In this episode of That Solo Life, hosts Karen Swim and Michelle Kane welcome the incredible Lisa Gerber of Big Leap Creative back to the show. Lisa, a master storyteller, shares her insights on the power of storytelling in business and how it can create emotional connections with audiences. Discover…
In this episode, hosts Michelle Kane and Karen Swim welcome the incredible Lisa Gerber of Big Leap Creative back to the show. Lisa, a master storyteller, shares her insights on the power of storytelling in business and how it can create emotional connections with audiences. Discover why leading with story…
In this episode of That Solo Life, the podcast dedicated to solo, and small agency public relations, marketing and communication professionals, hosts Karen Swim, APR and Michelle Kane welcome independent journalist and speaker Elaine Pofelt. Elaine is the author of The Million Dollar One-Person Business and Tiny Business, Big Money.…
Join us for an inspiring episode of That Solo Life , the podcast dedicated to PR pros and marketers who work for themselves! In this episode, hosts Michelle Kane and Karen Swim welcome independent journalist and speaker Elaine Pofelt , author of The Million Dollar One-Person Business and Tiny Business,…
Join Karen Swim, APR from Solo PR Pro and Michelle Kane from Voice Matters in this episode of That Solo Life , the podcast designed for PR professionals and marketers who work for themselves. As we approach the end of the year, we discuss essential tasks to complete, including the…
n this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the intersection of technology, nostalgia, and the human experience, particularly in the context of recent advertising trends and societal shifts. The conversation kicks off with discussion about a recent Coca-Cola commercial that was created…
Chip Griffin, Founder of Small Agency Growth Alliance. joins That Solo Life to discuss the hot topic of raising rates. Chip helps small PR and marketing agency owners build businesses that they want to own. He works with them to grow profits, eliminate overwork, and improve their overall satisfaction. As…
In this episode of That Solo Life, hosts Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters dive into the importance of independent business owners taking control of your own media and business development. As we approach the end of 2024, it’s time to reflect on…
In this exciting episode of That Solo Life , hosts Karen Swim, APR and Michelle Kane welcome Paula MacDonald, APR, a solo PR practitioner with a fascinating journey from aspiring filmmaker to skateboarding enthusiast. With a background in technical theater and a degree in film production from USC, Paula shares…
Source: https://www.podbean.com/eau/pb-w28hg-17105d8 That Solo Life, Episode 271: Why and How to Raise Your Solo PR Rates In this Episode In this episode of That Solo Life co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from the Small Agency Growth Alliance. The episode…
Raging waters, lives lost, homes damaged. As those impacted by Hurricane Helene dealt with the aftermath of a storm they were also hit with a tsunami of misinformation driven by political motivations. In episode 270 of That Solo Life, Karen Swim, APR and Michelle Kane discuss the need for facts,…
Source: https://www.podbean.com/eau/pb-wu9kb-16f9c88 That Solo Life, Episode 269: Cheesy Lessons In Crisis Management From A Viral Mishap In this Episode In episode 269 of “That Solo Life” podcast, Karen Swim, APR and Michelle Kane discuss the viral video of a customer receiving a mac and cheese order without the macaroni, and…
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kaen discuss the importance of media literacy and combating misinformation, particularly for public relations professionals. The hosts highlight how the rise of AI and deepfake technology has made it increasingly difficult to discern truth from fiction. They…
Client’s don’t always understand the true value of PR as they can focus on outputs rather than outcomes. In this episode That Solo Life tackles the perception versus reality of PR.
Join Karen Swim and Michelle Kane in this episode of ”That Solo Life” as they discuss the impact of AI on the PR and marketing industry. From the recent controversy surrounding the NaNoWriMo project to the ethical considerations of using AI tools, the hosts delve into the evolving landscape of…
It’s back to school season and for Solo PR Pros it’s a great time to refresh and reset. In today’s episode Karen Swim, APR and Michelle Kane dive into the topic of embracing a back-to-school mindset as solopreneurs. As the fall season approaches, they discuss the importance of self-care, professional…
In this episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane dive into the importance of year-end client conversations for PR professionals and marketers. As the final quarter of the year approaches, the hosts emphasize the significance of checking in with clients to ensure alignment, satisfaction, and…
That Solo Life sat down with the passionate and inspiring Kahshanna Evans, a senior strategist at Kissing Lions Public Relations. Kahshanna’s expertise lies in community building through communication strategy, corporate social responsibility, and trauma-informed communications management.
In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane are joined by the passionate and inspiring Kahshanna Evans, a senior strategist at Kissing Lions Public Relations. Kahshanna's expertise lies in community building through communication strategy, corporate social responsibility, and trauma-informed communications management. Want to create live…
Source: https://www.podbean.com/eau/pb-tyvft-16a1d0e That Solo Life Episode 262: Establishing and Proving the Value of Public Relations In this Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane discuss the ongoing challenge of establishing and proving the value of public relations work to clients. Independent PR…
Don’t believe the hype! In today’s episode of That Solo Life podcast, Karen Swim, APR and Michelle Kane discuss the controversial topic of sensationalized headlines and the impact they have on the dissemination of accurate information.
Source: https://www.podbean.com/eau/pb-djws6-168a0b3 That Solo Life Episode 260: How To Break In or Out of Being a Solo PR Pro In this Episode Do you want to make the leap to being a Solo PR Pro? Or are you a Solo longing for the steady rhythm and challenge of an in-house…
From The Great Resignation to the Great Detachment, life in Corporate America has been a rough ride. Solo PR Pros may not be employees but we must navigate the ennui, toxicity and stress of the modern workforce to get work done. Today’s episodes delves into the challenges along with strategies…
Source: https://www.podbean.com/eau/pb-tky4n-167364f That Solo Life Episode 258: Disconnect, Divisions and the Urgent Need for Diligence in Communication In this Episode In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim, APR tackle the profound impact of words in communication, particularly for PR and marketing professionals. The conversation…