Videos

Today’s quick tip is all about systems. We discuss why it is important to document your processes and procedures.

In today’s episode we talk about your technology needs when you are launching your business.

We are discussing Califonia Assembly Bill 5 which took effect on January 1, 2020. We discuss the bill, the impact it’s having and why every solo PR pro should do their homework.

Most clients will pay on time but you need to be prepared for those that do not. Today we cover how to minimize the risk of late payments or worst, not being paid at all.

In this episode of launching your business we talk about one of the most common challenges/questions that new Solo PR Pros have- where do you find business.

Source: https://www.podbean.com/eau/pb-8qtq5-ceff0d 2020 is here. What do you want to achieve over the next 12 months? How will you get there? In today’s episode we discuss the importance of setting personal and professional goals and the many methods of achieving those goals. What are your goals? How do you keep…

During the proposal process don’t miss out on the opportunity to close the deal before you put it in writing. Additional resources: https://soloprpro.com/they-said-yes-what-to-include-in-your-pr-proposal-to-get-them-to-say-yes/

In today’s video we talk about the tools you need to launch your solo business. For more tips and resources visit soloprpro.com

In this episode of the Launching Your Business series, we will learn how to reverse engineer our prospecting Begin with who you want to work with and work backwards.

When is the right time to start your busines? We discuss the right timing for your launch and the practical steps you need to take.

We asked Solo PR Pros for the advice that they would give to new business owners. In this episodecwe share the common themes.

This month we have been sharing a series of quick tips to help you start your Solo PR business. Today, we are talking about rate setting. Please visit soloprpro.com for even more free resources and tips.

In this episode of the Launching Your Business series we talk about where you will physically work. You do not need to rent office space or buy a lot of equipment but you do need to have a designated work space in an environment that fits your work style.

Source: https://www.podbean.com/eau/pb-bzern-cdbf0e It’s a new year, the perfect time to look at what’s ahead and that’s just what the USC Annenberg Center for Public Relations has done with their newly-released piece, The Top Public Relations Career Trends of 2020. From the growing importance of data and analytics in PR to…

Today, we cover quick tips on planning your business and your content so that you have a strong foundation for launch.

In this installment of the Launching Your Business series we talk about business development and ways you can start to prepare how you will fill your pipeline.

As you are planning your business launch, there are two important people you need on your team - an accountant and an attorney.

In this second installment of Launching Your Business, we cover TWO mistakes to avoid when starting.

Is 2020 the year that you will start your business? In this Launching Your Business Series we will share tips that will help you to start your Solo PR Pro business. In the first video, we talk about the things that you need to focus on as you launch.

Source: https://www.podbean.com/eau/pb-5i27g-cc77e6 As we close out the year, no, wait, the DECADE, we take a moment to reflect on the past year, talk about ways Solos celebrate the holidays (Oh yes, here is the link to the BBC’s self-employed holiday party video.), and how to reset and recharge for 2020.…

Source: https://www.podbean.com/eau/pb-yrp62-cb8b56 Hard to believe, but 2019 will soon come to a close. What does that mean for your business as you strive to end the year strong? From bookkeeping to budget projections, strategy to business development, we discuss ways to both close out the year with clarity and prepare…

Source: https://www.podbean.com/eau/pb-hh66w-cad668 In today's episode of That Solo Life we're joined by Caitlin Copple Masingill, the founder and president of Full Swing Public Relations, a micro-agency that helps women leaders to shape and share their stories. Today she shares how her business has flourished by targeting a niche that aligns…

Source: https://www.podbean.com/eau/pb-6napf-c98e64 The holidays are here and, just like Santa, PR Pros are checking their lists and checking them twice. If you purchase client gifts (and know that it is ok if you don’t), listen to this episode where we discuss our favorite ways to show our clients our appreciation…

Source: https://www.podbean.com/eau/pb-jgniq-c8cb31 As solo business owners, Karen and Michelle are grateful for a landscape and technology that allows for making a living as Michelle puts it, “with Wi-Fi and a dream.” In this episode of That Solo Life, Karen and Michelle focus on this week of the Thanksgiving holiday with…