Videos

Join That Solo Life co-hosts, Karen Swim and Michelle Kane as they celebrate their 100th episode!

Source: https://www.podbean.com/eau/pb-gawaq-102e453 Today’s episode was inspired by a recent blog post on Solo PR Pro by fellow solo, Maren Minchew: What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency. Partnering with agencies is a terrific way to strengthen your network…

Solo PR Pros can grow their business by strategically partnering with agencies. Join us today as we discuss the pros and cons and what you need to know to grow your business!

Source: https://www.podbean.com/eau/pb-y5w6s-1023a26 We’ve seen them, the articles that cycle through, declaring the end of outsourced PR. Is it true? Not according to this article from PR Newswire, stating that “80% of small businesses plan to outsource in 2021, citing the ability to save time, grow their business, and work with…

Is outsourcing PR dead? Will the post-pandemic world see this function disappear into the virtual halls of a remodeled corporate America?

Source: https://www.podbean.com/eau/pb-fgpwg-101917e This past week, we all learned of the Guilty verdict in the trial of Derek Chauvin for the murder of George Floyd. As with many major cultural events, brands and organizations began to weigh in via their social media channels. When these things happen should brands and organizations…

Over the past year, we have had significant events rock our world. Communicators have been tasked with being in a nearly constant state of crisis management as they help clients navigate what to say, how to say it and when to say it in these tricky times.

Source: https://www.podbean.com/eau/pb-kgwac-100e5ae Baseball season has returned! It’s great to see fans back in stands and those of us who follow the game know that having good pitching is the way to win games. <Insert obvious segue here.> Needless to say, pitching in PR is also the key to success for…

That Solo Life talks about pitching, the media landscape and more.

Source: https://www.podbean.com/eau/pb-dnjit-1003e4f As we were planning this week’s episode, we were nodding our heads in agreement with Ed Zitron’s take on a thread comparing working in PR to military combat. While working in PR has its stressful moments, it is certainly not the same as going to war. We PR…

On today's episode we will chat about an unfortunate study that compared PR to being in the military. While we are not in combat we sometimes face opposition especially when roles change in existing client companies.

Source: https://www.podbean.com/eau/pb-wfdu6-ff955a Today we’re catching up on all things social media. Clubhouse, currently exclusive to iOS users, is going to soon have competition from Facebook and Instagram. Listen to find out the latest in the world of social media. What is your favorite social media channel for PR? Share with…

It's tough for busy Solo PR Pros to keep up with all of the changes, so we've done the work for you. Today, we recap some of the big recent changes so that you stay in the know.

Source: https://www.podbean.com/eau/pb-vjun4-fef1e9 In today’s episode we talk about spending wisely – our money and our time – to help our businesses grow. This can mean paying for advertising but it can also mean spending money on automation or outsourcing to free up our time to focus on business development. What…

Solo PR Pros and small businesses keep a tight rein on spending. As a small shop you want to manage your dollars to be able to ride out the ups and downs. However, managing too tightly can actually limit your ability to grow.

Source: https://www.podbean.com/eau/pb-3ysfr-fe49c0 Since we just celebrated St. Patrick’s Day, we decided to devote this episode to getting lucky in business. As the saying goes, “You make your own luck.” Solos should always be in business development mode. That could mean keeping a consistent online presence, attending events (online or in-person),…

What's luck got to do with it? On this St. Patrick's Day we are discussing how to create your own luck in business.

Source: https://www.podbean.com/eau/pb-kqj8f-fd7439 In this episode, we discuss the PRO Act, the federal version of California’s recent AB5 legislation. While there are many positive aspects to this bill, it holds serious implications for those of us working as independent contractors. Even if your solo business runs as a corporation, the ABC…

In this episode, we talk about "that interview" and what PR pros can learn from it.

Source: https://www.podbean.com/eau/pb-f5d3v-fcc10a March is Women’s History Month, so in today’s episode we have a conversation ranging from women in PR and the gender pay gap to diversity. Join us as we reflect on the progress we have made and discuss the work that still must be done. Thoughts? Share with…

Source: https://www.podbean.com/eau/pb-sj8vj-fbff51 Too many words. Do you ever catch yourself muttering this? Communication can easily lose its impact – and miss making the intended point – when the writer or speaker go on and on. It’s not that the information is incorrect but the impact of the message is diluted.…

Source: https://www.podbean.com/eau/pb-trqqy-fb3612 Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands…

Source: https://www.podbean.com/eau/pb-sbphg-fa8cee Today we welcome Kami Watson Huyse, APR to the That Solo Life podcast. Kami is the CEO and Founder of Zoetica Media, a digital marketing and public relations agency connecting clients with communities that matter most to them and delivering measurable results. Kami is a PR veteran who…

Replay of What the Wikipedia Webinar with featured guest, Josh Greene, CEO of The Mather Group, LLC.