Episodes

In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the evolving landscape of public relations and marketing for solo professionals. With the job market in flux, is starting a So...

That Solo Life Episode 285: How to Find Joy and Make an Impact in PR In This Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane dive into the chaotic start of the new year, reflecting on t...

That Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media SuccessIn This Episode Today’s podcast discussion focuses on the importance of conducting social media audits and targeting specific audience p...

That Solo Life, Episode 283: Quality Over Quantity Will Drive PR In 2025In This Episode In this episode of That Solo Life , co-hosts Karen Swim and Michelle Kane dive into the critical topic of gaining access to the C-suite ...

That Solo Life, Episode 291: Trends, Trust And Technology - What's Ahead In 2025In This Episode Join us for Part Two of our PR Trends discussion In this episode of That Solo Life . Co-hosts Karen Swim and Michelle Kane cont...

That Solo Life, Episode 281: What Lies Ahead For PR Pros In 2025 In This Episode In this episode of That Solo Life , co-hosts Karen Swim and Michelle Kane pause to reflect on what trends will shape the landscape for PR profes...

That Solo Life, Episode 280: Magic Wands And Flying Carpets - The Myths And Realities Of PR In This Episode The understanding about the role of Public Relations can vary widely from being a vanity function to having the abili...

That Solo Life, Episode 279: The Power of Storytelling in an AI World In this Episode A dying man walks onto a stage and opens his talk with photos of his CAT scans and in seconds has the entire room in laughter. Professor Ra...

That Solo Life, Episode 278: Key Lessons from Tiny Businesses that Made Big MovesIn this Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Kane welcome Elaine Pofeldt, an independent journalis...

That Solo Life, Episode 277: Quick Things to Check Off Before the Year EndsIn This Episode In this episode of That Solo Life , Karen Swim, APR and Michelle Kane discuss a few simple tasks that solo business owners need to co...

That Solo Life, Episode 276: Heart And Humanity: Delivering Authentic Messages In the AI AgeIn this Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Kane dive into the intersection of technol...

That Solo Life, Episode 275: Get Proactive with Acquiring New Clients In This Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Kane discuss strategies for solo PR professionals and marketers t...

That Solo Life, Episode 274: Five Things Solo PR Pros Should Do Before The New Year In This Episode The final quarter of the year is here, and we are all sprinting toward the finish line. But before we close the books on 2024...

That Solo Life, Episode 273: Being a PR Pro in the Age of MistrustIn this Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Kane discuss the pressing issues of declining trust in institutions...

That Solo Life, Episode 272: Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonaldIn this Episode In this episode of That Solo Life , we had the pleasure of welcoming Paula MacDonald, a dynamic solo PR ...

That Solo Life, Episode 271: Why and How to Raise Your Solo PR RatesIn this Episode In this episode of That Solo Life co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from t...

That Solo Life, Episode 270: Why We Need Truth Over Politics in a CrisisIn this Episode Recorded in the aftermath of Hurricane, this episode of "That Solo Life" podcast looks at the issue of misinformation in the wake of a c...

That Solo Life, Episode 269: Cheesy Lessons In Crisis Management From A Viral MishapIn this Episode In episode 269 of “That Solo Life” podcast, Karen Swim, APR and Michelle Kane discuss the viral video of a customer receivin...

That Solo Life, Episode 268: Why Media Literacy is Crucial in an Age of UntruthsIn this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kaen discuss the importance of media literacy and comba...

That Solo Life, Episode 267: Beyond the Pretty: Understanding the True Value of PRIn this Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Kane dive into the evolving landscape of public rela...

That Solo Life, Episode 266: Navigating the New Normal of AI In this Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane delve into the complex and evolving relationship between artificial...

That Solo Life, Episode 265: How PR Pros Can Leverage that Back to School EnergyIn this Episode It’s back to school season and for Solo PR Pros it’s a great time to refresh and reset. In today’s episode Karen Swim, APR and...

In this Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane dive into the importance of year-end client conversations for PR professionals and marketers. As the final quarter of the year a...

That Solo Life, Episode 263: How To Transform PR With Trauma-Informed Practices with Kahshanna EvansIn this Episode In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane are joined by the passionate and...