Videos

It's tough for busy Solo PR Pros to keep up with all of the changes, so we've done the work for you. Today, we recap some of the big recent changes so that you stay in the know.

Source: https://www.podbean.com/eau/pb-vjun4-fef1e9 In today’s episode we talk about spending wisely – our money and our time – to help our businesses grow. This can mean paying for advertising but it can also mean spending money on automation or outsourcing to free up our time to focus on business development. What…

Solo PR Pros and small businesses keep a tight rein on spending. As a small shop you want to manage your dollars to be able to ride out the ups and downs. However, managing too tightly can actually limit your ability to grow.

Source: https://www.podbean.com/eau/pb-3ysfr-fe49c0 Since we just celebrated St. Patrick’s Day, we decided to devote this episode to getting lucky in business. As the saying goes, “You make your own luck.” Solos should always be in business development mode. That could mean keeping a consistent online presence, attending events (online or in-person),…

What's luck got to do with it? On this St. Patrick's Day we are discussing how to create your own luck in business.

Source: https://www.podbean.com/eau/pb-kqj8f-fd7439 In this episode, we discuss the PRO Act, the federal version of California’s recent AB5 legislation. While there are many positive aspects to this bill, it holds serious implications for those of us working as independent contractors. Even if your solo business runs as a corporation, the ABC…

In this episode, we talk about "that interview" and what PR pros can learn from it.

Source: https://www.podbean.com/eau/pb-f5d3v-fcc10a March is Women’s History Month, so in today’s episode we have a conversation ranging from women in PR and the gender pay gap to diversity. Join us as we reflect on the progress we have made and discuss the work that still must be done. Thoughts? Share with…

Source: https://www.podbean.com/eau/pb-sj8vj-fbff51 Too many words. Do you ever catch yourself muttering this? Communication can easily lose its impact – and miss making the intended point – when the writer or speaker go on and on. It’s not that the information is incorrect but the impact of the message is diluted.…

Source: https://www.podbean.com/eau/pb-trqqy-fb3612 Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands…

Source: https://www.podbean.com/eau/pb-sbphg-fa8cee Today we welcome Kami Watson Huyse, APR to the That Solo Life podcast. Kami is the CEO and Founder of Zoetica Media, a digital marketing and public relations agency connecting clients with communities that matter most to them and delivering measurable results. Kami is a PR veteran who…

Replay of What the Wikipedia Webinar with featured guest, Josh Greene, CEO of The Mather Group, LLC.

Source: https://www.podbean.com/eau/pb-eu465-f9d28c Did you know that Wikipedia is the second most visited website in the United States? We’ll learn about that and so much more in today’s episode, thanks to our guest, Josh Greene of The Mather Group. Josh is the author of Wikipedia for Business: Supercharge Your Business and…

Part of the appeal of working as a solo is the ability to create our own schedules. Of course, we remain available to our clients. But we also get to structure our workflow and our day-to-day in a way that works best for us, results in the best outcomes f

Source: https://www.podbean.com/eau/pb-qysau-f85488 “If you have the opportunity to do amazing things in your life, bring someone with you.” Simon Sinek We recorded this episode not long before the Inauguration of the 46th President of the United States and the first woman Vice President. So we’re keeping it short and sweet.…

Source: https://www.podbean.com/eau/pb-56d4b-f7ac8e Here we are, in 2021 – now what? We are thrilled to be joined by Chip Griffin, founder and CEO of the Small Agency Growth Alliance (SAGA) who shares his wisdom on preparing for change and creating a sustainable business in 2021 and beyond. What are your business…

Source: https://www.podbean.com/eau/pb-wmxez-f70dad The arrival of the pandemic early in 2020 threw us into survival mode for most of the year. As the year progressed, we learned how to operate within this “now normal.” This episode is all about resetting your intentions for your business in 2021. Be bold and don’t…

Source: https://www.podbean.com/eau/pb-xfbrg-f65f0b Happy New Year! So, are you ready to propose? No, we haven’t watched too many Hallmark Christmas movies or episodes of The Bachelorette. It's a new year and we’re talking proposals for new business. What should you include? How long should they be? When should you present your…

Source: https://www.podbean.com/eau/pb-q7pat-f5cedb Client reporting. Do you loathe it or love it? In today’s episode, we talk about how reporting can be a terrific client engagement tool, not just a list of “here’s what we did.” How do you issue your client reports? Share with us at soloprpro.com.

Source: https://www.podbean.com/eau/pb-fhcvi-f569d3 We’re in the holiday zone, those last two weeks of the year where you’re wrapping up loose ends before a few days, maybe even a week, off. It’s the perfect time to talk about lessons learned in 2020. What are your takeaways from 2020? Tell us at soloprpro.com.

Source: https://www.podbean.com/eau/pb-dzghw-f4cac6 Today’s episode was inspired by an article from Mark Schaefer, Why 2021 Will Be the Most Important Year in the History of Marketing. We know that just because the calendar turns the page to 2021, it doesn’t mean our 2020 problems will be over. At the same time,…

Source: https://www.podbean.com/eau/pb-j8qui-f41d14 Inspired by the infamous post-election press conference held at Four Seasons Total Landscaping in Philadelphia, the Fraud Street Run was established as an unofficial, untimed event by friends and runners Jeff Lyons and Chip Chantry, who also co-host the Junk Miles with Chip and Jeff running podcast. Why?…

Source: https://www.podbean.com/eau/pb-j7fte-f37e0a That last bite of pumpkin pie has settled in our bellies. It’s time to think about holiday gifts for clients. What to do in a pandemic, when teams are working from home? How can you best spread the holiday cheer to show your clients you are grateful for…

Source: https://www.podbean.com/eau/pb-8fvz4-f2db7e Nothing is normal right now. And that is okay. The spread of COVID-19 pandemic continues to escalate, which we take very seriously. At the same time, outside of taking precautions for our personal safety and for the safety of those around us, we have no control over what…