Source: https://www.podbean.com/eau/pb-jubwb-c7f9e7 The holidays bring an extra set of pressures, personally and professionally. How can you experience this holiday season with joy? Listen to this episode, where we discuss managing expectations (Isn’t it always about managing expectations?) and creating a mindset where we maintain our productivity in our business and…
Source: https://www.podbean.com/eau/pb-tmick-c6fe0a In today’s episode, we cover two new updates in the digital marketing world. Google’s Zero Click Searches This Forbes article, Why You Can’t Neglect Your Google Presence Anymore, talks about how so many of us never leave the Search Engine Results Page: “In the first quarter of 2019,…
Source: https://www.podbean.com/eau/pb-n9wra-c4d590 Today’s episode comes to you fresh from the PRSA 2019 International Conference, the annual gathering of public relations and communications professionals from across the globe. This year’s conference took place in San Diego, California, much to the delight of Karen, who will always be a SoCal girl at…
Source: https://www.podbean.com/eau/pb-wqixp-c3eea3 Modern life moves fast. It’s a simple fact that you loathe, love, or tolerate. This is especially true for PR pros as we seek to serve our clients well, looking out for them and keeping their projects moving forward while working on our own innovative thinking and professional…
Source: https://www.podbean.com/eau/pb-mbkp3-c30a5c In today’s episode of That Solo Life we ask the question, “Where Do You Work?” Not in what field or for which company but, where do you work? From a home office, a coffee shop, a co-working space, or perhaps you rent your own office space. The beauty…
Source: https://www.podbean.com/eau/pb-b6t49-c2151d In September 2019 the California legislature passed CA-AB5 aka The Gig Worker Bill. In short, according to this recap from the San Francisco Chronicle, AB5: “...codifies, clarifies and grants exemptions to a 2018 California Supreme Court decision called Dynamex. Both AB5 and Dynamex make it harder for companies…
Source: https://www.podbean.com/eau/pb-8epak-c12fd9 We all hit bumps in the road, no matter what profession we are in. In this episode we discuss ways to handle disappointments in our businesses and how we can learn from them and gain a fresh, motivating perspective. We’d love to hear from you! Share your tips…
Source: https://www.podbean.com/eau/pb-r3a8h-c043a4 Like many of you who work hard in your professions, sometimes PR pros need a little levity. We need brain candy like Real Housewives, Property Brothers, or catching up on the latest chatter about the Royal Family. Sometimes, these pop culture moments dovetail with our work. Listen to…
Source: https://www.podbean.com/eau/pb-hcvp9-bf659f In this episode, we are joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business, which is right up our alley here at Solo PR Pro! Craig Severinsen’s specialty is helping…
Source: https://www.podbean.com/eau/pb-rurk5-be7b16 Today, we’re joined by Dr. Lori Baker-Schena, co-founder of LeadHERship Consortium. She is a leadership consultant and professional speaker who works with individuals and businesses to achieve high levels of excellence, productivity and profitability. Dr. Baker-Schena brings to her clients 35 years as a healthcare public relations and…
Source: https://www.podbean.com/eau/pb-amkrj-bda6d1 In this Labor Day episode, we decided to focus on what we like to do when we’re not working. We all need time to decompress and recharge if we’re going to stay at the top of our game. Sometimes that means a walk in the park, other times…
Source: https://www.podbean.com/eau/pb-udam4-bccc0b This episode of That Solo Life grew from a conversation in the Solo PR Pro members only Facebook group surrounding what happens when we get what we want, when the professional goal or “get” we’ve dreamed of happens, and we find ourselves fighting feelings of fear or imposter…
Source: https://www.podbean.com/eau/pb-9bzmt-bc1f17 In this episode of That Solo Life we discuss one of the aspects of work-life we might think we leave behind when going solo: office politics. People are complex and all business is based on relationship so However, as savvy PR pros, we have the advantage of our…
Source: https://www.podbean.com/eau/pb-cty67-bb14da Solo PR Pro life provides flexibility in our daily routines, but it’s often not until life hits hard that we truly appreciate being our own bosses. In today’s episode our guest is Solo PR Pro member Daria Steigman, founder of Steigman Communications. She shares how she took her…
Source: https://www.podbean.com/eau/pb-e8iq9-ba1ed5 There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small,…
Source: https://www.podbean.com/eau/pb-nhjt7-b95ff2 A recent Money.com article by Laura Belgray, I Spent $300 on One Uber Ride (And Would Do It Again in a Second). Here's Why I Don't Regret It, led to a discussion here at That Solo Life about what aspects of our work and lives in general cause…
Source: https://www.podbean.com/eau/pb-4i74z-b87efb Have you taken your vacation? If your response is “No,” you are not alone. Taking time off is a challenge as a solopreneur. Sometimes it’s because we’re too busy to get away. Often we’re either reluctant to step away from our business or simply never get around to…
Source: https://www.podbean.com/eau/pb-ahjvy-b7ae6e Today’s episode was inspired by a recent MuckRack article pointing out the two major ways PR pros can be annoying to journalists: PR agencies requiring staff to use pitching techniques that no longer suit the current journalism landscape and client expectations focused on producing call logs over long-term…
