here’s the link to the blog referenced in today’s episode, “How PR Pros Can Find Their Secret Sauce” Transcript Michelle Kane…
Source: https://www.podbean.com/eau/pb-kb39z-14ba24a The Writer’s Guild of America strike has come to an end with the approval of a deal effective September 25, 2023 through May 1, 2026. The writers secured significant gains in one of the major areas of concern, use of AI in their work. In this episode we…
Source: https://www.podbean.com/eau/pb-nrvbu-14b0e92 It’s time to check in on the latest in pop culture and PR. From recent missteps from the rock and roll world to shows trying to return to air during the WGA and SAG/AFTRA strikes, we talk about it. Transcript Michelle Kane (00:02): Thank you for joining us…
Source: https://www.podbean.com/eau/pb-m5wwk-14a72f5 In this episode, Karen and Michelle welcome Mary Ellen “Mel” Miller, APR, MBA. Mel is the founder and CEO of MarketingMel, a solo PR firm that strengthens relationships between organizations and the publics they serve. Mel draws on the breadth of her lifelong career as a professional communicator…