Episodes

That Solo Life, Episode 293: Why It's Time to Advance AI Discussions in PR In This Episode Join Karen Swim, APR and Michelle Kane as they discuss how PR professionals can leverage AI to enhance productivity while maintaining...

That Solo Life, Episode 292: Utilizing Zero Click Content for Better Engagement In This Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Karen discuss zero click content, a concept that is gai...

This podcast episode discusses the increasing prevalence of online fraud, cyber scams, and phishing attacks, and provides tips for protecting oneself and one’s clients.

Summary: Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break ...

That Solo Life, Episode 289: The New Challenges in Managing Brand Reputation Summary This episode of "That Solo Life" podcast explores the challenges PR professionals manage when brands are faced with crises, particularly ser...

That Solo Life Episode 288: Combatting Ghosting In The Professional World Summary In Episode 288 Karen Swim, APR and Michelle Kane discuss strategies for dealing with being "ghosted" by potential clients or employers. The key...

In This Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Kane discuss the challenges and opportunities faced by solo PR practitioners. The key points in this episode include: Solo PR professio...

In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the evolving landscape of public relations and marketing for solo professionals. With the job market in flux, is starting a So...

That Solo Life Episode 285: How to Find Joy and Make an Impact in PR In This Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane dive into the chaotic start of the new year, reflecting on t...

That Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media SuccessIn This Episode Today’s podcast discussion focuses on the importance of conducting social media audits and targeting specific audience p...

That Solo Life, Episode 283: Quality Over Quantity Will Drive PR In 2025In This Episode In this episode of That Solo Life , co-hosts Karen Swim and Michelle Kane dive into the critical topic of gaining access to the C-suite ...

That Solo Life, Episode 291: Trends, Trust And Technology - What's Ahead In 2025In This Episode Join us for Part Two of our PR Trends discussion In this episode of That Solo Life . Co-hosts Karen Swim and Michelle Kane cont...

That Solo Life, Episode 281: What Lies Ahead For PR Pros In 2025 In This Episode In this episode of That Solo Life , co-hosts Karen Swim and Michelle Kane pause to reflect on what trends will shape the landscape for PR profes...

That Solo Life, Episode 280: Magic Wands And Flying Carpets - The Myths And Realities Of PR In This Episode The understanding about the role of Public Relations can vary widely from being a vanity function to having the abili...

That Solo Life, Episode 279: The Power of Storytelling in an AI World In this Episode A dying man walks onto a stage and opens his talk with photos of his CAT scans and in seconds has the entire room in laughter. Professor Ra...

That Solo Life, Episode 278: Key Lessons from Tiny Businesses that Made Big MovesIn this Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Kane welcome Elaine Pofeldt, an independent journalis...

That Solo Life, Episode 277: Quick Things to Check Off Before the Year EndsIn This Episode In this episode of That Solo Life , Karen Swim, APR and Michelle Kane discuss a few simple tasks that solo business owners need to co...

That Solo Life, Episode 276: Heart And Humanity: Delivering Authentic Messages In the AI AgeIn this Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Kane dive into the intersection of technol...

That Solo Life, Episode 275: Get Proactive with Acquiring New Clients In This Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Kane discuss strategies for solo PR professionals and marketers t...

That Solo Life, Episode 274: Five Things Solo PR Pros Should Do Before The New Year In This Episode The final quarter of the year is here, and we are all sprinting toward the finish line. But before we close the books on 2024...

That Solo Life, Episode 273: Being a PR Pro in the Age of MistrustIn this Episode In this episode of That Solo Life , co-hosts Karen Swim, APR and Michelle Kane discuss the pressing issues of declining trust in institutions...

That Solo Life, Episode 272: Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonaldIn this Episode In this episode of That Solo Life , we had the pleasure of welcoming Paula MacDonald, a dynamic solo PR ...

That Solo Life, Episode 271: Why and How to Raise Your Solo PR RatesIn this Episode In this episode of That Solo Life co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from t...

That Solo Life, Episode 270: Why We Need Truth Over Politics in a CrisisIn this Episode Recorded in the aftermath of Hurricane, this episode of "That Solo Life" podcast looks at the issue of misinformation in the wake of a c...