Welcome to That Solo Life: The Solo PR Pro Podcast!

Videos

Jan. 23, 2023

Succession Planning for Your Stuff -Episode 183

Succession Planning for Your Stuff -Episode 183

Source: https://www.podbean.com/eau/pb-khxxy-136aeb7 It’s not a pleasant topic but as business owners we need to make sure we’re planning for the inevitable – death. Do you have plans in place for what happens to your business and your digital assets? In today’s episode, we talk about the importance of getting started,…

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Jan. 16, 2023

How Southwest Went South and What PR Pros Can Learn from It -Episode 182

How Southwest Went South and What PR Pros Can Learn from It -Episode 182

Source: https://www.podbean.com/eau/pb-3g6m3-1361b82 The recent system failure at Southwest Airlines is a nightmare we don’t wish on anyone. In today’s episode, we talk about how solos can help their clients prepare for these scenarios and what we can do to exceed customer expectations every day.

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Jan. 9, 2023

Are You Ready to be a Solo PR Pro? -Episode 181

Are You Ready to be a Solo PR Pro? -Episode 181

Source: https://www.podbean.com/eau/pb-66742-1355b00 It’s a new year and maybe you’re thinking of taking the leap and starting your own business as a solo communications professional or starting your own firm. In today’s episode we talk about what it takes, whether it’s right for you, and how to prepare for this new…

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Dec. 26, 2022

Setting the Stage for Success - Episode 180

Setting the Stage for Success - Episode 180

Source: https://www.podbean.com/eau/pb-m4n5j-1346ca7 Lights, camera, 2023! When this episode debuts, we’ll still be in the midst of celebrating the 2022 holiday season. We hope you’re enjoying some well-deserved down time. It’s also a great time of year to reflect and renew our focus to make 2023 the Year of the Solo.

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Dec. 19, 2022

End Your Year Strong - Episode 179

End Your Year Strong - Episode 179

Source: https://www.podbean.com/eau/pb-2gcs8-133e239 As we wind down 2022, we discuss ways that you can end your year strong. That doesn’t mean a sprint for the finish line but instead how you can close 2022 feeling accomplished and ready for 2023.

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Dec. 12, 2022

Busted Bird, Master Manipulators, and the Year that Was 2022

Busted Bird, Master Manipulators, and the Year that Was 2022

Source: https://www.podbean.com/eau/pb-faikw-133508f "What a year!" It’s a phrase that’s been on repeat these last several years. In this episode we talk about the big events of 2022 – Twitter, misinformation, and a challenging media landscape - their implications and opportunities for 2023.

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Dec. 5, 2022

Solo PR Pros: Respected and in Demand - Episode 177

Solo PR Pros: Respected and in Demand - Episode 177

Source: https://www.podbean.com/eau/pb-j3iqv-132c2ea This is a time of great opportunity for PR pros working as solos. We know this is true from our own experience and it’s recently been confirmed thanks to recent reports from Axios and MBO Partners. Join us for a conversation about how to seize the possibility for…

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Nov. 28, 2022

Doubts, Delays, and Why You Shouldn’t Go It Alone - Episode 176

Doubts, Delays, and Why You Shouldn’t Go It Alone - Episode 176

Source: https://www.podbean.com/eau/pb-wakkq-131a490 These past few years, with the pandemic, the shifting economy, it’s been hard. It’s not unusual if you feel like you’re doubting yourself or feel like you’re running on fumes. Know this: you are good at what you do and you are not alone.

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Nov. 21, 2022

We Can’t Keep Up! Twitter Update - Episode 175

We Can’t Keep Up! Twitter Update - Episode 175

Source: https://www.podbean.com/eau/pb-trdk3-131a1b8 The status of Twitter is changing moment by moment. Who knows what the status of the platform will be by the time you listen to this episode – we can’t keep up! Will Twitter survive? Will Twitter users find a new digital town square? All we can do…

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Nov. 14, 2022

Death by a Thousand Tech Applications - Episode 174

Death by a Thousand Tech Applications - Episode 174

Source: https://www.podbean.com/eau/pb-972aq-1310861 As we serve our clients, what is the true cost of the technology required to do our jobs – mentally and economically? How much tech is too much? What is and isn’t necessary and how can you create boundaries that work for you and your business? We’ll discuss…

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Nov. 7, 2022

The Bird is Free: What this Means for PR Pros - Episode 173

The Bird is Free: What this Means for PR Pros - Episode 173

Source: https://www.podbean.com/eau/pb-a2e4m-130647f It finally happened. Elon Musk now owns Twitter and change is already underway. What does this mean for PR pros?

