Welcome to That Solo Life: The Solo PR Pro Podcast!

Videos

Sept. 11, 2023

Book Club Fail and Business Development

Source: https://www.podbean.com/eau/pb-xipfk-149ec6f Book Clubs start with the best of intentions, don’t they? In today’s episode, Karen and Michelle turn their book club fail into an opportunity to amp up your business development for a great Q4. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That…

View more
Sept. 5, 2023

21 Day Business Development

Join the Solo PR PRO 21 Day Business Development to build your business development muscles and hit your 2023 goals!

View more
Aug. 28, 2023

Charting the Changes: Reviewing the State of the Media

Source: https://www.podbean.com/eau/pb-nn8mf-148c78f The media landscape is constantly changing, making it harder on journalists. Naturally this affects how PR pros do our jobs. In this episode we talk all about it, including some points from recent survey results from Cision and MuckRack. Transcript Michelle Kane (00:03): Thank you for joining us…

View more
Aug. 21, 2023

The Great PR Migration

Source: https://www.podbean.com/eau/pb-8a537-148446d If you’re thinking of diversifying your PR practice or pivoting away from day-to-day client work, this episode is for you. Transcript Michelle Kane (00:17): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people…

View more
Aug. 14, 2023

Talking About My Generation

Source: https://www.podbean.com/eau/pb-5uzfn-147b0ac From Gen Z to Millennials, Generation X to the Silent Generation, all the way to Boomers – has there ever been a time when members of so many generations shared space in the workforce? In this episode we talk about how the generations and work together and learn…

View more
Aug. 7, 2023

PR Skills for Any Season

Source: https://www.podbean.com/eau/pb-6wjxa-1470d5d No matter where you are in your career, we hope you are always seeking to learn something new, whether it’s sharpening your existing skillset, meeting with other professionals, or taking on an entirely new challenge. Join us for this episode when we talk about honing your PR skills…

View more
July 31, 2023

”Hi, Barbie!” A PR Pro Pop Culture Check-in

Source: https://www.podbean.com/eau/pb-xqx3p-1468e3a It’s a “Barbenheimer” world and in this episode we talk about the savvy and work that went into this massively successful campaign. We also touch on what’s going on with the platform formerly known as Twitter (it’s still Twitter to us). Transcript Michelle Kane (00:02): Thank you for…

View more
July 24, 2023

What the Writers Strike Means for All of Us

Source: https://www.podbean.com/eau/pb-bsnjv-145fdca The issues and circumstances that led to the current writers and actors strikes -- with corporations devaluing the creativity, expertise, and contribution of workers – mirrors what is going on in the larger labor market, whether you work as a traditional employee or self-employed. In this episode we…

View more
July 17, 2023

Let’s Talk About It: Race and Inclusivity

Source: https://www.podbean.com/eau/pb-pjinn-145741f As communications professionals and as people living and working together in a society we need to talk about the realities of race and inclusivity. And in today’s episode we do just that. Transcript Michelle Kane: Thank you for joining us for another episode of That Solo Life, the…

View more
July 10, 2023

Biting Our Tongues and Minding Our Business

Source: https://www.podbean.com/eau/pb-zxbty-144ccf0 That Solo Life: Episode #206 Biting Our Tongues and Minding Our Business From unrealistic expectations to news that, well, isn’t, there are times we need to help guide our clients back from the brink and times we need to bite our tongues and mind our business. In this…

View more
June 26, 2023

The Land of the Wounded: Mental Health and PR

Source: https://www.podbean.com/eau/pb-hequf-143e497 We can all say we’re OK. But after the past few years, are we? As co-host Karen Swim says, so many of us are walking around held together “with spit and duct tape.” In this episode we talk about how we can work on our mental health. Read…

View more
June 19, 2023

Let It Go

Source: https://www.podbean.com/eau/pb-5fbnc-1435b1c Let it go. No, we’re not going to sing that song. We are talking about all the ways solo PR pros can delegate to people and tools so we can grow our businesses and free up time in our schedules while still delivering for our clients. Transcript Michelle…

View more
June 12, 2023

Sleepless in PR

Source: https://www.podbean.com/eau/pb-i6nry-142c341 One of our roles as PR practitioners is working with in-house marketing teams. Today’s episode was inspired by a recent article by Agility PR, 33 Comms Issues Keeping CMOs and Brand Managers Up at Night. Join us as we talk about their current pain points and how we…

