Source: https://www.podbean.com/eau/pb-bzern-cdbf0e It’s a new year, the perfect time to look at what’s ahead and that’s just what the USC Annenberg Center for Public Relations has done with their newly-released piece, The Top Public Relations Career Trends of 2020. From the growing importance of data and analytics in PR to…
Today, we cover quick tips on planning your business and your content so that you have a strong foundation for launch.
In this installment of the Launching Your Business series we talk about business development and ways you can start to prepare how you will fill your pipeline.
As you are planning your business launch, there are two important people you need on your team - an accountant and an attorney.
In this second installment of Launching Your Business, we cover TWO mistakes to avoid when starting.
Is 2020 the year that you will start your business? In this Launching Your Business Series we will share tips that will help you to start your Solo PR Pro business. In the first video, we talk about the things that you need to focus on as you launch.
Source: https://www.podbean.com/eau/pb-5i27g-cc77e6 As we close out the year, no, wait, the DECADE, we take a moment to reflect on the past year, talk about ways Solos celebrate the holidays (Oh yes, here is the link to the BBC’s self-employed holiday party video.), and how to reset and recharge for 2020.…
Source: https://www.podbean.com/eau/pb-yrp62-cb8b56 Hard to believe, but 2019 will soon come to a close. What does that mean for your business as you strive to end the year strong? From bookkeeping to budget projections, strategy to business development, we discuss ways to both close out the year with clarity and prepare…
Source: https://www.podbean.com/eau/pb-hh66w-cad668 In today's episode of That Solo Life we're joined by Caitlin Copple Masingill, the founder and president of Full Swing Public Relations, a micro-agency that helps women leaders to shape and share their stories. Today she shares how her business has flourished by targeting a niche that aligns…
Source: https://www.podbean.com/eau/pb-6napf-c98e64 The holidays are here and, just like Santa, PR Pros are checking their lists and checking them twice. If you purchase client gifts (and know that it is ok if you don’t), listen to this episode where we discuss our favorite ways to show our clients our appreciation…
Source: https://www.podbean.com/eau/pb-jgniq-c8cb31 As solo business owners, Karen and Michelle are grateful for a landscape and technology that allows for making a living as Michelle puts it, “with Wi-Fi and a dream.” In this episode of That Solo Life, Karen and Michelle focus on this week of the Thanksgiving holiday with…
Source: https://www.podbean.com/eau/pb-jubwb-c7f9e7 The holidays bring an extra set of pressures, personally and professionally. How can you experience this holiday season with joy? Listen to this episode, where we discuss managing expectations (Isn’t it always about managing expectations?) and creating a mindset where we maintain our productivity in our business and…
Source: https://www.podbean.com/eau/pb-tmick-c6fe0a In today’s episode, we cover two new updates in the digital marketing world. Google’s Zero Click Searches This Forbes article, Why You Can’t Neglect Your Google Presence Anymore, talks about how so many of us never leave the Search Engine Results Page: “In the first quarter of 2019,…
Source: https://www.podbean.com/eau/pb-n9wra-c4d590 Today’s episode comes to you fresh from the PRSA 2019 International Conference, the annual gathering of public relations and communications professionals from across the globe. This year’s conference took place in San Diego, California, much to the delight of Karen, who will always be a SoCal girl at…
Source: https://www.podbean.com/eau/pb-wqixp-c3eea3 Modern life moves fast. It’s a simple fact that you loathe, love, or tolerate. This is especially true for PR pros as we seek to serve our clients well, looking out for them and keeping their projects moving forward while working on our own innovative thinking and professional…
Source: https://www.podbean.com/eau/pb-mbkp3-c30a5c In today’s episode of That Solo Life we ask the question, “Where Do You Work?” Not in what field or for which company but, where do you work? From a home office, a coffee shop, a co-working space, or perhaps you rent your own office space. The beauty…
Source: https://www.podbean.com/eau/pb-b6t49-c2151d In September 2019 the California legislature passed CA-AB5 aka The Gig Worker Bill. In short, according to this recap from the San Francisco Chronicle, AB5: “...codifies, clarifies and grants exemptions to a 2018 California Supreme Court decision called Dynamex. Both AB5 and Dynamex make it harder for companies…
Source: https://www.podbean.com/eau/pb-8epak-c12fd9 We all hit bumps in the road, no matter what profession we are in. In this episode we discuss ways to handle disappointments in our businesses and how we can learn from them and gain a fresh, motivating perspective. We’d love to hear from you! Share your tips…
Source: https://www.podbean.com/eau/pb-r3a8h-c043a4 Like many of you who work hard in your professions, sometimes PR pros need a little levity. We need brain candy like Real Housewives, Property Brothers, or catching up on the latest chatter about the Royal Family. Sometimes, these pop culture moments dovetail with our work. Listen to…
Source: https://www.podbean.com/eau/pb-hcvp9-bf659f In this episode, we are joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business, which is right up our alley here at Solo PR Pro! Craig Severinsen’s specialty is helping…
Source: https://www.podbean.com/eau/pb-rurk5-be7b16 Today, we’re joined by Dr. Lori Baker-Schena, co-founder of LeadHERship Consortium. She is a leadership consultant and professional speaker who works with individuals and businesses to achieve high levels of excellence, productivity and profitability. Dr. Baker-Schena brings to her clients 35 years as a healthcare public relations and…
Source: https://www.podbean.com/eau/pb-amkrj-bda6d1 In this Labor Day episode, we decided to focus on what we like to do when we’re not working. We all need time to decompress and recharge if we’re going to stay at the top of our game. Sometimes that means a walk in the park, other times…
Source: https://www.podbean.com/eau/pb-udam4-bccc0b This episode of That Solo Life grew from a conversation in the Solo PR Pro members only Facebook group surrounding what happens when we get what we want, when the professional goal or “get” we’ve dreamed of happens, and we find ourselves fighting feelings of fear or imposter…
Source: https://www.podbean.com/eau/pb-9bzmt-bc1f17 In this episode of That Solo Life we discuss one of the aspects of work-life we might think we leave behind when going solo: office politics. People are complex and all business is based on relationship so However, as savvy PR pros, we have the advantage of our…