Videos

Replay of What the Wikipedia Webinar with featured guest, Josh Greene, CEO of The Mather Group, LLC.

Source: https://www.podbean.com/eau/pb-eu465-f9d28c Did you know that Wikipedia is the second most visited website in the United States? We’ll learn about that and so much more in today’s episode, thanks to our guest, Josh Greene of The Mather Group. Josh is the author of Wikipedia for Business: Supercharge Your Business and…

Part of the appeal of working as a solo is the ability to create our own schedules. Of course, we remain available to our clients. But we also get to structure our workflow and our day-to-day in a way that works best for us, results in the best outcomes f

Source: https://www.podbean.com/eau/pb-qysau-f85488 “If you have the opportunity to do amazing things in your life, bring someone with you.” Simon Sinek We recorded this episode not long before the Inauguration of the 46th President of the United States and the first woman Vice President. So we’re keeping it short and sweet.…

Source: https://www.podbean.com/eau/pb-56d4b-f7ac8e Here we are, in 2021 – now what? We are thrilled to be joined by Chip Griffin, founder and CEO of the Small Agency Growth Alliance (SAGA) who shares his wisdom on preparing for change and creating a sustainable business in 2021 and beyond. What are your business…

Source: https://www.podbean.com/eau/pb-wmxez-f70dad The arrival of the pandemic early in 2020 threw us into survival mode for most of the year. As the year progressed, we learned how to operate within this “now normal.” This episode is all about resetting your intentions for your business in 2021. Be bold and don’t…

Source: https://www.podbean.com/eau/pb-xfbrg-f65f0b Happy New Year! So, are you ready to propose? No, we haven’t watched too many Hallmark Christmas movies or episodes of The Bachelorette. It's a new year and we’re talking proposals for new business. What should you include? How long should they be? When should you present your…

Source: https://www.podbean.com/eau/pb-q7pat-f5cedb Client reporting. Do you loathe it or love it? In today’s episode, we talk about how reporting can be a terrific client engagement tool, not just a list of “here’s what we did.” How do you issue your client reports? Share with us at soloprpro.com.

Source: https://www.podbean.com/eau/pb-fhcvi-f569d3 We’re in the holiday zone, those last two weeks of the year where you’re wrapping up loose ends before a few days, maybe even a week, off. It’s the perfect time to talk about lessons learned in 2020. What are your takeaways from 2020? Tell us at soloprpro.com.

Source: https://www.podbean.com/eau/pb-dzghw-f4cac6 Today’s episode was inspired by an article from Mark Schaefer, Why 2021 Will Be the Most Important Year in the History of Marketing. We know that just because the calendar turns the page to 2021, it doesn’t mean our 2020 problems will be over. At the same time,…

Source: https://www.podbean.com/eau/pb-j8qui-f41d14 Inspired by the infamous post-election press conference held at Four Seasons Total Landscaping in Philadelphia, the Fraud Street Run was established as an unofficial, untimed event by friends and runners Jeff Lyons and Chip Chantry, who also co-host the Junk Miles with Chip and Jeff running podcast. Why?…

Source: https://www.podbean.com/eau/pb-j7fte-f37e0a That last bite of pumpkin pie has settled in our bellies. It’s time to think about holiday gifts for clients. What to do in a pandemic, when teams are working from home? How can you best spread the holiday cheer to show your clients you are grateful for…

Source: https://www.podbean.com/eau/pb-8fvz4-f2db7e Nothing is normal right now. And that is okay. The spread of COVID-19 pandemic continues to escalate, which we take very seriously. At the same time, outside of taking precautions for our personal safety and for the safety of those around us, we have no control over what…

Source: https://www.podbean.com/eau/pb-xg5jb-f23744 What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference. The Four Seasons Total Landscaping team has been handling this newfound…

Source: https://www.podbean.com/eau/pb-2gjad-ed294a We’ve touched on the role of the self-employed professional in the workforce in the past, addressing California’s AB-5 legislation. It is in the news again with a proposed rule from the Department of Labor that would define who is an “independent contractor.” To a large extent public sector,…

Source: https://www.podbean.com/eau/pb-dn5vm-ec27a5 Today we are joined by fellow Solo PR Pro, Dan Farkas, who joins us to discuss his newest endeavor, Pass PR. Pass PR is customized education to help people accelerate their communication skills. Whether you are a new graduate, a seasoned pro, or a professional starting your own…

Source: https://www.podbean.com/eau/pb-7at4q-eb2f9f Keeping up with professional development in a COVID-19 world is a challenge, especially with in-person events either cancelled or held virtually. Screen fatigue is real, so we need to create ways to stay sharp. In today’s episode we talk about how creating community can fit the bill. Whether…

Source: https://www.podbean.com/eau/pb-jgvg4-e95672 We covered boundaries in an earlier episode but we also know creating and keeping good boundaries is an ongoing work in progress. We need that gentle reminder – whether it’s scope creep or establishing limits on accessibility (especially in our current work from home era) – that boundaries…

Source: https://www.podbean.com/eau/pb-rjmma-e826bc When was the last time you reviewed your progress in achieving your goals? Are those goals still in line with what you would like to achieve personally and professionally, or do your goals need to be updated? In today’s episode, we talk about reviewing our progress, about getting…

Source: https://www.podbean.com/eau/pb-9sf9d-e72802 Today’s episode was inspired by an article in Psychology Today by Nick Hobson, Ph.D., How Rituals Alter the Brain to Help Us Perform Better. Rituals can be grounding and comforting. They can also prepare us for performance. Dr. Hobson explains that rituals help us to reduce anxiety associated…

Source: https://www.podbean.com/eau/pb-awpq4-e61581 We are in the sixth month of the COVID-19 pandemic, and we know that you as a communicator and the audiences you serve are tired. And yet, we need to continue crafting and sharing messaging effectively, to cut through the (sometimes subconscious) inclination of our audience to tune…

Source: https://www.podbean.com/eau/pb-8gccs-e533f4 Today’s episode was inspired by Nicole Schuman’s recent article in PR News, The Top Communications Clichés and How to Avoid Them. As communicators, we need to craft messaging that is authentic to those we are writing for and to make sure we are always reviewing our work with…

Source: https://www.podbean.com/eau/pb-3zpc7-e467ff It’s midsummer and we’re living through a pandemic, so on this week’s episode we’re taking a stress break. It’s important – with looming uncertainty about the school year, work, vacation (vacation?) – to take the time to find calm for ourselves and to seek out what makes us…

Source: https://www.podbean.com/eau/pb-av8np-e3b9aa Fundamentally, what we do as communications professionals does not change. What does change is the way we do it. Is it time to change our approach to our work, our methods, and our tactics, given the state of current events? Now is an ideal time to reexamine and…