Source: https://www.podbean.com/eau/pb-i6nry-142c341 One of our roles as PR practitioners is working with in-house marketing teams. Today’s episode was inspired by a recent article by Agility PR, 33 Comms Issues Keeping CMOs and Brand Managers Up at Night. Join us as we talk about their current pain points and how we…
Source: https://www.podbean.com/eau/pb-qmgtt-1423f0f AI, business development, pricing, the future of PR - all the latest trends. Oh, the things we get to talk about when we’re joined by Chip Griffin of the Small Agency Growth Alliance. Listen to this episode to get the latest scoop. Learn more about Chip and SAGA…
Source: https://www.podbean.com/eau/pb-rtnhn-141a1be Do you make it easy for clients to do business with you? Are your systems designed to communicate with ease? It all comes down to good customer service. There are times when that can be the thing that leads a prospect or client to choose you or the…
Source: https://www.podbean.com/eau/pb-gen3c-1412308 With media outlets shuttering and reporter beats expanding, getting our clients’ stories told continues to be a challenge. The good news is PR pros are resilient, creative, and smart. In this episode we talk about all the ways to navigate this wave of media madness with success! Transcript:…
Source: https://www.podbean.com/eau/pb-jy99u-14078f0 What’s the latest in one of our favorite topics, the future of work? Within corporate America, we are seeing a shift toward calling employees back into the office either on a full-time or hybrid basis. And then there’s the workforce itself. Some people like working remotely or on…
Source: https://www.podbean.com/eau/pb-nrx9f-13fcc40 Are you weary of people calling themselves PR professionals who seem to be storytelling their careers? The few who talk a good game, leaving a trail of disgruntled clients? In this episode we talk about ways PR practitioners – from those new to the profession to seasoned pros…
Source: https://www.podbean.com/eau/pb-m9vaw-13f45d6 The current state of the social media landscape is anything but stable. Twitter continues to devolve. TikTok is going strong, but will its use be banned in the United States? It’s a challenge to keep up with the changes in current channels and evaluate new options. In this…
Source: https://www.podbean.com/eau/pb-z9m4g-13e9023 you want to listen to this episode, where we talk with Katy Boos, CEO and Founder of Remix Communications. Katy founded Remix Communications because she’s passionate about creating impactful thought leadership programs for her clients. Brainstorming compelling topics and narratives, Katy helps bring ideas to life on stage…
Source: https://www.podbean.com/eau/pb-r5tq4-13e1111 Spring is in full bloom, thanks to the pollination by bees, butterflies, and birds. It’s a reminder that as solos we need to be in pollination mode all year long. Listen to today’s episode for tips and inspiration to grow your business development. Transcript Michelle Kane (00:02): Thank…
Source: https://www.podbean.com/eau/pb-5frr9-13d9aad As communicators we are always aware of making sure we are navigating our own inherent biases. The same is true as we counsel our clients. But in today’s society there is whole new layer where biases are being systematized and institutionalized. What does this mean for us as…
Source: https://www.podbean.com/eau/pb-s3ae4-13cfafd With ongoing inflation, interest rate hikes, and the failures of Silicon Valley Bank and Signature Bank, we continue to navigate uncertain times. In this episode we talk about shoring up our communication with our clients and ways to work on your business development pipeline. Transcript Michelle Kane (00:02):…
Source: https://www.podbean.com/eau/pb-dujk2-13c5d7a Disruption feels like the normal state of life these days. From developments in the financial sector to feeling like AI has come crashing in, it’s a lot. But a time of disruption doesn’t have to be a negative experience. In today’s episode, we talk about how PR pros…
Source: https://www.podbean.com/eau/pb-ktsxs-13bcd69 The Oscar season that just wrapped had us thinking about blockbusters and how the entertainment industry has had to adapt to find their audiences. PR pros are faced with this challenge, too. From the effectiveness of big, in-person events to finding out where our target audiences are spending…
Source: https://www.podbean.com/eau/pb-xdvj2-13b155d The proposal. That key to landing new business for public relations professional and the tool that we love to overthink and get just right. Solo PR Pros often work alone and wonder if the proposal has the right elements. Is it comprehensive enough to win business? Does the…
Source: https://www.podbean.com/eau/pb-pyv3z-13a8876 March is Women’s History Month and this year’s theme is Celebrating Women Who Tell Our Stories. That definitely hits the mark for PR pros. We’ve come a long way and yet there is so much more work to do as we strive for equity in this life.
Source: https://www.podbean.com/eau/pb-cqswr-139e975 Do you know who you are? As a Solo PR Pro, as a business. What are your strengths? How often do you talk about, and promote those strengths to your business community? A key way to protect your business through turbulent times is to ensure you’re taking the…
Source: https://www.podbean.com/eau/pb-gyda9-13956d6 Go, go, go! How’s that going for you? As PR pros, it’s in our nature to press forward and do all the things. But what is it doing to us? Today’s episode was inspired by an article in Inc.com by Kelly Main: I Unknowingly Traded Time Management for…
Source: https://www.podbean.com/eau/pb-qgccn-1388d1d ChatGPT, deep fake videos – AI is here. In today’s episode, we talk about how we can embrace this technology to enhance and expand our work as PR pros. Here is a link to our previous episode: The Battle Against Misinformation with Axel Ebermann - Episode 160
Source: https://www.podbean.com/eau/pb-mt3mw-137e4c0 It’s no secret that there is a lot of negativity in the world – all around us. As PR pros, we need to help our clients navigate through this time. We talk ways to do this – including PRSA’s initiative, Voices4Everyone.
Source: https://www.podbean.com/eau/pb-e54du-1374686 It’s a new year and what better time to take a fresh look at your business development. In today’s episode we discuss the opportunities we solos have and how to make the most of them.
Source: https://www.podbean.com/eau/pb-khxxy-136aeb7 It’s not a pleasant topic but as business owners we need to make sure we’re planning for the inevitable – death. Do you have plans in place for what happens to your business and your digital assets? In today’s episode, we talk about the importance of getting started,…
Source: https://www.podbean.com/eau/pb-3g6m3-1361b82 The recent system failure at Southwest Airlines is a nightmare we don’t wish on anyone. In today’s episode, we talk about how solos can help their clients prepare for these scenarios and what we can do to exceed customer expectations every day.
Source: https://www.podbean.com/eau/pb-66742-1355b00 It’s a new year and maybe you’re thinking of taking the leap and starting your own business as a solo communications professional or starting your own firm. In today’s episode we talk about what it takes, whether it’s right for you, and how to prepare for this new…