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Oct. 31, 2022

Tricks, Treats and PR

Tricks, Treats and PR

Happy Halloween! In today’s episode, Karen and Michelle talk about the tricks and treats of what’s been happening in the communications field and the PR biz. Enter if you dare! #publicrelations #PR #FreelancePR #solopr

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Oct. 31, 2022

Tricks, Treats and PR - Episode 172

Tricks, Treats and PR - Episode 172

Source: https://www.podbean.com/eau/pb-ks4c7-12fbc25 Happy Halloween! In today’s episode, Karen and Michelle talk about the tricks and treats of what’s been happening in the communications field and the PR biz. Enter if you dare!

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Oct. 24, 2022

Soloing Together - Episode 171

Soloing Together - Episode 171

Source: https://www.podbean.com/eau/pb-r6wg6-12f3aea Just because you run your business as a solo doesn’t mean you always have to work alone. From teaming up with fellow solos to running your business as a micro agency, there’s a lot of opportunity in soloing together.

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Oct. 17, 2022

How PR Pros Can Combat Mis-, Mal- and Disinformation

How PR Pros Can Combat Mis-, Mal- and Disinformation

Mis-, mal- and disinformation are continuing to grow and is one of the greatest challenges facing modern #PR pros. In this episode of "That Solo Life," Michelle Kane and Karen Swim discuss the growing threat and what #solopr pros can do to protect their clients. #freelancePR #solopr #publicrelations

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Oct. 17, 2022

How PR Pros Can Combat Mis-, Mal- and Disinformation - Episode 170

How PR Pros Can Combat Mis-, Mal- and Disinformation - Episode 170

Source: https://www.podbean.com/eau/pb-vcizi-12e96ba Mis-, mal- and disinformation is one of the greatest threats that PR pros are facing. In today’s episode Karen and Michelle discuss how to help steer the narrative, how to be ready to help clients navigate these times, and how we as PR pros can be a positive…

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Oct. 10, 2022

PR Pros Say "No Thanks" to these 7 Things

PR Pros Say "No Thanks" to these 7 Things

In today's episode, Karen Swim and Michelle Kane take a lighthearted look at the 7 things that are a hard pass for public relations professionals. It's not all treats n the world of #PR, there are things that make scream in horror and a few things we'd just rather not…

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Oct. 10, 2022

PR Pros Say ”No Thanks” to These 7 Things - Episode 169

PR Pros Say ”No Thanks” to These 7 Things - Episode 169

Source: https://www.podbean.com/eau/pb-qbxjk-12e17bb Professional pet peeves. We all have them. Listen to today’s episode to see if Karen and Michelle mention one of yours.

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Oct. 3, 2022

Pumpkins, Plans and Putting the Year to Bed - Episode 168

Pumpkins, Plans and Putting the Year to Bed - Episode 168

Source: https://www.podbean.com/eau/pb-qpfai-12d74c2 It’s the fourth quarter – time for pumpkins, making plans for 2023, and thinking about putting the year to bed. Join Karen and Michelle for a conversation about motivating ourselves to end the year strong.

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Sept. 26, 2022

Pumpkins, Plans and Putting the Year to Bed

Pumpkins, Plans and Putting the Year to Bed

It's pumpkin everything season and for #PR pros that means it's time for year-end tasks like annual reports, new contracts, strategic plans, and more. In today's episode Karen and Michelle talk about the audits you should make, the documents to gather and how to set yourself up for success in…

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Sept. 26, 2022

Working with Multiple Generations - Episode 167

Working with Multiple Generations - Episode 167

Source: https://www.podbean.com/eau/pb-axwy5-12cdce2 From colleagues to vendors to client contacts, today’s work environment has representatives from nearly all generations. Boomers, Generation Jones, Generation X, Millennials, Gen Zs - we all bring our talents and different experiences, work styles, and expectations. In this episode we talk about honoring our differences, learning from…

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Sept. 23, 2022

Quiet Quitting or Low Key Burnout?

Quiet Quitting or Low Key Burnout?

Quiet quitting. It’s the phrase of the moment. In today’s episode we talk about the pros and cons of this trend and what it means for solos as business owners and what it means for our clients. Are you experiencing quiet quitting? Tell us about it at www.soloprpro.com. #Freelancer #Public…

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Sept. 19, 2022

Quiet Quitting -Episode 166

Quiet Quitting -Episode 166

Source: https://www.podbean.com/eau/pb-a72yc-12c542b Quiet quitting. It’s the phrase of the moment. In today’s episode we talk about what it means for solos as business owners and what it means for our clients. Are you experiencing quiet quitting? Tell us about it at www.soloprpro.com.

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Sept. 12, 2022

The Joy and Pain of Clients New to PR - Episode 165

The Joy and Pain of Clients New to PR - Episode 165

Source: https://www.podbean.com/eau/pb-96cnb-12bb7f8 In today's episode, we discuss working with clients who are new to PR. Should you take them on? What are the red flags to be aware of? What steps can you take to make sure it is successful? Share your experience with us at www.soloprpro.com. Also - check…

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