In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kaen discuss the importance of media literacy and combating misinformation, particularly for public relations professionals. The hosts highlight how the rise of AI and deepfake technology has made it increasingly difficult to discern truth from fiction. They…
Client’s don’t always understand the true value of PR as they can focus on outputs rather than outcomes. In this episode That Solo Life tackles the perception versus reality of PR.
Join Karen Swim and Michelle Kane in this episode of ”That Solo Life” as they discuss the impact of AI on the PR and marketing industry. From the recent controversy surrounding the NaNoWriMo project to the ethical considerations of using AI tools, the hosts delve into the evolving landscape of…
It’s back to school season and for Solo PR Pros it’s a great time to refresh and reset. In today’s episode Karen Swim, APR and Michelle Kane dive into the topic of embracing a back-to-school mindset as solopreneurs. As the fall season approaches, they discuss the importance of self-care, professional…
In this episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane dive into the importance of year-end client conversations for PR professionals and marketers. As the final quarter of the year approaches, the hosts emphasize the significance of checking in with clients to ensure alignment, satisfaction, and…
That Solo Life sat down with the passionate and inspiring Kahshanna Evans, a senior strategist at Kissing Lions Public Relations. Kahshanna’s expertise lies in community building through communication strategy, corporate social responsibility, and trauma-informed communications management.
In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane are joined by the passionate and inspiring Kahshanna Evans, a senior strategist at Kissing Lions Public Relations. Kahshanna's expertise lies in community building through communication strategy, corporate social responsibility, and trauma-informed communications management. Want to create live…
Source: https://www.podbean.com/eau/pb-tyvft-16a1d0e That Solo Life Episode 262: Establishing and Proving the Value of Public Relations In this Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane discuss the ongoing challenge of establishing and proving the value of public relations work to clients. Independent PR…
Don’t believe the hype! In today’s episode of That Solo Life podcast, Karen Swim, APR and Michelle Kane discuss the controversial topic of sensationalized headlines and the impact they have on the dissemination of accurate information.
Source: https://www.podbean.com/eau/pb-djws6-168a0b3 That Solo Life Episode 260: How To Break In or Out of Being a Solo PR Pro In this Episode Do you want to make the leap to being a Solo PR Pro? Or are you a Solo longing for the steady rhythm and challenge of an in-house…
From The Great Resignation to the Great Detachment, life in Corporate America has been a rough ride. Solo PR Pros may not be employees but we must navigate the ennui, toxicity and stress of the modern workforce to get work done. Today’s episodes delves into the challenges along with strategies…
Source: https://www.podbean.com/eau/pb-tky4n-167364f That Solo Life Episode 258: Disconnect, Divisions and the Urgent Need for Diligence in Communication In this Episode In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim, APR tackle the profound impact of words in communication, particularly for PR and marketing professionals. The conversation…
Source: https://www.podbean.com/eau/pb-dayu7-1663f06 That Solo Life, Episode 257: How PR Pros Can Stand Strong in Uncertain Times In this Episode The practice of public relations is not for the faint of heart. Whether you are in-house or running your own shop, the work can be challenging. For Solo PR Pros, the…
The pandemic ruined many things and in this episode, Karen Swim, APR and Michelle Kane discuss the impact on in-person events and interactions. The hosts discuss how shifting priorities, increased workloads, and changing interests have made it challenging to plan and attend events, leading to a reevaluation of traditional event…
In episode 255 of “That Solo Life,” Karen Swim and Michelle Kane discuss the role of vetting in public relations, and the need to thoroughly research clients, client partners, collaborators and more. The hosts discussed how the recent news of Justin Timberlake’s DWI arrest highlighted how one misstep can bring…
Lett's talk about the work of diversity. Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Michelle Kane on today’s episode of “That Solo Life.” The episode delved into a recent study, led by Anetra, "Collaborators for Change," which focused on…
Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Michelle Kane to discuss a recent study, led by Anetra, ”Collaborators for Change,” which focused on the relationship between Chief Communications Officers (CCOs) and Chief Diversity Officers (CDOs) in organizations. Anetra shared…
Source: https://www.podbean.com/eau/pb-diq3f-1633ca8 That Solo Life, Episode 253: The PR Measurement Strategy You Need to Grow In this Episode In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim discuss another side of measurement in the PR industry. While measurement discussions typically focus on client work, Karen and…
In this episode of ”That Solo Life,” co-hosts Karen Swim and Michelle Kane reflect on Memorial Day and discuss the importance of thoughtful messaging around holidays. Michelle and Karen discuss the post-Memorial Day weekend vibes and the common trend of using ”happy” in front of every holiday, including somber ones…
In this Mental Health Awareness Month episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane delve into the topic of navigating fatigue and finding balance in the midst of global stressors and personal challenges.
In this episode, Karen Swim APR, and Michelle Kane discuss the power of personal branding in the PR industry. Publicists have recently been in the spotlight, from the Oscars to various articles highlighting their work. This recognition serves as a reminder for solo PR professionals like us to also focus…
In this episode of ”That Solo Life,” Karen and Michelle dive into the common struggle of ”reviewer’s remorse” that many PR pros, marketers, and communicators face when working with clients. They discuss the frustration of finalizing a project, only to have last-minute changes or new reviewers throw a wrench into…
It’s a balancing act! Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters dive into the challenging topic of addressing current social and political conflicts in the workplace. The episode opens with a discussion about the ongoing Israeli-Gaza conflict and the protests happening across the United States,…
Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses. As PR professionals, we often find ourselves constantly reinventing our workflows, tools, and client work in an effort to keep up with the…