Source: https://www.podbean.com/eau/pb-dayu7-1663f06 That Solo Life, Episode 257: How PR Pros Can Stand Strong in Uncertain Times In this Episode The practice of public relations is not for the faint of heart. Whether you are in-house or running your own shop, the work can be challenging. For Solo PR Pros, the…
The pandemic ruined many things and in this episode, Karen Swim, APR and Michelle Kane discuss the impact on in-person events and interactions. The hosts discuss how shifting priorities, increased workloads, and changing interests have made it challenging to plan and attend events, leading to a reevaluation of traditional event…
In episode 255 of “That Solo Life,” Karen Swim and Michelle Kane discuss the role of vetting in public relations, and the need to thoroughly research clients, client partners, collaborators and more. The hosts discussed how the recent news of Justin Timberlake’s DWI arrest highlighted how one misstep can bring…
Lett's talk about the work of diversity. Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Michelle Kane on today’s episode of “That Solo Life.” The episode delved into a recent study, led by Anetra, "Collaborators for Change," which focused on…
Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Michelle Kane to discuss a recent study, led by Anetra, ”Collaborators for Change,” which focused on the relationship between Chief Communications Officers (CCOs) and Chief Diversity Officers (CDOs) in organizations. Anetra shared…
Source: https://www.podbean.com/eau/pb-diq3f-1633ca8 That Solo Life, Episode 253: The PR Measurement Strategy You Need to Grow In this Episode In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim discuss another side of measurement in the PR industry. While measurement discussions typically focus on client work, Karen and…
In this episode of ”That Solo Life,” co-hosts Karen Swim and Michelle Kane reflect on Memorial Day and discuss the importance of thoughtful messaging around holidays. Michelle and Karen discuss the post-Memorial Day weekend vibes and the common trend of using ”happy” in front of every holiday, including somber ones…
In this Mental Health Awareness Month episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane delve into the topic of navigating fatigue and finding balance in the midst of global stressors and personal challenges.
In this episode, Karen Swim APR, and Michelle Kane discuss the power of personal branding in the PR industry. Publicists have recently been in the spotlight, from the Oscars to various articles highlighting their work. This recognition serves as a reminder for solo PR professionals like us to also focus…
In this episode of ”That Solo Life,” Karen and Michelle dive into the common struggle of ”reviewer’s remorse” that many PR pros, marketers, and communicators face when working with clients. They discuss the frustration of finalizing a project, only to have last-minute changes or new reviewers throw a wrench into…
It’s a balancing act! Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters dive into the challenging topic of addressing current social and political conflicts in the workplace. The episode opens with a discussion about the ongoing Israeli-Gaza conflict and the protests happening across the United States,…
Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses. As PR professionals, we often find ourselves constantly reinventing our workflows, tools, and client work in an effort to keep up with the…
In this episode of That Solo Life, hosts Karen Swim, APR of Solo PR and Michelle Kane of Voice Matters are joined by special guest Cayce Myers, an accredited public relations professional and leading scholar in the field of public relations history and law. They discuss the intersection of law,…
Cayce Myers, Ph.D., LL.M., J.D., APR, joins Karen Swim, APR and Michelle Kane to discuss his latest book, ”The Rules of Public Relations, Legal and Ethical Issues and Contemporary Practice,” which tackles the intersection of public relations, law, and ethics. Myers draws from his extensive experience in the field to…
Source: https://www.podbean.com/eau/pb-d4nmq-15dbbf4 That Solo Life, Episode 244: Language, Landmines And The Peril Now Facing PR Pros That Solo Life, a podcast dedicated to PR professionals, marketers, and individuals who work for themselves. In this episode hosts, Karen Swim of Solo PR Pro, and Michelle Kane from Voice Matters delve into…
Source: https://www.podbean.com/eau/pb-57q5j-15cf1c5 That Solo Life, Episode 243: What They Think We Do, What We Really Do And How To Bridge The Gap Welcome to the latest episode of "That Solo Life", the podcast passionately crafted for PR professionals by PR professionals. In this conversation, your hosts Michelle Kane and Karen…
Source: https://www.podbean.com/eau/pb-fehh3-15ca817 Show Notes for That Solo Life: Episode 242 In this episode: That Solo Life co-hosts, Karen Swim, APR and Michelle Kane talk about some of the insights from the "Muckrack 2024 State of Journalism" and discuss the emerging trends shaping media relations today. Episode Highlights: Discussing the Muckrack…
Source: https://www.podbean.com/eau/pb-abvqj-15b22ed In This Episode: Join us as we dissect the implications of the Department of Labor's recent rule changes and what it means for solo PR professionals. We welcome Nathan Gibson, an authority in Employment Law and Independent Contractor Compliance, who is the Senior Director at MBO Partners. Nathan…
If you’re still feeling the effects of springing forward into daylight savings time, recovering from St. Patrick’s Day or are still wondering what is going on with the royals we talk about it and how there’s a PR lesson in everything. #publicrelations #PR #ARoyalMess #PRFail #solopr
In this episode of ”That Solo Life” podcast, hosts Karen Swim and Michelle Kane have a fun discussion about the Oscars, the Royal photo scandal and more all through the lens of PR. So if you are still struggling to balance your circadian clock as time races on to the…
Change is the new normal in the PR industry. While the core tenets of our jobs remain unchanged, the world around us is tumultuous. In this episode we talk about the changing media landscape, job market and more and how PR pros can keep their heads when they are assaulted…
Source: https://www.podbean.com/eau/pb-8irv9-15a471e It’s no secret the media landscape is changing and it’s only intensifying the effect on how PR pros do media relations. In this episode we talk about taking the time to evaluate our tactics and get creative to reach our client’s audiences. Special Offer for Solos: Lettuce is…
Is an S-Corp structure right for you? Many Solo PR Pros, independent consultants and freelancers start their business without a business entity or use an LLC. However, as we near tax time, you may be thinking about exploring if there is more than you can do to save on taxes…
Source: https://www.podbean.com/eau/pb-mnksu-1599abd Today we’re talking about the challenges we face as self-employed professionals in a world where certain sectors of the business world and governmental policies just don’t get us, favoring traditional employment over independent work. From pricing of tools and products to respecting the value solos bring to the…