View more
June 5, 2023

On Trend with Chip Griffin

Source: https://www.podbean.com/eau/pb-qmgtt-1423f0f AI, business development, pricing, the future of PR - all the latest trends. Oh, the things we get to talk about when we’re joined by Chip Griffin of the Small Agency Growth Alliance. Listen to this episode to get the latest scoop. Learn more about Chip and SAGA…

View more
May 29, 2023

Make it Make Sense: How to Level Up Your Client Service Game

Source: https://www.podbean.com/eau/pb-rtnhn-141a1be Do you make it easy for clients to do business with you? Are your systems designed to communicate with ease? It all comes down to good customer service. There are times when that can be the thing that leads a prospect or client to choose you or the…

View more
May 22, 2023

Media Madness

Source: https://www.podbean.com/eau/pb-gen3c-1412308 With media outlets shuttering and reporter beats expanding, getting our clients’ stories told continues to be a challenge. The good news is PR pros are resilient, creative, and smart. In this episode we talk about all the ways to navigate this wave of media madness with success! Transcript:…

View more
May 15, 2023

The Future of Work

Source: https://www.podbean.com/eau/pb-jy99u-14078f0 What’s the latest in one of our favorite topics, the future of work? Within corporate America, we are seeing a shift toward calling employees back into the office either on a full-time or hybrid basis. And then there’s the workforce itself. Some people like working remotely or on…

View more
May 8, 2023

Putting the ”PR” in Professionalism

Source: https://www.podbean.com/eau/pb-nrx9f-13fcc40 Are you weary of people calling themselves PR professionals who seem to be storytelling their careers? The few who talk a good game, leaving a trail of disgruntled clients? In this episode we talk about ways PR practitioners – from those new to the profession to seasoned pros…

View more
May 1, 2023

Everything Everywhere All at Once: Social Media in 2023

Source: https://www.podbean.com/eau/pb-m9vaw-13f45d6 The current state of the social media landscape is anything but stable. Twitter continues to devolve. TikTok is going strong, but will its use be banned in the United States? It’s a challenge to keep up with the changes in current channels and evaluate new options. In this…

View more
April 24, 2023

Staying in Your Lane with Katy Boos

Source: https://www.podbean.com/eau/pb-z9m4g-13e9023 you want to listen to this episode, where we talk with Katy Boos, CEO and Founder of Remix Communications. Katy founded Remix Communications because she’s passionate about creating impactful thought leadership programs for her clients. Brainstorming compelling topics and narratives, Katy helps bring ideas to life on stage…

View more
April 17, 2023

It’s Time to Pollinate Your Pipeline to Get Business Blooming

Source: https://www.podbean.com/eau/pb-r5tq4-13e1111 Spring is in full bloom, thanks to the pollination by bees, butterflies, and birds. It’s a reminder that as solos we need to be in pollination mode all year long. Listen to today’s episode for tips and inspiration to grow your business development. Transcript Michelle Kane (00:02): Thank…

View more
April 10, 2023

Bias Check: Seeking Clarity in Communication

Source: https://www.podbean.com/eau/pb-5frr9-13d9aad As communicators we are always aware of making sure we are navigating our own inherent biases. The same is true as we counsel our clients. But in today’s society there is whole new layer where biases are being systematized and institutionalized. What does this mean for us as…

View more
April 3, 2023

Freedom, Finance, and Keeping Your Business Fit

Source: https://www.podbean.com/eau/pb-s3ae4-13cfafd With ongoing inflation, interest rate hikes, and the failures of Silicon Valley Bank and Signature Bank, we continue to navigate uncertain times. In this episode we talk about shoring up our communication with our clients and ways to work on your business development pipeline. Transcript Michelle Kane (00:02):…

View more
March 27, 2023

Getting Real About Disruption

Source: https://www.podbean.com/eau/pb-dujk2-13c5d7a Disruption feels like the normal state of life these days. From developments in the financial sector to feeling like AI has come crashing in, it’s a lot. But a time of disruption doesn’t have to be a negative experience. In today’s episode, we talk about how PR pros…

View more