Episodes

TSL 318: How the New Era of AI Search Impacts PR ProsEpisode Summary The world of search is constantly evolving, with the rise of AI introducing significant changes that communication professionals can't ignore. In this epis...

That Solo Life, Episode 317: Navigating the Noise: A PR Pro's Guide to Combating MisinformationEpisode Summary In an era where online falsehoods can spread like wildfire, how can communications professionals protect their cl...

That Solo Life, Episode 316: Gen Alpha's Surprising Influence on Your PR StrategyEpisode Summary In this episode, hosts Karen Swim and Michelle Kane dive into a fascinating study about Generation Alpha—today's kids and teens...

That Solo Life, Episode 315: Counting the Cost of Transparency in a Rage-Filled WorldEpisode Summary In a world that demands brand transparency, is it possible to be too open? This week, Karen and Michelle discuss the comple...

That Solo Life, Episode 314: Communicating in the Era of Everyday is a CrisisEpisode Summary In today's highly charged environment, even the most innocent business decision can spark a public relations crisis. For solo PR pr...

That Solo Life Episode 313: Strategies for Securing New PR Business in 2025Episode Summary Karen and Michelle dive into optimistic data about the global growth of the PR industry and share strategic insights for solo practit...

Episode 312: Going Big by Going Small: Hidden Gold for PR ProsEpisode Summary In this episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane delve into the untapped potential of three underutilized and niche soci...

Barcelona Principles 2025: What PR Pros Need to Measure Now (Episode 310)Episode Summary In episode 310 of That Solo Life, hosts Karen Swim, APR, and Michelle Kane break down the latest update to the Barcelona Principles and...

Hits And Misses Of The Hot Mess Summer Of 2025 (Ep. 311)Episode Summary This week on That Solo Life, hosts Karen Swim, APR, and Michelle Kane unpack this“Hot Mess Summer”—the surprising, cringey, and cautionary moments that ...

Episode Summary In this episode of That Solo Life , hosts Karen Swim, APR, and Michelle Kane dive into the unique challenges PR professionals face when their exceptional skills at work start to interfere with their personal l...

That Solo Life, Episode 308: Branding, Bravery and Breaking Through with Melissa Vela-WilliamsonEpisode Summary: Tune in to this powerful episode of That Solo Life featuring Melissa Vela-Williamson, APR, Fellow PRSA, CDP, a...

That Solo Life, Episode 307: Media Under the InfluenceEpisode Summary In this episode of That Solo Life , hosts Karen Swim, APR, and Michelle Kane tackle the significant and timely topic of "Media Under the Influence." Toget...

Title: Where the Wild Things Are - Rethinking Social Media in 2025Episode Summary: Social media platforms have changed dramatically, leaving many public relations and marketing professionals questioning their next steps. On ...

Episode 305: AI and the PR Profession: What You Need to Know to Future Proof Your CareerEpisode Summary (00:00)Join hosts Karen Swim, APR, and Michelle Kane as they explore the rapidly changing landscape of public relations...

That Solo Life Episode 304: The Powerful Insights Learned From Going Back To SchoolEpisode Summary Join hosts Karen Swim, APR and Michelle Kane as they welcome Veleisa Patton Burrell, an accomplished PR professional and educ...

That Solo Life, Episode 303: The Folly of AI First Strategies Episode Summary: In this episode of That Solo Life , co-hosts Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the growing trend of adop...

Episode Summary: What’s it really like to hop the fence between corporate life and solo entrepreneurship? Join co-hosts Michelle Kane of Voice Matters and Karen Swim of Solo PR Pro in this lively discussion about the contrast...

Episode 301 - The Need for Thoughtful Engagement in an Age of Clickbait Podcast Hosts: Karen Swim, APR & Michelle Kane Release Schedule: New episodes every Monday Episode Summary: In this thought-provoking episode of That Sol...

Karen Swim, APR and Michelle Kane dive into the topic of ”sticky situations” that PR professionals often face with clients, such as when a client behaves inappropriately at an event or makes unscripted comments in an interview.

That Solo Life Episode 299Episode Title The Can Do Spirit of PR Practitioners Crosses Generations Episode Summary The hosts, Karen Swim, APR, of Solo PR Pro, and Michelle Kane of VoiceMatters, discuss key findings from the U...

That Solo Life, Episode 298: PR Potpourri: A Look Back at Q1 2025 This podcast episode explores the challenges that PR professionals face in the current media and communication landscape. The discussion covers several key top...

In today’s episode, co-hosts Karen Swim, APR (Solo PR Pro) and Michelle Kane (Voice Matters) discuss how to strategically decide which awareness and marketing campaigns to align with (and when to pass).

This episode of ”That Solo Life” podcast discusses the importance for solo PR professionals and marketers to make their presence known and connect with potential clients, particularly those who may not be familiar with the concept of ”solos”.

That Solo Life, Episode 294: National Days and Awareness Months and How to Manage in 2025 Summary: This podcast episode discusses the abundance of "national days" and how PR professionals and marketers should approach alignin...