Source: https://www.podbean.com/eau/pb-phraf-d2c868 L-O-V-E – Love! Since this episode falls near Valentine’s Day we decided to talk about the ways you love your work, your business, your solo life! 2020 had already presented its own challenges -- AB5 and its Federal counterpart the PROAct, it’s an election year, and more. Join…
Source: https://www.podbean.com/eau/pb-a887r-d1f7ea PR Pros, marketers, creatives, we know that much of our work requires “energy out” behavior. To stay mentally and physically healthy, we need to take the time to replenish bodies and minds. It’s easy for negative thoughts to take hold if you are physically or mentally run down.…
More than ever PR pros must be able to show not tell clients the value of PR. We discuss the importance of learning how to have conversations that show the ROI of PR along with tools that will help you polish your skill set.
Today we talk about the economy and whether or not it affects your plans to launch a business and what any business can do to safeguard against the impact of a downturn.
Solo PR Pro webinar recording. Jeffrey Henning, PRC presented, "How to Leverage the Evolving Research Industry." In this webinar, Henning discussed how public relations pros can use data and research in their client work. He presented best practices, insights from their media surveys and tips on how to optimize your…
Source: https://www.podbean.com/eau/pb-7x6yg-d0f168 Working for yourself is great, with many items in the “pro” column. Two of the potential challenges for many solo practitioners? Asking for client feedback and reviewing ourselves. In today’s episode, we discuss several ways to solicit this information from clients and put systems in place to measure…
Client relationships aren’t forever. In this video we talk about those losses and how you can manage them. Visit soloprpro.com for more free resources!
Today we answer two common questions from new solos- how do I bill and what is the best way to collect payment. Don't forget to visit http://soloprpro.com for even more resources, tips and advice!
For the Solo PR Pro time is money, and it is important to manage it wisely. Today, we share a few tips (and tools) to help minimize distractions and optimize your time. Tools mentioned in video: Gmelius YesWare Additional Resources: http://soloprpro.com/ultimate-guide-to-productivity-tools/ https://soloprpro.com/tag/productivity/ https://soloprpro.com/tag/productivity/
The value of a client goes beyond dollars and cents. It is important for solo PR pros to look at the whole picture in order to have a healthy roster of high value clients. Additional resources on this topic: https://soloprpro.com/say-good-bye-to-bad-clients/ https://soloprpro.com/spotting-a-problem-client-before-its-too-late/
We discuss why it is important to define your scope of work and how to manage it with the client. Join Solo PR Pro Premium and download the PRO only resource on this topic: https://soloprpro.com/pro-download-scope-of-work/
In this video we talk about prequalifying prospective clients and the benefits to both you and the client. Visit https://soloprpro.com/not-all-clients-are-worth-pursuing-how-to-pre-qualify-prospects/ to read more on this topic.
Source: https://www.podbean.com/eau/pb-kta4z-cffc11 In this episode of That Solo Life we give an update on how California Assembly Bill 5 (AB 5) is already penalizing solo entrepreneurs, independent workers, and small business owners and what you can do to prepare should similar legislation come your way. Then we switch gears to…
Today we share how subcontracting - as a subcontractor and utilizing subcontractors - can benefit your business.
Today’s quick tip is all about systems. We discuss why it is important to document your processes and procedures.
In today’s episode we talk about your technology needs when you are launching your business.
We are discussing Califonia Assembly Bill 5 which took effect on January 1, 2020. We discuss the bill, the impact it’s having and why every solo PR pro should do their homework.
Most clients will pay on time but you need to be prepared for those that do not. Today we cover how to minimize the risk of late payments or worst, not being paid at all.
In this episode of launching your business we talk about one of the most common challenges/questions that new Solo PR Pros have- where do you find business.
Source: https://www.podbean.com/eau/pb-8qtq5-ceff0d 2020 is here. What do you want to achieve over the next 12 months? How will you get there? In today’s episode we discuss the importance of setting personal and professional goals and the many methods of achieving those goals. What are your goals? How do you keep…
During the proposal process don’t miss out on the opportunity to close the deal before you put it in writing. Additional resources: https://soloprpro.com/they-said-yes-what-to-include-in-your-pr-proposal-to-get-them-to-say-yes/
In today’s video we talk about the tools you need to launch your solo business. For more tips and resources visit soloprpro.com
In this episode of the Launching Your Business series, we will learn how to reverse engineer our prospecting Begin with who you want to work with and work backwards.
