Videos

Source: https://www.podbean.com/eau/pb-xg5jb-f23744 What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference. The Four Seasons Total Landscaping team has been handling this newfound…

Source: https://www.podbean.com/eau/pb-2gjad-ed294a We’ve touched on the role of the self-employed professional in the workforce in the past, addressing California’s AB-5 legislation. It is in the news again with a proposed rule from the Department of Labor that would define who is an “independent contractor.” To a large extent public sector,…

Source: https://www.podbean.com/eau/pb-dn5vm-ec27a5 Today we are joined by fellow Solo PR Pro, Dan Farkas, who joins us to discuss his newest endeavor, Pass PR. Pass PR is customized education to help people accelerate their communication skills. Whether you are a new graduate, a seasoned pro, or a professional starting your own…

Source: https://www.podbean.com/eau/pb-7at4q-eb2f9f Keeping up with professional development in a COVID-19 world is a challenge, especially with in-person events either cancelled or held virtually. Screen fatigue is real, so we need to create ways to stay sharp. In today’s episode we talk about how creating community can fit the bill. Whether…

Source: https://www.podbean.com/eau/pb-jgvg4-e95672 We covered boundaries in an earlier episode but we also know creating and keeping good boundaries is an ongoing work in progress. We need that gentle reminder – whether it’s scope creep or establishing limits on accessibility (especially in our current work from home era) – that boundaries…

Source: https://www.podbean.com/eau/pb-rjmma-e826bc When was the last time you reviewed your progress in achieving your goals? Are those goals still in line with what you would like to achieve personally and professionally, or do your goals need to be updated? In today’s episode, we talk about reviewing our progress, about getting…

Source: https://www.podbean.com/eau/pb-9sf9d-e72802 Today’s episode was inspired by an article in Psychology Today by Nick Hobson, Ph.D., How Rituals Alter the Brain to Help Us Perform Better. Rituals can be grounding and comforting. They can also prepare us for performance. Dr. Hobson explains that rituals help us to reduce anxiety associated…

Source: https://www.podbean.com/eau/pb-awpq4-e61581 We are in the sixth month of the COVID-19 pandemic, and we know that you as a communicator and the audiences you serve are tired. And yet, we need to continue crafting and sharing messaging effectively, to cut through the (sometimes subconscious) inclination of our audience to tune…

Source: https://www.podbean.com/eau/pb-8gccs-e533f4 Today’s episode was inspired by Nicole Schuman’s recent article in PR News, The Top Communications Clichés and How to Avoid Them. As communicators, we need to craft messaging that is authentic to those we are writing for and to make sure we are always reviewing our work with…

Source: https://www.podbean.com/eau/pb-3zpc7-e467ff It’s midsummer and we’re living through a pandemic, so on this week’s episode we’re taking a stress break. It’s important – with looming uncertainty about the school year, work, vacation (vacation?) – to take the time to find calm for ourselves and to seek out what makes us…

Source: https://www.podbean.com/eau/pb-av8np-e3b9aa Fundamentally, what we do as communications professionals does not change. What does change is the way we do it. Is it time to change our approach to our work, our methods, and our tactics, given the state of current events? Now is an ideal time to reexamine and…

Source: https://www.podbean.com/eau/pb-qab2y-e2c959 Everyone is dealing with a lot these days. A LOT. Work life is different, home life is different. While it seems like this COVID-19 era will go on, we know from past pandemics that this is only temporary. That’s why in this episode we refer to this time…

Source: https://www.podbean.com/eau/pb-m5wrp-e20392 You did it! You’ve made it through the first half of 2020. Sit for a moment. Exhale. Congratulate yourself! This year has been challenging on so many levels, all at once. In this episode we talk about how to head into the second half of 2020 with hope,…

Source: https://www.podbean.com/eau/pb-fb5qr-e16887 Conferences are among the many in-person experiences facing challenges thanks to COVID-19. Conferences can still bring value, even when they cannot take place in person. As with many situations we are dealing with during the COVID-19 pandemic, conference planners have an opportunity to invent new ways for attendees…

Source: https://www.podbean.com/eau/pb-3xq54-e0719d Setting proper boundaries is crucial, especially for communications professionals. As solos, we have the freedom to work whenever we like but that does not mean, outside of the requirements of certain projects, that we are on call and available 24/7. We need time to replenish our minds and…

Source: https://www.podbean.com/eau/pb-q2pzf-dfa692 An incredible social justice movement has risen following the devastating murder of George Floyd. As PR pros, we craft messaging all the time for clients. Our challenge now is to provide the traditional strategic guidance and crisis preparation while also having those hard conversations about what is happening.…

Source: https://www.podbean.com/eau/pb-ctp9v-def5ef Did you know that an estimated $140 billion remains available in the Payroll Protection Program (PPP)? Or that you can apply even if you operate as a sole proprietor? We did not know this, which is why we are glad that Brent Thompson, CPA, CMA, CGMA of Canon…

Source: https://www.podbean.com/eau/pb-qpykj-de253b Newsroom layoffs, disagreements about wearing masks, concern over how and when to reopen businesses – it continues to be a stressful time. As professional communicators, how can we make sure our communication is clear, purposeful, and positive, rising above the chatter? How can we use this time to…

Source: https://www.podbean.com/eau/pb-hwver-dd6619 As we enter the third month of varying degrees of sheltering in place due to COVID-19, we are checking in with our friends and colleagues who are working from home as a result of this situation. Inspired by this article from The Atlantic, we wonder how will a…

Source: https://www.podbean.com/eau/pb-t6gwy-dc986e How’s your support system? During this time of COVID-19 it’s more important than ever to cultivate your existing network and seek to grow it in authentic and meaningful ways. This is the perfect time to reflect remember how much we gain from connecting with others. We have this…

Source: https://www.podbean.com/eau/pb-vq7ib-dbe877 We PR pros love a good tech tool. Don’t you? We are fans of any platform or app that can help us work more efficiently so today we discuss some of our current favorites: Social Media Management Loomly Post Planner Hootsuite Facebook Creator Studio Transcription Temi.com Otter Screen…

Source: https://www.podbean.com/eau/pb-8tsia-db2ec0 With so many options for your business to have a presence online – Facebook, LinkedIn, Medium, Twitter, Alignable, and more – do you really need a website? We say, “Yes!” A website is the online presence that you own – you pay for the domain name registration and…

Source: https://www.podbean.com/eau/pb-gcu57-da5562 We are still in the midst of the COVID-19 crisis but we are at the point where we are starting to think about re-entry from quarantine. “Normal” is still a long way off so our responsibility as communications professionals is to guide our clients through this and to…

Source: https://www.podbean.com/eau/pb-dnna2-d99d02 As PR Pros, we’re used to managing crises. But COVID-19 is a crisis like no other, upending so much in our work and personal lives. How do we make sure we’re providing the leadership our clients, colleagues, and peers need from us while also practicing the self-care we…