In this episode of ”That Solo Life,” Karen and Michelle dive into the common struggle of ”reviewer’s remorse” that many PR pros, marketers, and communicators face when working with clients. They discuss the frustration of finalizing a project, only to have last-minute changes or new reviewers throw a wrench into…
It’s a balancing act! Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters dive into the challenging topic of addressing current social and political conflicts in the workplace. The episode opens with a discussion about the ongoing Israeli-Gaza conflict and the protests happening across the United States,…
Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses. As PR professionals, we often find ourselves constantly reinventing our workflows, tools, and client work in an effort to keep up with the…
In this episode of That Solo Life, hosts Karen Swim, APR of Solo PR and Michelle Kane of Voice Matters are joined by special guest Cayce Myers, an accredited public relations professional and leading scholar in the field of public relations history and law. They discuss the intersection of law,…
Cayce Myers, Ph.D., LL.M., J.D., APR, joins Karen Swim, APR and Michelle Kane to discuss his latest book, ”The Rules of Public Relations, Legal and Ethical Issues and Contemporary Practice,” which tackles the intersection of public relations, law, and ethics. Myers draws from his extensive experience in the field to…
Source: https://www.podbean.com/eau/pb-d4nmq-15dbbf4 That Solo Life, Episode 244: Language, Landmines And The Peril Now Facing PR Pros That Solo Life, a podcast dedicated to PR professionals, marketers, and individuals who work for themselves. In this episode hosts, Karen Swim of Solo PR Pro, and Michelle Kane from Voice Matters delve into…
Source: https://www.podbean.com/eau/pb-57q5j-15cf1c5 That Solo Life, Episode 243: What They Think We Do, What We Really Do And How To Bridge The Gap Welcome to the latest episode of "That Solo Life", the podcast passionately crafted for PR professionals by PR professionals. In this conversation, your hosts Michelle Kane and Karen…
Source: https://www.podbean.com/eau/pb-fehh3-15ca817 Show Notes for That Solo Life: Episode 242 In this episode: That Solo Life co-hosts, Karen Swim, APR and Michelle Kane talk about some of the insights from the "Muckrack 2024 State of Journalism" and discuss the emerging trends shaping media relations today. Episode Highlights: Discussing the Muckrack…
Source: https://www.podbean.com/eau/pb-abvqj-15b22ed In This Episode: Join us as we dissect the implications of the Department of Labor's recent rule changes and what it means for solo PR professionals. We welcome Nathan Gibson, an authority in Employment Law and Independent Contractor Compliance, who is the Senior Director at MBO Partners. Nathan…
If you’re still feeling the effects of springing forward into daylight savings time, recovering from St. Patrick’s Day or are still wondering what is going on with the royals we talk about it and how there’s a PR lesson in everything. #publicrelations #PR #ARoyalMess #PRFail #solopr
In this episode of ”That Solo Life” podcast, hosts Karen Swim and Michelle Kane have a fun discussion about the Oscars, the Royal photo scandal and more all through the lens of PR. So if you are still struggling to balance your circadian clock as time races on to the…
Change is the new normal in the PR industry. While the core tenets of our jobs remain unchanged, the world around us is tumultuous. In this episode we talk about the changing media landscape, job market and more and how PR pros can keep their heads when they are assaulted…
Source: https://www.podbean.com/eau/pb-8irv9-15a471e It’s no secret the media landscape is changing and it’s only intensifying the effect on how PR pros do media relations. In this episode we talk about taking the time to evaluate our tactics and get creative to reach our client’s audiences. Special Offer for Solos: Lettuce is…
Is an S-Corp structure right for you? Many Solo PR Pros, independent consultants and freelancers start their business without a business entity or use an LLC. However, as we near tax time, you may be thinking about exploring if there is more than you can do to save on taxes…
Source: https://www.podbean.com/eau/pb-mnksu-1599abd Today we’re talking about the challenges we face as self-employed professionals in a world where certain sectors of the business world and governmental policies just don’t get us, favoring traditional employment over independent work. From pricing of tools and products to respecting the value solos bring to the…
Source: https://www.podbean.com/eau/pb-dkbx6-158f2c1 On this episode we're chatting about how different generations handle criticism, especially after some Super Bowl ad backlash. We dive into why tough love is key in PR and how it's essential for solo PR pros to get real with clients. Plus, we tackle the big question: How…
Source: https://www.podbean.com/eau/pb-es7a5-158396a In this episode, Karen and Michelle discuss the pitfalls of blindly following trends in the PR and marketing world. It’s important to keep strategies aligned with a brand's core values and mission. “Going viral” is not a meaningful goal if it doesn’t translate into meaningful engagement or revenue.…
Source: https://www.podbean.com/eau/pb-g8a4i-1578feb The whole point of operating as a solo PR pro or small agency is the ability to build the business that is right for you. But let's face it, there are many people out there who are only going to be comfortable with a certain budget level. In…
Source: https://www.podbean.com/eau/pb-esqgp-156cc44 As a solo PR pro or small agency, is it ever a good idea to outsource your sales? It depends. In this episode we talk about how there is no right or wrong answer, only the answer that works for you and your business. Transcript Michelle Kane (00:03):…
Source: https://www.podbean.com/eau/pb-kkxin-1561576 As we begin 2024, there are a lot of unsettling developments in the media industry. Layoffs and the shuttering of legacy media – it can cause a panic. But we know that change is constant and there is always a way forward. Axios article: "Challenger" firms rising: Top…
Source: https://www.podbean.com/eau/pb-9tksw-15530b1 There are seasons in every solo PR pro’s career. If you’ve built a successful virtual or micro agency but you’re feeling burnt out and considering paring down your practice to a solo endeavor, this is an episode you don’t want to miss. Transcript Michelle Kane (00:03): Thank you…
Source: https://www.podbean.com/eau/pb-ihjva-1549399 Did you start the new year determined to keep a calm and purposeful pace? How’s that going so far? In this episode, Karen and Michelle talk about how it is – really, it is – possible to be as productive as ever and stay off the hamster wheel.…
Source: https://www.podbean.com/eau/pb-x8rgg-15410ea The data indicates the U.S. economy closed 2023 in a much healthier state than anticipated. So why do so many feel the opposite? Will this perception continue into 2024 and what can each of us do to remain resilient? Reference links: Weekly Workforce Newsletter Kyla Scanlon Instagram Transcript…
Source: https://www.podbean.com/eau/pb-j8ubr-1537986 This episode was inspired by a recent blog post on SoloPRPro.com – The PR Forecast for 2024. What can we expect in – and from – our industry? How can solos get the most out of our businesses this year and beyond? Let’s find out together. Transcript Michelle…