Source: https://www.podbean.com/eau/pb-m5wrp-e20392 You did it! You’ve made it through the first half of 2020. Sit for a moment. Exhale. Congratulate yourself! This year has been challenging on so many levels, all at once. In this episode we talk about how to head into the second half of 2020 with hope,…
Source: https://www.podbean.com/eau/pb-fb5qr-e16887 Conferences are among the many in-person experiences facing challenges thanks to COVID-19. Conferences can still bring value, even when they cannot take place in person. As with many situations we are dealing with during the COVID-19 pandemic, conference planners have an opportunity to invent new ways for attendees…
Source: https://www.podbean.com/eau/pb-3xq54-e0719d Setting proper boundaries is crucial, especially for communications professionals. As solos, we have the freedom to work whenever we like but that does not mean, outside of the requirements of certain projects, that we are on call and available 24/7. We need time to replenish our minds and…
Source: https://www.podbean.com/eau/pb-q2pzf-dfa692 An incredible social justice movement has risen following the devastating murder of George Floyd. As PR pros, we craft messaging all the time for clients. Our challenge now is to provide the traditional strategic guidance and crisis preparation while also having those hard conversations about what is happening.…
Source: https://www.podbean.com/eau/pb-ctp9v-def5ef Did you know that an estimated $140 billion remains available in the Payroll Protection Program (PPP)? Or that you can apply even if you operate as a sole proprietor? We did not know this, which is why we are glad that Brent Thompson, CPA, CMA, CGMA of Canon…
Source: https://www.podbean.com/eau/pb-qpykj-de253b Newsroom layoffs, disagreements about wearing masks, concern over how and when to reopen businesses – it continues to be a stressful time. As professional communicators, how can we make sure our communication is clear, purposeful, and positive, rising above the chatter? How can we use this time to…
Source: https://www.podbean.com/eau/pb-hwver-dd6619 As we enter the third month of varying degrees of sheltering in place due to COVID-19, we are checking in with our friends and colleagues who are working from home as a result of this situation. Inspired by this article from The Atlantic, we wonder how will a…
Source: https://www.podbean.com/eau/pb-t6gwy-dc986e How’s your support system? During this time of COVID-19 it’s more important than ever to cultivate your existing network and seek to grow it in authentic and meaningful ways. This is the perfect time to reflect remember how much we gain from connecting with others. We have this…
Source: https://www.podbean.com/eau/pb-vq7ib-dbe877 We PR pros love a good tech tool. Don’t you? We are fans of any platform or app that can help us work more efficiently so today we discuss some of our current favorites: Social Media Management Loomly Post Planner Hootsuite Facebook Creator Studio Transcription Temi.com Otter Screen…
Source: https://www.podbean.com/eau/pb-8tsia-db2ec0 With so many options for your business to have a presence online – Facebook, LinkedIn, Medium, Twitter, Alignable, and more – do you really need a website? We say, “Yes!” A website is the online presence that you own – you pay for the domain name registration and…
Source: https://www.podbean.com/eau/pb-gcu57-da5562 We are still in the midst of the COVID-19 crisis but we are at the point where we are starting to think about re-entry from quarantine. “Normal” is still a long way off so our responsibility as communications professionals is to guide our clients through this and to…
Source: https://www.podbean.com/eau/pb-dnna2-d99d02 As PR Pros, we’re used to managing crises. But COVID-19 is a crisis like no other, upending so much in our work and personal lives. How do we make sure we’re providing the leadership our clients, colleagues, and peers need from us while also practicing the self-care we…
Source: https://www.podbean.com/eau/pb-qvwzh-d8ed12 In today’s episode of That Solo Life, we discuss the various financial resources available to solos and small businesses with the CARES Act, including the Paycheck Protection Program, EIDL, Bridge Express Loans, and other programs from the SBA, and the expansion of unemployment compensation to include the self-employed.…
Source: https://www.podbean.com/eau/pb-fpiv3-d83a33 In today’s episode of That Solo Life, we want to know: How are you? Really. How are you doing? Life is a lot these days with the emotion and uncertainty around the COVID-19 crisis. Economic relief is starting to become available. If you haven’t had a chance, visit…
Source: https://www.podbean.com/eau/pb-tbs99-d76e6d In today’s episode of That Solo Life, we are checking in with YOU! We hope you are well and enjoy this conversation about the ongoing effects of COVID-19 on our business lives, our personal lives, and the world. From the relief available for independent contractors and the self-employed…
In this Solo PR Pro webinar, Chip Griffin, Founder of Agency Leadership Advisors answers your questions about how your business can weather the coronavirus crisis and find new opportunities for growth. While many unknowns exist, there are things that you can do now to better position your business for the…
Source: https://www.podbean.com/eau/pb-za57p-d639ec The arrival of COVID-19 has brought with it unique challenges for the business world and our communities across the globe. What does this mean for our businesses? For the normality of our lives? As of the recording of this podcast (on Wednesday, March 11, 2020), we are in…
Source: https://www.podbean.com/eau/pb-puj6n-d5171c Let’s circle back and level-set to reach the business-critical ask. What? Right. Corporate speak. Why do corporations speak the way they do? Two recent articles, which we've been discussing in the Solo PR Pro Members' Facebook Group, brought this to mind: Molly Young, Vulture.com: Garbage Language Why Do…
Source: https://www.podbean.com/eau/pb-pfcw8-d5095d From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. It’s important to remember: Don’t be deterred if you can’t afford an expensive conference right away. There are many smaller,…
Source: https://www.podbean.com/eau/pb-zy2gc-d47a34 As communications professionals our workdays are full of decisions. From making decisions in the best interests of our clients to making decisions about our businesses, some days there is little bandwidth left over for the simplest of choices, like what to eat for lunch or what to wear…
Source: https://www.podbean.com/eau/pb-ma54e-d3ca88 Today, we are thrilled to have as our guest Gene Zaino, founder and executive chairman of MBO Partners, a company he launched to reinvent the way independent consultants and organizations work together. Gene is a nationally-recognized expert in the next way of working and he joins us today…
Source: https://www.podbean.com/eau/pb-phraf-d2c868 L-O-V-E – Love! Since this episode falls near Valentine’s Day we decided to talk about the ways you love your work, your business, your solo life! 2020 had already presented its own challenges -- AB5 and its Federal counterpart the PROAct, it’s an election year, and more. Join…
Source: https://www.podbean.com/eau/pb-a887r-d1f7ea PR Pros, marketers, creatives, we know that much of our work requires “energy out” behavior. To stay mentally and physically healthy, we need to take the time to replenish bodies and minds. It’s easy for negative thoughts to take hold if you are physically or mentally run down.…
More than ever PR pros must be able to show not tell clients the value of PR. We discuss the importance of learning how to have conversations that show the ROI of PR along with tools that will help you polish your skill set.